径山茶

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余杭:非遗与旅游“双向奔赴”
Hang Zhou Ri Bao· 2025-10-09 02:30
"之前在社交平台看到余杭有民宿推出'一茶一宿'非遗体验,我们就专程来住了一晚,不仅品尝了 径山茶,还亲手体验了余杭纸伞制作技艺与莱菜竹编,非常有意义。"来自上海徐汇区的谢女士说。她 所参与的正是"长三角生活派对"之"非遗嘉年华"活动。从9月30日至10月7日,径山村整村被打造成一个 开放式的非遗试验场。从非遗轰趴馆到空中茶旅,从活态展览到非遗脱口秀,九大主题场景融合了"非 遗+乡村""非遗+旅游""非遗+时尚",实现无界融合与跨界呈现。据了解,此次"非遗嘉年华"活动带动文 旅相关收入逾320万元。 而在百丈镇溪口村,依托全国首个乡村博物馆集群打造的"村博奇妙游"亲子研学活动,以微剧情体 验模式吸引众多家庭参与。游客化身"游戏玩家",在传梭乡村博物馆中穿行,亲手体验百丈竹编、梭织 等传统技艺,解锁"博物馆+穿越剧游"的沉浸式玩法。 赴一场穿越千年的非遗奇遇、玩一局沉浸式的非遗剧本杀、看一场"焕新茶生活"非遗联创大赛成果 展……这个假期,余杭区推出"长三角生活派对"之"非遗嘉年华""奇妙村博游""青山艺术生活季"等一系 列"非遗+旅游"特色活动,为市民游客打造全方位、可感知的文化体验之旅。 "余杭是非遗资源大区, ...
浙江万千乡村铺展“共富共美”画卷
Ren Min Ri Bao· 2025-08-24 00:09
Core Insights - The articles highlight the transformation of rural areas in Zhejiang Province, China, focusing on ecological restoration and sustainable economic development through tourism and local industries [1][2][3][4][5][6][7][8] Group 1: Ecological Restoration and Tourism Development - The "Two Mountains" theory guides the development of beautiful villages, emphasizing the integration of ecological improvement with economic growth [1] - Villages like Luli Keng have shifted from traditional industries like lime production to tourism and local food production, resulting in significant job creation and income generation [2] - The restoration of natural environments has led to increased tourist visits, with some villages attracting over 200,000 visitors annually [3] Group 2: Economic Value of Ecological Resources - Villages are leveraging their natural resources to create new economic opportunities, such as tea cultivation and eco-tourism, which have high market value [4][5] - The development of carbon offset projects and biodiversity conservation initiatives has enhanced the ecological and economic profile of these villages [4] - The establishment of cooperative models, such as the "Common Prosperity Workshop," has improved product quality and market access for local farmers [7] Group 3: Community Engagement and Shared Prosperity - The articles emphasize the importance of community involvement in the development process, with local residents actively participating in new economic activities [6][8] - Collaborative efforts among neighboring villages have strengthened their competitive edge in tourism and local products, enhancing overall economic resilience [8] - The goal of achieving "common prosperity and beauty" is being pursued through integrated development strategies that benefit both the environment and local communities [8]
余杭携手庆元 深化“平台+产业”合作
Hang Zhou Ri Bao· 2025-08-22 02:27
日前,余杭区与庆元县携手开展"平台+产业"跨区域双向赋能活动,两地市场监管部门签署了《跨 区域"平台+产业"双向赋能合作协议》。活动中,余杭的淘天集团、遥望科技、诚信星球等平台企业, 与庆元香菇、甜桔柚、黄粿等特色产业企业深入对接,围绕消费趋势分析、订单农业建设、直播营销培 训等达成多个合作意向。 跨区域合作"版图"的持续拓展,源自余杭在区内先行先试的"平台+产业"行动所积累的扎实经验。 今年3月,余杭区市场监管部门推出专项行动方案,构建起"1+3+N"协同工作体系(即一个统筹方案、 三大"触网上行"路径、多种融合模式),明确通过平台进驻、直播运营、私域流量三大主渠道助力本地 产业升级。 在这一机制的推动下,余杭径山茶、鸬鸟蜜梨等地理标志产品加速数字化转型。其中,抹茶加工企 业浙江骆驼九宇有机食品有限公司与新锐乳品品牌"认养一头牛"跨界合作推出的"径山抹茶"鲜牛乳冰激 凌,线上线下销售额已突破1100万元,成为"平台+产业"赋能老品牌焕新的成功案例。未来,余杭将持 续深化"平台+产业"数实融合,强化政策与服务保障,助力更多合作地区将生态、资源等优势转化为强 劲的发展优势,为长三角区域协调发展提供生动样本。 " ...
