来源：@中国经营报微博 【#蜜雪冰城回应7.9元早餐套餐被嫌贵#】#蜜雪冰城7.9元早餐套餐暂不降价# 12月15日，据钱江视频报 道，针对"蜜雪冰城回应7.9元早餐套餐被嫌贵"相关话题，记者咨询了杭州的两家蜜雪冰城门店，其中 一家门店只上线了早餐奶，另一家门店则有早餐销售，工作人员告诉记者，目前并没有收到价格调整通 知，记者询问是否有消费者觉得贵，工作人员回复"应该不是太贵吧"。查询已设有"早餐系列"的蜜雪冰 城门店菜单发现，目前在售四款早餐奶单价均为5元。此外还有三款面包单价2.9元。早餐奶+面包的套 餐价为7.9元。（《每日经济新闻》） 来源：@中国经营报微博 【#蜜雪冰城回应7.9元早餐套餐被嫌贵#】#蜜雪冰城7.9元早餐套餐暂不降价# 12月15日，据钱江视频报 道，针对"蜜雪冰城回应7.9元早餐套餐被嫌贵"相关话题，记者咨询了杭州的两家蜜雪冰城门店，其中 一家门店只上线了早餐奶，另一家门店则有早餐销售，工作人员告诉记者，目前并没有收到价格调整通 知，记者询问是否有消费者觉得贵，工作人员回复"应该不是太贵吧"。查询已设有"早餐系列"的蜜雪冰 城门店菜单发现，目前在售四款早餐奶单价均为5元。此外还有三 ...

Group 1: Automotive Industry - A traffic accident occurred at Xiaomi's delivery center in Hangzhou, involving a new car owner and a sales staff member, with the vehicle in human driving mode at the time of the incident [2] - China's Ministry of Industry and Information Technology announced the first batch of L3 conditional autonomous driving vehicle approvals, with Changan Automobile and BAIC Jihe being the first companies to receive permits for trial operations [8] - Tesla confirmed ongoing tests of fully autonomous Robotaxi vehicles in Austin, Texas, with the stock price rising by 3.5% to $475.11 following the announcement [9][10] Group 2: Technology and AI - NVIDIA launched the Nemotron 3 open model series, featuring three models with varying parameter sizes, aimed at enhancing AI workflows [7] - OpenAI hired Albert Lee from Google to lead corporate development, indicating a focus on strategic investments and acquisitions to compete with rivals [11] - Google CEO Sundar Pichai warned of irrational factors in the AI market, suggesting that a bubble burst could affect all companies, while emphasizing the long-term value of AI technology [24][25][26] Group 3: Consumer Goods - McDonald's China announced a price increase for various menu items, with most items seeing a rise of 0.5 to 1 yuan, effective December 15 [15] - Mijia Ice City faced criticism for a 7.9 yuan breakfast combo, which some consumers deemed expensive compared to competitors [16] Group 4: Corporate Developments - iRobot filed for bankruptcy protection, planning to be acquired by its Chinese supplier, with a significant drop in stock price following the announcement [12]

近日，杭州、西安、大连等城市的消费者发现，部分蜜雪冰城门店已开始售卖早餐。记者通过官方小程序查询发现，杭州某门店点单界面新增"早餐系 列"，包含早餐五红奶、五黑奶、玉米奶及椰椰奶四款产品，单价均为5元。早餐业务于11月底陆续上线，目前仅提供"早餐奶+面包"套餐，售价7.9元，面 包为代工厂生产的成品，包括咸蛋黄盒子、纯奶方吐司和藜麦三明治三款选择。12月12日，记者在南京市建邺区高庙路一家蜜雪冰城门店采访得知，目前 还未上架早餐品类。 12月12日，记者了解到，目前"早餐计划"仅在大连、西安、南宁、杭州等城市进行部分试新，暂时没有大面积推广计划。 奈雪的茶在2020年也推出过纯茶/咖啡搭配三款三明治组合的早餐，人均价格在24元以上，后续又推出过多款烘焙主食，到2021年年底，门店的早餐套餐 价格降到16元以上，2022年3月又下调到了13元起，甚至推出过9.9元的早餐套餐，全国大部分门店都有售卖，据官方数据，奈雪的茶2025年上半年早餐套 餐销售成绩较2024年增长约620%。 尽管目前蜜雪冰城试水早餐仅限部分城市试点，且未纳入豆浆、包子等中式早餐选项，但业内人士预测，若试点成功，早餐业务或将成为其突破茶饮行 ...

