Core Viewpoint - The company is enhancing customer experience and driving sales through festive promotions and partnerships with local brands in anticipation of the upcoming National Day and Mid-Autumn Festival [3][4]. Group 1: Marketing Strategies - The company launched a series of themed marketing and service activities, including "Discount Autumn · Gift Voucher Shopping" and "Kunlun e Enjoy Card Member Threefold Gifts" to provide convenience and savings for drivers [3]. - Customers can purchase mooncake gift boxes at discounted prices when refueling, with options for both traditional and new flavors, catering to various consumer needs [3][4]. Group 2: Customer Engagement - The company offers exclusive benefits for Kunlun e Enjoy Card members, including daily lucky draws, rewards for order reviews, and various value-added services to enhance customer loyalty and satisfaction [4]. - The company is creating a festive atmosphere at gas stations with decorations and additional services such as free hot drinks and local specialty displays, aiming to provide a warm and convenient experience for customers [4].

Core Insights - The membership scale of Kunlun e-Card from China Petroleum has surpassed 100 million, indicating strong brand recognition and a significant breakthrough in building a leading energy retail membership ecosystem in China [1] - The launch of the new generation gas station management system, "Jia Guan 3.0," in 2024 will upgrade the electronic fuel card to Kunlun e-Card, enhancing its digital energy payment capabilities [1] Group 1 - Kunlun e-Card offers a variety of features including smart refueling services, intelligent coupon management, and a comprehensive consumption ecosystem that supports multiple scenarios such as convenience store shopping, car washing, and charging [1] - The card provides exclusive benefits for specific groups such as police and healthcare workers, and allows for automatic coupon extraction during payment [1] - Since the beginning of this year, China Petroleum has actively conducted diverse national marketing activities for Kunlun e-Card, including promotional events during the Spring Festival and a three-month "10 Hui. Chang Xiang Season" campaign covering over 20,000 gas stations [1] Group 2 - Kunlun e-Card has become a crucial payment tool for members and serves as a core platform for China Petroleum to reshape its consumption ecosystem and conduct comprehensive marketing [2] - The initiative supports the deep integration of "people, vehicles, and life," and provides new momentum for the company's transformation into a comprehensive energy service provider beyond traditional oil and gas [2]

Group 1 - The core theme of the education initiative by China Petroleum is "Transforming Concepts, Embracing Innovation, Strengthening Management, and Creating Excellence," which aims to integrate educational efforts with business management for high-quality development [1] - The Jilin Sales Company has established three巡回指导组 to provide comprehensive guidance and support to various units, fostering a vibrant atmosphere of innovation and practice [1] - The focus on "three levels and nine concepts" during the educational period has led to in-depth discussions on identifying gaps in mindset and actions, encouraging employees to break through mental barriers and enhance sales performance [3] Group 2 - A multi-dimensional宣讲矩阵 has been created, with leaders and members of the company actively engaging in discussions to ensure effective communication and understanding of the educational themes [4] - The integration of theory and practice in宣讲 activities has been emphasized, particularly addressing employee concerns such as salary reforms through interactive sessions [6] - The establishment of特色品牌建设 under the "党建+" initiative has led to various activities that enhance organizational and operational capabilities, promoting a collaborative environment among employees [6][7] Group 3 - The 松原分公司 has initiated an 阿米巴创新营销工作室 to enhance service efficiency and customer satisfaction through innovative marketing strategies and value-added services [7] - The focus on grassroots party branches as a foundation for innovation has resulted in significant improvements in service capabilities and operational efficiency [7]

Group 1 - The company is innovating customer experience by utilizing live streaming to promote non-fuel products, exemplified by a convenience store manager acting as a "oil station anchor" [1] - The company has launched a dual-engine strategy combining online promotions and offline services, including limited-time gasoline cash vouchers and discount coupons through Douyin, reaching over 20 million customers in 20 days [3] - The company is implementing tailored services for different customer segments, such as offering new customer incentives and exclusive discounts for loyal customers, while also providing on-site card services [3][5] Group 2 - Local branches are customizing services based on customer needs, such as installing high-flow fuel pumps for logistics companies and supplying essential goods to local businesses [5] - The company is actively responding to customer demands, providing flexible fuel delivery services that enhance convenience for project managers operating in various locations [3][5]

Group 1 - The core idea of the article emphasizes the integration of "Party Building + Amiba" model to enhance operational efficiency and marketing capabilities within the Beijing Sales First Branch of China Petroleum [1][2] - The West City team has implemented a special action plan that includes "three leaderships, two integrations, and one division," focusing on leadership in execution, supervision, and training among party members [2][3] - The team has established three task forces: marketing assault group, on-site assault group, and compliance supervision group, to enhance service quality and ensure compliance in operations [3] Group 2 - The West City team leverages a digital management platform and customer-centric strategies to drive sales, particularly during promotional activities like the "Spring Outing Season" [4] - The team has created specialized product displays and offers, such as fresh fruits and essential travel items, to meet customer needs during the spring travel season [4] - The party members and key employees actively participate in operational initiatives, fostering a strong team culture that emphasizes readiness and success in achieving business goals [4]