径山茶
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杯中有茶韵 心中有家国
Xin Lang Cai Jing· 2026-01-02 22:39
(来源:黑龙江日报) 立秋一过,晨起推开窗户,风里已裹着秋的凉意,院角的桂树缀着细碎的金粒,秋风一吹,轻轻落在手 心。我拈一撮径山茶,投进杯里时还带着草木香,沸水注入的瞬间,青瓷盖碗热得发烫,茶叶片忽地舒 展开来,像被唤醒的春芽,在水中缓缓沉浮,清水被染成浅碧,杯沿浮起一层细密的茶沫。浅啜一口, 茶汤滑过舌尖时带着微涩,咽下去却有清甜,胸腔里的燥意瞬间散了,忽然就懂了王旭烽笔下的"茶 人"。 王旭烽的《一片叶子落入水中》,初读时只当是一本茶人茶事的随笔,可是随着书页渐次展开,才惊觉 那片落入水中的茶叶,原是一把开启思维大门的钥匙。《周易》记载"天地氤氲,万物化醇",在王旭烽 的笔触里,茶树从不是静态的草木,而是在千万年自然演化中主动生长的生命体。茶树循着山川气候的 脉络辗转适应,有时舒展枝干长成参天乔木,将根系深扎进岩缝沃土;有时凝缩身姿化为矮生灌木,在 丘陵坡地间铺展绿意。大叶如掌承露,中叶似眉含香,小叶若针藏韵,万千品种皆是它与天地对话的模 样。 在王旭烽看来,先民与茶树的相遇,始于一场温暖的探索。最初在山间采药时,他们发现这株草木能解 烦疗疾,便将其枝叶纳入药囊;后来又试着添进炊煮的陶罐,让茶汤成为暖胃 ...
文化中国行·国潮里的“Z世代”自信丨抹茶出海:潮流茶饮喝出“东方韵味”
Xin Hua Wang· 2025-11-21 14:08
Core Insights - Chinese tea, particularly matcha, is gaining global recognition and popularity, especially among younger consumers, transforming from a traditional beverage ingredient to a trendy symbol [1] - The export of Jing Mountain matcha from Hangzhou Yuhang has seen a significant increase, with overseas orders doubling compared to the previous year [1] - The matcha industry in Yuhang has expanded its product lines and successfully entered international markets with over ten standardized products [1] Industry Overview - Currently, there are 14 matcha production enterprises in Yuhang, with a total matcha garden area of 8,320 acres, producing over 910 tons of powdered tea and nearly 1,600 tons of matcha annually, generating a market value of 450 million yuan [2] - It is projected that by 2025, China's total matcha production will exceed 5,000 tons, indicating a rapid growth in the matcha sector and its successful penetration into overseas markets [2] - The success of matcha exports represents a breakthrough in the international dissemination of Chinese tea culture and offers new strategies for the transformation and upgrading of traditional agricultural products [2]
余杭:非遗与旅游“双向奔赴”
Hang Zhou Ri Bao· 2025-10-09 02:30
Group 1 - The core idea of the news is the promotion of cultural heritage through tourism in Yuhang District, with various immersive activities and events designed to enhance visitor experiences and generate economic benefits [2][3] - Yuhang District has launched a series of "Intangible Cultural Heritage + Tourism" activities, including the "Intangible Cultural Heritage Carnival" and "Village Museum Wonder Tour," aimed at creating a comprehensive cultural experience for visitors [2] - The "Intangible Cultural Heritage Carnival" attracted significant participation, with over 320 million yuan in cultural tourism-related revenue generated during the event [2] Group 2 - Yuhang District is recognized as a major area for intangible cultural heritage resources and is actively exploring the deep integration of intangible heritage with tourism [3] - The local government is focused on developing unique tourism products and hosting interactive experiences to expand new pathways for heritage transmission and enrich the cultural content of tourism [3] - Future plans include the continuous expansion of new cultural tourism consumption scenarios and the modernization of intangible heritage experiences [3]
浙江万千乡村铺展“共富共美”画卷
Ren Min Ri Bao· 2025-08-24 00:09
Core Insights - The articles highlight the transformation of rural areas in Zhejiang Province, China, focusing on ecological restoration and sustainable economic development through tourism and local industries [1][2][3][4][5][6][7][8] Group 1: Ecological Restoration and Tourism Development - The "Two Mountains" theory guides the development of beautiful villages, emphasizing the integration of ecological improvement with economic growth [1] - Villages like Luli Keng have shifted from traditional industries like lime production to tourism and local food production, resulting in significant job creation and income generation [2] - The restoration of natural environments has led to increased tourist visits, with some villages attracting over 200,000 visitors annually [3] Group 2: Economic Value of Ecological Resources - Villages are leveraging their natural resources to create new economic opportunities, such as tea cultivation and eco-tourism, which have high market value [4][5] - The development of carbon offset projects and biodiversity conservation initiatives has enhanced the ecological and economic profile of these villages [4] - The establishment of cooperative models, such as the "Common Prosperity Workshop," has improved product quality and market access for local farmers [7] Group 3: Community Engagement and Shared Prosperity - The articles emphasize the importance of community involvement in the development process, with local residents actively participating in new economic activities [6][8] - Collaborative efforts among neighboring villages have strengthened their competitive edge in tourism and local products, enhancing overall economic resilience [8] - The goal of achieving "common prosperity and beauty" is being pursued through integrated development strategies that benefit both the environment and local communities [8]
