Core Viewpoint - The article discusses the recent social media attention surrounding the English name "Go Believe" for the Chinese brand "狗不理" (Dog Ignore), explaining its registration and market strategy to appeal to international customers [2][6]. Group 1: Brand Name and Registration - The English name "Go Believe" was registered by the company many years ago to cater to market preferences and facilitate introductions to foreign guests [2][7]. - The trademark for "Go Believe" was applied for in 2007 and successfully registered in 2011 and 2012, covering categories such as convenience food and catering services [7][8]. Group 2: Company Background - 狗不理集团股份有限公司 (Dog Ignore Group Co., Ltd.) was established in October 1991, with a registered capital of 65 million RMB [8]. - The company is involved in various business activities, including investment in the catering industry, trademark licensing, and restaurant management [8].

Group 1 - The company "Gou Bu Li" has adopted the English name "Go Believe" for its brand, which has garnered significant attention on social media platforms [2][7] - The trademark for "Go Believe" was applied for in 2007 and officially registered on May 28, 2012, with the exclusive rights lasting from May 28, 2022, to May 27, 2032 [4][6] - The choice of "Go Believe" as the English name is aimed at aligning with market preferences and facilitating introductions to foreign customers [7] Group 2 - Gou Bu Li Group was established on October 31, 1991, with a registered capital of 65 million RMB and has undergone several operational challenges in recent years [7] - The company has faced scrutiny due to operational issues, including a recent announcement of the dissolution of its subsidiary, Tianjin Gou Bu Li Food Technology Co., Ltd., which was established in June 2021 [7] - Gou Bu Li Group has been listed in the business abnormality record by the Tianjin market supervision authority for failing to publish annual reports as required [7] Group 3 - The company has a history of attempting to enter the capital markets, including a failed attempt to list on the SME board in 2014 and subsequent efforts to capitalize its food business [8] - Gou Bu Li Food Co., Ltd. was listed on the New Third Board in November 2015 but terminated its stock listing in May 2020 [8] - Currently, there is a share freeze involving 2.8 million RMB against Gou Bu Li Group, as recorded by the Tianjin court [8]

Core Viewpoint - The recent revelation of the English name "Go Believe" for the traditional Chinese brand "狗不理" (Gou Bu Li) has sparked significant attention on social media, indicating a shift in branding strategy to appeal to both local and international markets [1][10]. Group 1: Brand and Trademark Information - The company has been using the English name "Go Believe" alongside its traditional name for some time, as confirmed by its official website and social media mentions [1][10]. - The trademark for "Go Believe" was applied for in 2007 and officially registered on May 28, 2012, with the exclusive rights valid until May 27, 2032 [2][12]. Group 2: Company Background - Gou Bu Li Group Co., Ltd. was established on October 31, 1991, with a registered capital of 65 million RMB, and is led by Zhang Yansen [8][15]. - The company owns several subsidiaries, including Tianjin Gou Bu Li Catering Co., Ltd. and Tianjin Gou Bu Li Food Co., Ltd. [8][15]. Group 3: Recent Business Challenges - The company has faced multiple operational issues, including the dissolution of Tianjin Gou Bu Li Food Technology Co., Ltd. in April 2024, which was established in June 2021 with a registered capital of 10 million RMB [9][16]. - In July 2025, Gou Bu Li Group was listed in the business anomaly directory for failing to publish annual reports as required [9][16]. - Currently, there is one instance of equity freeze involving 2.8 million RMB, enforced by the Tianjin Heping District People's Court [17].

Group 1 - The National Business Conference held in Beijing from January 10 to 11 emphasized eight key areas for the national business system to focus on by 2026, including boosting consumer spending and enhancing the modern market and circulation system [4] - The "832 platform," aimed at promoting agricultural products from poverty-stricken areas, has achieved a cumulative transaction volume exceeding 60 billion yuan since its establishment [6] - The "Personal Medical Insurance Cloud" pilot program is set to be launched by the National Medical Insurance Administration from February to December, aiming to create a new model for smart medical insurance management [5] Group 2 - The "Dead or Not" app has gained significant popularity, ranking first in the paid software category on the Apple App Store, with a development cost of only over 1,000 yuan and plans to sell 10% of the company for 1 million yuan [9] - The "Gou Buli" steamed bun brand has registered an English trademark "GO BELIEVE" to enhance market recognition and appeal to foreign customers [10] - Google co-founders have moved their business entities out of California to avoid potential wealth taxes, indicating a trend of wealthy individuals relocating to areas with more favorable tax policies [11]

Group 1 - The Ministry of Commerce emphasizes the implementation of a special action to boost consumption, aiming to create the "Buy in China" brand and enhance the modern market and circulation system by 2026 [5] - The National Healthcare Security Administration has initiated a pilot program for the "Personal Medical Insurance Cloud," which will explore a new model for smart healthcare management from February to December this year [6] - The "832 Platform," aimed at promoting agricultural products from poverty-stricken areas, has achieved a cumulative transaction volume exceeding 60 billion yuan by the end of 2025 [7] Group 2 - The "Dead or Alive" app, which has gained significant popularity, was developed with a cost of only over 1,000 yuan and is now attracting capital interest as the founder plans to sell 10% of the company for 1 million yuan [11] - The "Dog Doesn't Care" bun brand has registered the English trademark "GO BELIEVE" to cater to market preferences and enhance its recognition among foreign customers [12] - Google co-founders Larry Page and Sergey Brin have moved their primary business entities out of California to avoid potential billionaire wealth taxes, which may lead to capital outflow and threaten innovation [13]

