Core Insights - The company, Mixue Ice Cream, has begun testing a breakfast menu in select cities including Hangzhou, Xi'an, and Dalian, with offerings such as breakfast milk and bread sets priced at 7.9 yuan [1][2][4] - The breakfast initiative is currently limited to a few cities and is aimed at the morning commuter demographic, with some consumers appreciating the value of the breakfast set while others question its price competitiveness compared to traditional breakfast options [2][4] Group 1 - The breakfast menu includes four types of milk priced at 5 yuan each and a breakfast set that combines milk with bread for 7.9 yuan [1] - The breakfast offerings are currently available in select locations and have not been widely rolled out, indicating a cautious approach to market testing [2] - Consumer feedback highlights a mix of positive reception regarding the convenience and value of the breakfast set, while some express skepticism about its pricing compared to traditional breakfast items [4] Group 2 - Other tea brands such as Heytea and Nayuki have previously explored breakfast offerings, with Heytea launching a breakfast series in 2019 and Nayuki following suit in 2020, indicating a trend within the industry [5] - Nayuki's breakfast sales reportedly increased by approximately 620% in the first half of 2025 compared to 2024, showcasing the potential for growth in this segment [5] - Industry experts suggest that if Mixue's breakfast trial proves successful, it could serve as a critical growth driver for the company amid challenges in the tea beverage market [5]