余杭携手庆元 深化“平台+产业”合作
Hang Zhou Ri Bao· 2025-08-22 02:27
Group 1 - The core viewpoint of the news is the collaboration between Yuhang District and Qingyuan County to enhance regional economic development through a "platform + industry" model, focusing on leveraging digital economy advantages and ecological industry foundations [1][2] - A cooperation agreement was signed between the market regulatory departments of both regions, establishing a framework for ongoing industrial exchange and collaboration [1] - Yuhang's platform enterprises, such as Taotian Group and Yaowang Technology, are set to assist Qingyuan's specialty agricultural products in expanding market reach and brand recognition [1] Group 2 - Yuhang District has developed a "1+3+N" collaborative work system to support local industry upgrades, which includes a comprehensive plan, three main online pathways, and various integration models [2] - Successful case studies include the collaboration between Zhejiang Luotuo Jiayu Organic Food Co. and the brand "Renyang Yitou Niu," which resulted in over 11 million yuan in sales for their "Jingshan Matcha" fresh milk ice cream [2] - The initiative aims to transform ecological and resource advantages into significant development benefits, contributing to coordinated development in the Yangtze River Delta region [2]
一个浙江小山村的“生态经”
Zhong Guo Qing Nian Bao· 2025-08-10 02:55
Core Viewpoint - The article highlights the transformation of Jing Mountain Village into an ecological and tourism hub, driven by local initiatives and community involvement, particularly through the leadership of Yu Ronghua, who has played multiple roles in promoting the village's tea culture and environmental restoration efforts [1][2]. Group 1: Ecological Restoration and Development - Jing Mountain Village underwent a significant ecological restoration starting in 2000, following the closure of a local stone mine, leading to the village being recognized as a municipal-level ecological village by 2003 [2]. - The village has achieved a 96% forest coverage rate, contributing to a high concentration of negative oxygen ions at 30,000 per cm³, and has developed a carbon sink with 3,000 acres of tea gardens and over 10,000 acres of bamboo forests [1][2]. - In April 2023, Jing Mountain Village was included in the first batch of "Zero Carbon Village and Town Promotion Project" pilot list by the Ministry of Agriculture and Rural Affairs, highlighting its commitment to sustainable practices [2]. Group 2: Economic and Cultural Development - The village has diversified its tea products, including Jing Mountain Red Tea and Fuyou Tea, and has developed nearly 100 tea-related products such as toothpaste and face masks through tea technology [2]. - A collaborative tourism initiative with four neighboring villages aims to promote a unique cultural experience centered around the 1,200-year-old Jing Mountain culture, targeting over 30,000 visitors in 2024 [2]. - The village has also launched creative products like tea ceremony kits and pillows, enhancing its cultural tourism offerings [2].
(活力中国调研行)径山村里“筅”为人知的点金故事
Zhong Guo Xin Wen Wang· 2025-08-06 06:28
Core Viewpoint - The revival of traditional Chinese tea whisk (茶筅) production in Jing Shan Village, Hangzhou, showcases a blend of cultural heritage and modern market dynamics, leading to significant economic growth for the local community [1][3][4]. Group 1: Product and Craftsmanship - The tea whisk, made from bamboo, is a crucial tool in the Song Dynasty tea preparation method known as "Dian Cha," which has largely been forgotten in China but remains popular in Japan [1][3]. - Chen Jinxin, the local craftsman, spent over six years perfecting the art of making the tea whisk, ultimately succeeding in creating a high-quality product that meets international standards [3][4]. - The production process involves eighteen meticulous steps, all done by hand, and has now expanded to include over 30 local villagers, enhancing their income [4]. Group 2: Market Dynamics - Annual sales of the tea whisks have reached approximately 100,000 units, with 40% sold to Japan, 30% to Europe and Southeast Asia, and 30% domestically [4]. - The local tea brand value is projected to exceed 3.5 billion yuan by 2024, with the total industry output value reaching 5.5 billion yuan [5]. Group 3: Economic Impact - The village's collective annual distributable income has surged from 350,000 yuan in 2005 to 8.87 million yuan in 2024, while per capita disposable income has increased from 7,702 yuan to 61,737 yuan over the same period [5]. - The transformation of Jing Shan Village into a hub for tea culture and tourism reflects a strategic shift towards high-quality tea production and innovative sales models, integrating online and offline retail [4][5].