一个浙江小山村的“生态经”
Zhong Guo Qing Nian Bao· 2025-08-10 02:55
Core Viewpoint - The article highlights the transformation of Jing Mountain Village into an ecological and tourism hub, driven by local initiatives and community involvement, particularly through the leadership of Yu Ronghua, who has played multiple roles in promoting the village's tea culture and environmental restoration efforts [1][2]. Group 1: Ecological Restoration and Development - Jing Mountain Village underwent a significant ecological restoration starting in 2000, following the closure of a local stone mine, leading to the village being recognized as a municipal-level ecological village by 2003 [2]. - The village has achieved a 96% forest coverage rate, contributing to a high concentration of negative oxygen ions at 30,000 per cm³, and has developed a carbon sink with 3,000 acres of tea gardens and over 10,000 acres of bamboo forests [1][2]. - In April 2023, Jing Mountain Village was included in the first batch of "Zero Carbon Village and Town Promotion Project" pilot list by the Ministry of Agriculture and Rural Affairs, highlighting its commitment to sustainable practices [2]. Group 2: Economic and Cultural Development - The village has diversified its tea products, including Jing Mountain Red Tea and Fuyou Tea, and has developed nearly 100 tea-related products such as toothpaste and face masks through tea technology [2]. - A collaborative tourism initiative with four neighboring villages aims to promote a unique cultural experience centered around the 1,200-year-old Jing Mountain culture, targeting over 30,000 visitors in 2024 [2]. - The village has also launched creative products like tea ceremony kits and pillows, enhancing its cultural tourism offerings [2].
(活力中国调研行)径山村里“筅”为人知的点金故事
Zhong Guo Xin Wen Wang· 2025-08-06 06:28
Core Viewpoint - The revival of traditional Chinese tea whisk (茶筅) production in Jing Shan Village, Hangzhou, showcases a blend of cultural heritage and modern market dynamics, leading to significant economic growth for the local community [1][3][4]. Group 1: Product and Craftsmanship - The tea whisk, made from bamboo, is a crucial tool in the Song Dynasty tea preparation method known as "Dian Cha," which has largely been forgotten in China but remains popular in Japan [1][3]. - Chen Jinxin, the local craftsman, spent over six years perfecting the art of making the tea whisk, ultimately succeeding in creating a high-quality product that meets international standards [3][4]. - The production process involves eighteen meticulous steps, all done by hand, and has now expanded to include over 30 local villagers, enhancing their income [4]. Group 2: Market Dynamics - Annual sales of the tea whisks have reached approximately 100,000 units, with 40% sold to Japan, 30% to Europe and Southeast Asia, and 30% domestically [4]. - The local tea brand value is projected to exceed 3.5 billion yuan by 2024, with the total industry output value reaching 5.5 billion yuan [5]. Group 3: Economic Impact - The village's collective annual distributable income has surged from 350,000 yuan in 2005 to 8.87 million yuan in 2024, while per capita disposable income has increased from 7,702 yuan to 61,737 yuan over the same period [5]. - The transformation of Jing Shan Village into a hub for tea culture and tourism reflects a strategic shift towards high-quality tea production and innovative sales models, integrating online and offline retail [4][5].