网传B站视频将全面会员制，官方辟谣称不实并追责。 整理 ｜晨曦 点击上方【36氪随声听】，一键收听大公司热门新闻。听完音频记得添加进入 【我的小程序】 中哟！ 近日，杭州、西安等多地网友发文称，蜜雪冰城已开始售卖早餐。11日，记者通过蜜雪冰城官方小程序进行查询，定位到杭州 某门店，发现点单界面新增了"早餐系列"，涵盖早餐五红奶、早餐五黑奶、早餐玉米奶以及早餐椰椰奶4款产品，售价均为5 元。门店工作人员称，早餐是上月底上新的，目前只有早餐奶和面包，套餐价为7.9元，面包为某品牌的成品，共有3款。（ 封 面新闻、钱江视频 ） 美国众议院有关弹劾总统特朗普的动议经表决后被搁置 当地时间12月11日，美国众议院以237票赞成、140票反对的投票结果，搁置了得克萨斯州国会众议员阿尔·格林提出的弹劾美国 总统唐纳德·特朗普的动议。 所有共和党议员都投票支持这项所谓的"搁置动议"，而尽管许多众议院民主党议员私下里认为特朗普不应该继续担任总统，或 者应该被弹劾，但他们大多不愿推进这项决议。（央视新闻） 喜茶一年关店超600家引发热议 B站辟谣观看所有视频均需会员，将追究造谣者法律责任 12月11日，一张网传截图称，自2026 ...

Core Viewpoint - The article discusses the strategic entry of the company, Mixue Ice Cream, into the breakfast market, highlighting the competitive nature of the breakfast segment in the restaurant industry and the potential for increased sales and brand presence [4][15]. Group 1: Breakfast Market Entry - The entry of Mixue Ice Cream into the breakfast market indicates that the brand is not yet saturated, as evidenced by its ongoing expansion despite already having a significant number of stores and daily sales [4][15]. - The company has begun testing breakfast products in various cities, including Dalian, Xi'an, Nanning, and Hangzhou, with a focus on traditional breakfast items such as soy milk, millet porridge, and sandwiches [4][5]. - The breakfast offerings include a combination of drinks and staple foods, with prices set at 5 yuan for drinks and 2.9 yuan for staple items, creating a package deal priced at 7.9 yuan [6][8]. Group 2: Pricing and Product Strategy - The pricing of Mixue's breakfast products does not present a significant advantage over competitors, as the staple foods are sourced from established manufacturers and are not unique to the brand [11][12]. - The breakfast menu is available all day, which suggests a strategy to maximize store utilization rather than offering limited-time promotions [14][15]. - The company aims to maintain operational efficiency by avoiding complex food preparation processes, thus ensuring quick service and minimizing the need for specialized staff [14][18]. Group 3: Market Positioning and Future Outlook - The breakfast segment is seen as a critical area for restaurant brands, with competitors like KFC and McDonald's also expanding their breakfast offerings [17]. - The success of Mixue's breakfast initiative will depend on its ability to provide suitable services in the right locations, particularly in high-traffic areas [18]. - The company is looking to enhance its market presence and sales volume, as indicated by its ambitious growth plans, which include increasing the number of stores from 27,188 in 2022 to 41,584 by 2024 [16].

知危在提供早餐的西安某门店菜单上看到，早餐饮品是单独的 SKU，而主食则是放在 " 雪王上早餐 " 的套餐 SKU 里售卖，需要和饮品搭配 1+1 才能购 买，没有单独选项。套餐 1+1 的价格就是 7.9 元，也不存在套餐折扣。不过，有消费者反映，外卖可以把早餐套餐价格打到 6 块多。 当一家连锁餐饮品牌开始做早餐，说明他们还是不够饱和。即便是在大家都觉得蜜雪冰城的门店数、日均单量已经远远优于全行业的时候，雪王还是毅然 决然挺进了早餐赛道。 最近，蜜雪冰城在大连、西安、南宁、杭州等地进行部分门店测试早餐新品。另外，有网友爆料称，在微信朋友圈信息流收到了蜜雪冰城企业账号发放的 早餐调查问卷，早餐内容包括豆浆、小米粥、三明治等等，还有豆腐脑、包子等中式早餐的选项。 大范围的民调，小范围的试点，熟悉的套路，这说明蜜雪冰城的早餐计划已经正式启动了。 社交平台上也有试点城市的消费者晒出蜜雪冰城的早餐。雪王的早餐产品依然是常见的 " 饮品+主食 " 的套餐，饮品有早餐椰椰奶、早餐玉米奶、早餐五 黑奶、早餐五红奶四款，5 元一杯，主食有藜麦三明治、纯奶方吐司、咸蛋黄盒子三款，每款都是 2.9 元。 图源：小红书 | 自提 ...