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中国石油昆仑e享卡注册会员破亿
Core Insights - The membership scale of Kunlun e-Card from China Petroleum has surpassed 100 million, indicating strong brand recognition and a significant breakthrough in building a leading energy retail membership ecosystem in China [1] - The launch of the new generation gas station management system, "Jia Guan 3.0," in 2024 will upgrade the electronic fuel card to Kunlun e-Card, enhancing its digital energy payment capabilities [1] Group 1 - Kunlun e-Card offers a variety of features including smart refueling services, intelligent coupon management, and a comprehensive consumption ecosystem that supports multiple scenarios such as convenience store shopping, car washing, and charging [1] - The card provides exclusive benefits for specific groups such as police and healthcare workers, and allows for automatic coupon extraction during payment [1] - Since the beginning of this year, China Petroleum has actively conducted diverse national marketing activities for Kunlun e-Card, including promotional events during the Spring Festival and a three-month "10 Hui. Chang Xiang Season" campaign covering over 20,000 gas stations [1] Group 2 - Kunlun e-Card has become a crucial payment tool for members and serves as a core platform for China Petroleum to reshape its consumption ecosystem and conduct comprehensive marketing [2] - The initiative supports the deep integration of "people, vehicles, and life," and provides new momentum for the company's transformation into a comprehensive energy service provider beyond traditional oil and gas [2]