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(活力中国调研行)径山村里“筅”为人知的点金故事
Zhong Guo Xin Wen Wang· 2025-08-06 06:28
Core Viewpoint - The revival of traditional Chinese tea whisk (茶筅) production in Jing Shan Village, Hangzhou, showcases a blend of cultural heritage and modern market dynamics, leading to significant economic growth for the local community [1][3][4]. Group 1: Product and Craftsmanship - The tea whisk, made from bamboo, is a crucial tool in the Song Dynasty tea preparation method known as "Dian Cha," which has largely been forgotten in China but remains popular in Japan [1][3]. - Chen Jinxin, the local craftsman, spent over six years perfecting the art of making the tea whisk, ultimately succeeding in creating a high-quality product that meets international standards [3][4]. - The production process involves eighteen meticulous steps, all done by hand, and has now expanded to include over 30 local villagers, enhancing their income [4]. Group 2: Market Dynamics - Annual sales of the tea whisks have reached approximately 100,000 units, with 40% sold to Japan, 30% to Europe and Southeast Asia, and 30% domestically [4]. - The local tea brand value is projected to exceed 3.5 billion yuan by 2024, with the total industry output value reaching 5.5 billion yuan [5]. Group 3: Economic Impact - The village's collective annual distributable income has surged from 350,000 yuan in 2005 to 8.87 million yuan in 2024, while per capita disposable income has increased from 7,702 yuan to 61,737 yuan over the same period [5]. - The transformation of Jing Shan Village into a hub for tea culture and tourism reflects a strategic shift towards high-quality tea production and innovative sales models, integrating online and offline retail [4][5].