Group 1: Core Insights - The popularity of prom events among British teenagers has surged, with approximately 85% of secondary schools in the UK hosting proms, marking a cultural shift influenced by American traditions [1][2] - The prom season occurs from mid-June to mid-July, and many students view it as a significant rite of passage, akin to a "farewell to youth" [1] - The preparation process for prom, including makeup trials and photoshoots, is often more exciting for students than the event itself [1] Group 2: Economic Impact - The prom-related rental orders have increased by 300% year-on-year, indicating a growing trend towards renting outfits for such occasions [2] - The prom industry in the UK is estimated to be valued between £80 million and £90 million, reflecting its economic significance [2] - Costs associated with prom include ticket prices ranging from £10 to £70, average dress costs of £180, and additional expenses for hair, makeup, and transportation [2] Group 3: Social Media Influence - Social media plays a crucial role in shaping teenagers' perceptions of prom, serving as a platform for comparison and influencing their self-image [2] - The pressure from social media can lead to overspending on prom-related expenses, as students feel compelled to present themselves in a certain way [2] - Despite some criticism of the event being "boring," the importance of prom as a collective farewell experience remains strong among students [2]