Core Insights - Many companies collect public opinion monitoring data but fail to analyze and utilize it effectively, leading to wasted resources and superficial monitoring efforts [1] - Infoseek public opinion system transforms complex data into valuable insights, enabling targeted operational improvements and effective brand communication strategies [3][4] Data Analysis and Utilization - The system identifies core issues behind negative public sentiment, such as product quality and service processes, allowing companies to provide targeted feedback for optimization [3] - Positive sentiment highlights, such as praised product features and service details, can be leveraged for media promotion, enhancing brand perception [3] - User demographics, including age, gender, and interests, are analyzed to refine target audience strategies [3] Channel Optimization - Infoseek system analyzes public sentiment dissemination channels, identifying key platforms for user engagement and effective communication [4] - Data revealed that platforms like Xiaohongshu are core channels for brand promotion, leading to a strategic reallocation of marketing resources for improved efficiency [4]