Core Viewpoint - The "Feel Free to Run" challenge initiated by CapitaLand (China) in collaboration with the sports technology brand Keep aims to promote a lifestyle of freedom and resilience through running, encouraging urban dwellers to connect with their cities and themselves [1][3]. Group 1: Event Overview - The challenge will take place from October 15 to November 8, 2025, across 7 major cities in China, including Shanghai, Beijing, Guangzhou, Chongqing, Hangzhou, Wuhan, and Suzhou, featuring 11 CapitaLand projects [1][4]. - Participants can engage in customized running routes that reflect local culture and project characteristics, allowing them to explore the city while running [4][6]. Group 2: Community Engagement - The event includes a public challenge that extends the running experience to the Keep platform, allowing participants to set and achieve specific running goals, enhancing community involvement [7]. - The challenge features three symbolic distances: 3.5 km, 4.2 km, and 11.78 km, corresponding to the height of the Chongqing Raffles City building and the vertical climbing event [7]. Group 3: Vertical Climbing Competition - The third Chongqing Raffles City Vertical Climbing Competition is set for November 8, 2025, expecting to attract 400 participants, both elite and general [8][11]. - The competition includes a unique format that encourages female participation by offering time reductions for teams with female members, promoting an inclusive atmosphere [11]. Group 4: Strategic Goals - CapitaLand (China) aims to transition from being a "space creator" to a "lifestyle leader," focusing on customer insights to foster community engagement and promote a vibrant lifestyle [3][13]. - The initiative seeks to create a health ecosystem centered on individuals, using sports as a medium to enhance community connections and urban vitality [13].