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岚图汽车五年蝶变:重塑高端新能源车价值逻辑
Zheng Quan Ri Bao Wang· 2025-07-14 09:17
Core Insights - Lantu Automotive celebrates its fifth anniversary, having established itself in the high-end new energy vehicle sector with a user-centered strategy and continuous innovation in technology, ecosystem, and organizational mechanisms [1][2] User-Centric Strategy - The company has maintained a "user-centric" approach since its inception, evolving from merely meeting user needs to creating a sustainable value creation system [1][2] - All strategic decisions at Lantu must pass the "user value" test, ensuring that user needs are integrated into every aspect of the organization [2] Value Creation and Ecosystem - Lantu's understanding of user value has shifted from "product satisfaction" to "ecological symbiosis," involving users in product iterations and influencing corporate strategy [2][3] - The company aims to drive the transformation of the entire automotive value chain in Wuhan, transitioning from traditional fuel vehicle components to high-value areas like R&D and software [3] Long-Term Competitive Advantage - Lantu's strategy focuses on building a "technology moat" and "ecological synergy," balancing self-research and collaboration [4] - The partnership with Huawei exemplifies this approach, allowing for joint product definition and rapid market response [4] Product and Market Strategy - The product strategy has evolved from a "single-point breakthrough" to a "matrix synergy," covering a range of high-end market segments with a mix of hybrid and electric vehicles [5] - Lantu has introduced an innovative "direct sales + ecological agency" model to enhance user experience while optimizing channel efficiency [5] Future Outlook - The company emphasizes long-term sustainability over short-term gains, aiming to build a comprehensive ecosystem that extends beyond vehicle sales into smart mobility services [5]