杭州余杭直播电商技能大赛决赛结束
Sou Hu Cai Jing· 2025-07-31 16:49
Group 1 - The core event is the "2025 Yuhang District Live E-commerce Skills Competition" held in Yuhang District, Hangzhou, showcasing the professional skills and innovative vitality of live e-commerce practitioners [1][3] - 30 contestants competed by promoting local products such as Jing Mountain tea, Luni honey pear, and Zhongtai bamboo flute within a 12-minute live session, testing their product understanding and on-the-spot performance [3] - The competition included a practical live demonstration followed by a written exam to assess theoretical knowledge, with the final scores combining both practical and theoretical performances [3] Group 2 - Ding Jiawen from Hangzhou Yuhang Jiangyun Musical Instruments Co., Ltd. won the competition, receiving a prize of 10,000 yuan and the title of "Yuhang District Skills Champion," while the top six contestants received corresponding prizes and certificates [3] - The event aimed to stimulate consumer vitality, promote industrial upgrading, and support common prosperity through the development of live e-commerce talent [3][4] - Yuhang District is actively advancing the construction of a skilled workforce in the e-commerce sector, with over 70 member companies in the e-commerce union and training more than 500 professionals annually [4]
把特产“播”出圈 余杭电商“新播力”开秀
Hang Zhou Ri Bao· 2025-07-29 02:45
Group 1 - The core event is the "2025 Yuhang District Live E-commerce Skills Competition," showcasing local products and the talents of live streamers [1] - The competition featured 30 participants promoting over ten local specialties, including Jing Mountain tea and Luni honey pear, through engaging live streaming presentations [1] - The competition format required participants to complete a full live streaming process within 12 minutes, testing their product understanding and on-the-spot performance [1] Group 2 - Post-competition, a representative from the winning participants announced the "Compliance Live Streaming and Shared Governance" initiative, encouraging e-commerce practitioners to operate within regulations and contribute to community governance [2] - The event highlighted the role of live e-commerce in stimulating consumer activity, promoting industrial upgrades, and supporting common prosperity [2] - A signing ceremony took place to enhance the role of e-commerce in promoting Yuhang's unique agricultural products and supporting rural revitalization, with two e-commerce companies reaching cooperation agreements with local agricultural entities [2] Group 3 - Yuhang District is actively developing a skilled workforce in the e-commerce sector, focusing on knowledge-based and innovative talent [2] - The local e-commerce (live e-commerce) union has over 70 member companies, covering more than 5,000 e-commerce practitioners, and trains over 500 professionals annually [2]
重磅亮相2025大阪世博会!中国径山茶文化向世界演绎千年禅茶魅力
Jiang Nan Shi Bao· 2025-07-04 08:50
Core Viewpoint - The 2025 Osaka World Expo will feature a significant exhibition focused on the essence of China's thousand-year tea culture, highlighting the integration of traditional tea practices with modern aesthetics and technology [1][11]. Group 1: Event Overview - The "Oriental Fashion" International Art Week, hosted by the Expo Museum, commenced on June 26, showcasing the "Patterns of the East" art exhibition, which aims to present Eastern patterns and culture to a global audience [1][2]. - Key figures from various organizations, including the 2025 International Expo Association and local tea culture representatives, attended the event, emphasizing the importance of cultural exchange [2]. Group 2: Cultural Highlights - The first systematic tea culture pattern for Jing Mountain tea was unveiled, inspired by Zen tea philosophy, symbolizing harmony and enlightenment through its design [3]. - A fashion show titled "Tea Life Aesthetics" showcased the innovative transformation of cultural genes into visual language, providing a dual feast for the eyes and spirit [4]. Group 3: Technological Innovations - The world's first intelligent matcha machine was introduced, featuring patented technology that replicates traditional tea-making techniques while ensuring quality and traceability [6][8]. - A revolutionary matcha bottle cap was presented, allowing users to easily create matcha drinks from regular bottled water, demonstrating the fusion of ancient tea practices with modern convenience [9]. Group 4: Historical Context - The origins of matcha can be traced back to the Sui and Tang dynasties in China, with significant historical references highlighting its cultural significance and transmission to Japan [10]. - A specially designed folding fan, featuring patterns derived from the newly released Jing Mountain tea design, served as a tangible cultural symbol for visitors [10]. Group 5: Conclusion - The event successfully showcased Jing Mountain tea culture on a global stage, blending tradition with innovation, and reinforcing its status as a cultural heritage while appealing to contemporary audiences [11].
