Core Viewpoint - The recent revelation of the English name "Go Believe" for the traditional Chinese brand "狗不理" (Gou Bu Li) has sparked significant attention on social media, indicating a shift in branding strategy to appeal to both local and international markets [1][10]. Group 1: Brand and Trademark Information - The company has been using the English name "Go Believe" alongside its traditional name for some time, as confirmed by its official website and social media mentions [1][10]. - The trademark for "Go Believe" was applied for in 2007 and officially registered on May 28, 2012, with the exclusive rights valid until May 27, 2032 [2][12]. Group 2: Company Background - Gou Bu Li Group Co., Ltd. was established on October 31, 1991, with a registered capital of 65 million RMB, and is led by Zhang Yansen [8][15]. - The company owns several subsidiaries, including Tianjin Gou Bu Li Catering Co., Ltd. and Tianjin Gou Bu Li Food Co., Ltd. [8][15]. Group 3: Recent Business Challenges - The company has faced multiple operational issues, including the dissolution of Tianjin Gou Bu Li Food Technology Co., Ltd. in April 2024, which was established in June 2021 with a registered capital of 10 million RMB [9][16]. - In July 2025, Gou Bu Li Group was listed in the business anomaly directory for failing to publish annual reports as required [9][16]. - Currently, there is one instance of equity freeze involving 2.8 million RMB, enforced by the Tianjin Heping District People's Court [17].