杭州余杭直播电商技能大赛决赛结束
Sou Hu Cai Jing· 2025-07-31 16:49
Group 1 - The core event is the "2025 Yuhang District Live E-commerce Skills Competition" held in Yuhang District, Hangzhou, showcasing the professional skills and innovative vitality of live e-commerce practitioners [1][3] - 30 contestants competed by promoting local products such as Jing Mountain tea, Luni honey pear, and Zhongtai bamboo flute within a 12-minute live session, testing their product understanding and on-the-spot performance [3] - The competition included a practical live demonstration followed by a written exam to assess theoretical knowledge, with the final scores combining both practical and theoretical performances [3] Group 2 - Ding Jiawen from Hangzhou Yuhang Jiangyun Musical Instruments Co., Ltd. won the competition, receiving a prize of 10,000 yuan and the title of "Yuhang District Skills Champion," while the top six contestants received corresponding prizes and certificates [3] - The event aimed to stimulate consumer vitality, promote industrial upgrading, and support common prosperity through the development of live e-commerce talent [3][4] - Yuhang District is actively advancing the construction of a skilled workforce in the e-commerce sector, with over 70 member companies in the e-commerce union and training more than 500 professionals annually [4]
把特产“播”出圈 余杭电商“新播力”开秀
Hang Zhou Ri Bao· 2025-07-29 02:45
Group 1 - The core event is the "2025 Yuhang District Live E-commerce Skills Competition," showcasing local products and the talents of live streamers [1] - The competition featured 30 participants promoting over ten local specialties, including Jing Mountain tea and Luni honey pear, through engaging live streaming presentations [1] - The competition format required participants to complete a full live streaming process within 12 minutes, testing their product understanding and on-the-spot performance [1] Group 2 - Post-competition, a representative from the winning participants announced the "Compliance Live Streaming and Shared Governance" initiative, encouraging e-commerce practitioners to operate within regulations and contribute to community governance [2] - The event highlighted the role of live e-commerce in stimulating consumer activity, promoting industrial upgrades, and supporting common prosperity [2] - A signing ceremony took place to enhance the role of e-commerce in promoting Yuhang's unique agricultural products and supporting rural revitalization, with two e-commerce companies reaching cooperation agreements with local agricultural entities [2] Group 3 - Yuhang District is actively developing a skilled workforce in the e-commerce sector, focusing on knowledge-based and innovative talent [2] - The local e-commerce (live e-commerce) union has over 70 member companies, covering more than 5,000 e-commerce practitioners, and trains over 500 professionals annually [2]
重磅亮相2025大阪世博会!中国径山茶文化向世界演绎千年禅茶魅力
Jiang Nan Shi Bao· 2025-07-04 08:50
Core Viewpoint - The 2025 Osaka World Expo will feature a significant exhibition focused on the essence of China's thousand-year tea culture, highlighting the integration of traditional tea practices with modern aesthetics and technology [1][11]. Group 1: Event Overview - The "Oriental Fashion" International Art Week, hosted by the Expo Museum, commenced on June 26, showcasing the "Patterns of the East" art exhibition, which aims to present Eastern patterns and culture to a global audience [1][2]. - Key figures from various organizations, including the 2025 International Expo Association and local tea culture representatives, attended the event, emphasizing the importance of cultural exchange [2]. Group 2: Cultural Highlights - The first systematic tea culture pattern for Jing Mountain tea was unveiled, inspired by Zen tea philosophy, symbolizing harmony and enlightenment through its design [3]. - A fashion show titled "Tea Life Aesthetics" showcased the innovative transformation of cultural genes into visual language, providing a dual feast for the eyes and spirit [4]. Group 3: Technological Innovations - The world's first intelligent matcha machine was introduced, featuring patented technology that replicates traditional tea-making techniques while ensuring quality and traceability [6][8]. - A revolutionary matcha bottle cap was presented, allowing users to easily create matcha drinks from regular bottled water, demonstrating the fusion of ancient tea practices with modern convenience [9]. Group 4: Historical Context - The origins of matcha can be traced back to the Sui and Tang dynasties in China, with significant historical references highlighting its cultural significance and transmission to Japan [10]. - A specially designed folding fan, featuring patterns derived from the newly released Jing Mountain tea design, served as a tangible cultural symbol for visitors [10]. Group 5: Conclusion - The event successfully showcased Jing Mountain tea culture on a global stage, blending tradition with innovation, and reinforcing its status as a cultural heritage while appealing to contemporary audiences [11].