2025年全国低碳日主场活动在杭举办
Mei Ri Shang Bao· 2025-06-25 22:32
Group 1 - Zhejiang province is the origin of the "Green Mountains and Clear Water are Gold and Silver Mountains" concept, showcasing significant achievements in low-carbon development through innovative practices such as transforming bamboo into carbon sinks and recycling plastic bottles into high-end products [1] - The main event for the 2025 "National Low Carbon Day" was held in Hangzhou, focusing on the theme "Carbon Road Pioneer, Green Movement Future," where reports on carbon footprint management and climate change adaptation were released [1][2] - The Qianjiang New City Central Business District has been recognized as a low-carbon community, featuring over ten green buildings that implement energy-saving technologies, resulting in an annual electricity saving of approximately 300,000 kWh [1][2] Group 2 - Hangzhou has been designated as one of the first low-carbon pilot cities in China, with a significant increase in the proportion of non-fossil energy and a substantial reduction in coal consumption [2] - The digital economy's core industries contribute 27.1% to the city's GDP, with leading low-carbon enterprises such as Geely Automobile and Hangcha Group emerging from the region [2] - The city has initiated innovative technologies, including the first carbon-neutral Asian Games and an AI environmental assessment system that generates reports in just 30 minutes [2] Group 3 - The Hangzhou Green Alliance, established in 2009, consists of 22 universities and 35 environmental clubs, with over 4,500 volunteers actively participating in environmental protection initiatives [3] - Volunteers from the alliance engage in activities such as water and soil testing and educational outreach, promoting environmental awareness and encouraging a shift from passive to active participation in sustainability efforts [3]
回国·入乡·兴村(千行百业看海归)
Ren Min Ri Bao Hai Wai Ban· 2025-06-11 22:56
Core Viewpoint - The article highlights the efforts of Jing Mountain Town in Hangzhou, Zhejiang Province, to attract and retain young talent, particularly returnees and entrepreneurs, to promote rural revitalization and common prosperity through innovative agricultural and cultural tourism initiatives [3][4][11]. Group 1: Talent Attraction and Rural Revitalization - Jing Mountain Town has successfully attracted diverse talent groups, including returnees and agricultural entrepreneurs, to support rural revitalization [3][4]. - The stories of returnees like Liu Yang and Ma Kuan illustrate the significant role of young professionals in driving rural development through innovative projects [4][8]. Group 2: Agricultural and Cultural Tourism Development - Liu Yang has integrated agricultural production with cultural tourism in Qianxi Village, leading to the establishment of a rice wine museum and generating over 500,000 yuan in revenue from rice wine sales in 2024 [5][6]. - The development of a complete agricultural-cultural-tourism industry chain is emphasized as essential for enhancing the value of traditional agricultural products [5][6]. Group 3: Innovative Projects and Community Engagement - The Jing Mountain High-Efficiency Ecological Agriculture Demonstration Park hosts various tourism events, significantly benefiting local farmers and engaging over 300 volunteers during festivals [6][10]. - Ma Kuan has revitalized the tea industry in Jing Mountain Village by combining tea production with cultural tourism, attracting over 300,000 visitors annually and generating an additional 2 million yuan in tourism revenue [10][11]. Group 4: Future Directions and Recommendations - Liu Yang emphasizes the importance of market validation and continuous innovation in agricultural and cultural tourism products to sustain rural development [7][14]. - Both Liu Yang and Ma Kuan advise potential rural entrepreneurs to conduct thorough market research and adapt successful foreign models to local contexts [16].