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东航国内“空中快线”宽体机Wi-Fi全免,行业仍以分级付费为主流
Cai Jing Wang· 2025-10-14 05:13
Core Insights - Eastern Airlines is upgrading its "Air Express" Wi-Fi service to provide free Wi-Fi coverage for all classes on domestic flights operated by wide-body aircraft starting from October 11, 2025, marking a new phase in the accessibility of in-flight internet services in China [1] - The upgrade aims to meet passenger demands for free and convenient internet access, allowing travelers in all classes to use Wi-Fi for work, shopping, or entertainment during flights [1] - Eastern Airlines was the first in China to offer Wi-Fi availability throughout the entire flight, including takeoff and landing, as of August 2023, addressing the need for continuous internet access [1] Market Demand and Industry Context - A survey by Inmarsat indicates that in-flight internet has become the third most important factor for passengers when choosing airlines, with nearly 100% of travelers wanting internet access on flights longer than 4 hours [2] - According to Viasat's 2024 global passenger experience survey, 75% of travelers prefer airlines that offer quality Wi-Fi, with this figure rising to 92% in the Chinese market [2] - Despite the growing demand for in-flight internet, the current domestic airline industry primarily employs a tiered payment model for Wi-Fi services, with many airlines offering limited free access only in premium classes [2]