Core Viewpoint - The recent introduction of the English name "GO BELIEVE" for the traditional Chinese brand "狗不理" (Dog Ignore) has sparked significant public interest and discussion on social media regarding its appropriateness and appeal [1]. Group 1: Brand Name Change - The English name "GO BELIEVE" was chosen to resonate with market preferences and to facilitate introductions to foreign guests [1]. - The name "GO BELIEVE" phonetically resembles "狗不理," which has led to mixed reactions from the public, with some praising its elegance while others express unfamiliarity with the translation [1]. Group 2: Company Background - "狗不理" is a time-honored brand and a national intangible cultural heritage, founded in 1858 by a person nicknamed "狗子" [2]. - The founder developed a unique water-filled semi-fermented dough technique, resulting in soft and flavorful buns, which contributed to the brand's growing popularity [2]. - The name "狗不理" originated from the founder's busy schedule, leading to the saying that "狗子 sells buns but ignores people" [2].

Core Viewpoint - The English name "Go Believe" for the famous Tianjin steamed bun brand "狗不理" (Dog Ignore) has sparked public interest, with the company explaining that the name was registered years ago to cater to market preferences and facilitate introductions to foreign guests [1][8]. Company Overview - The company, Dog Ignore Group Co., Ltd., was established on October 31, 1991, and was previously known as Tianjin Dog Ignore Group Co., Ltd. The legal representative is Zhang Yansen, and the registered capital is 65 million RMB [8]. - The company operates in the restaurant industry and also engages in the development and sales of frozen foods and specialty packaged foods [8]. Brand History - The "狗不理" brand is a renowned snack from Tianjin, recognized as a time-honored brand and a national intangible cultural heritage. It was founded in 1858 by a person nicknamed "Dogzi," who developed a unique steaming technique that resulted in soft and flavorful buns [8]. - The name "狗不理" originated from the founder's busy schedule, leading to the saying that "Dogzi sells buns but ignores people" [8]. Trademark Information - The trademark for "Go Believe" was applied for in 2007, with the exclusive rights valid from May 28, 2022, to May 27, 2032 [6][8]. - The company has incorporated the English name "Go Believe" on its official website, indicating a strategic move to appeal to both local and international customers [6][8]. Market Presence - As of July this year, Dog Ignore has 12 stores across five cities in China, reflecting its growing presence in the market [8].

Group 1 - The English name "Go Believe" for the famous Tianjin steamed bun brand "Gou Bu Li" has been registered for many years, aiming to cater to market preferences and facilitate introductions to foreign guests [1][8]. - The trademark for "Go Believe" was applied for on October 11, 2007, and the exclusive rights are valid from May 28, 2022, to May 27, 2032 [5][6]. - The company, Gou Bu Li Group Co., Ltd., was established on October 31, 1991, with a registered capital of 65 million RMB, and operates in the restaurant industry, as well as frozen and specialty packaged food development and sales [8]. Group 2 - Gou Bu Li buns are a well-known snack in Tianjin, with a history dating back to 1858, and the brand is recognized as a national intangible cultural heritage [8]. - As of July this year, Gou Bu Li has 12 stores across 5 cities in China [8].

Core Viewpoint - The article highlights the cultural exchange and appreciation of traditional Chinese cuisine through the experiences of foreign students exploring Tianjin's famous snacks, known as the "Tianjin Three Delicacies" [2] Group 1: Cultural Significance - The "Tianjin Three Delicacies" include Gou Bu Li Baozi, Shiba Jie Mahua, and Erduoyan Zhaogao, which are not only traditional foods but also represent a century-old heritage [2] - The exploration of these delicacies by foreign students showcases the unique charm of Tianjin and the deep cultural stories behind these traditional foods [2] Group 2: Participants and Experience - Three foreign students from Thailand, Russia, and Uzbekistan engage in a close encounter with the non-material cultural heritage of Tianjin [2] - The students witness the craftsmanship and cultural transmission associated with these traditional foods, enhancing their understanding and appreciation of Chinese culture [2]

Group 1 - The 2025 Shanghai Cooperation Organization Summit is being held in Tianjin, marking the largest summit since the organization's establishment with over 20 heads of state and 10 international organization leaders in attendance [1] - Tianjin's rich cultural heritage is showcased through its historical sites, local delicacies, and vibrant arts, reflecting a blend of ancient and modern influences [1][3][11] - The city is characterized by its unique geographical features, including rivers and coastal areas, which contribute to its scenic beauty and recreational opportunities [5][6] Group 2 - Tianjin has a historical significance as a center for modern education and industry in China, being home to notable institutions like Nankai University and Tianjin University, which have played pivotal roles in the country's educational development [10][15] - The city has attracted nearly 20,000 foreign enterprises, indicating a robust investment environment and a focus on high-quality development in sectors such as new materials and marine chemicals [16] - Tianjin's culinary scene is diverse, featuring local specialties like "Goubuli" buns and "Jianbing Guozi," which reflect the city's rich food culture influenced by various regional cuisines [23][24][26]