Overview - The eyewear industry is rapidly developing, with technology and materials as core driving forces [2] - The market is transitioning towards diversification and high-quality development, with a projected retail market size of 94.4 billion yuan in 2024 [7][6] - Increasing eye strain among residents and diverse usage scenarios are driving the demand for comfortable eyewear [4] Consumer Behavior - Near-sighted individuals commonly wear frame glasses, with a trend towards owning multiple pairs for different scenarios [12][14] - Comfort is a primary concern for consumers, influencing their purchasing decisions [31] - Consumers prefer to gather information online through social media before making purchases in physical stores [25][26] Product Design - The comfort of eyewear is defined by six core elements: overall design, local design, weight, material, style, and color [40] - The eyewear market is focusing on product upgrades that meet consumer demands for comfort and functionality [9][45] - Brands like Pailimon emphasize lightweight and comfortable designs, aligning with user expectations [39][43] Market Strategy - The eyewear retail market is expected to maintain stable growth, driven by increased consumer awareness of vision health [7] - Innovative marketing strategies are being employed, with consumers becoming more selective and rational in their purchasing decisions [48] - Brands are leveraging personalized services and technology, such as AI try-on features, to enhance customer experience [48]