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东方草本“遇见”现代科技
Huan Qiu Wang Zi Xun· 2025-07-11 09:48
Group 1 - The global economy is transitioning from "globalization" to "de-globalization," with China emerging as a core market for international brands due to its openness and innovation [1] - The China Brand Index (CBI) is projected to increase from 59.42 in Q1 2023 to 63.38 in Q1 2025, indicating a significant recovery in consumer quality [1] - China's large-scale market advantages are becoming increasingly prominent, making it a key market for international business expansion [1] Group 2 - Xian Ni Lei De has been operating in China for over 30 years, leveraging traditional Chinese dietary culture to localize its brand [2][4] - The company has established a global supply chain with high-tech production bases in Texas, USA, and Huangpu, Guangzhou, China, along with nearly 300 franchise stores in China [5] - The health industry in China is expected to exceed 20 trillion yuan by 2025, accounting for over 10% of GDP, driven by market demand and technological innovation [6] Group 3 - Xian Ni Lei De is focusing on both online and offline strategies to tap into the health market, with initiatives like the "Xian Ni Hui" membership e-commerce platform achieving over 10,000 registrations and a 40% repurchase rate [6] - The company's experience in China is influencing its global market strategies, showcasing the potential for "Chinese innovation to radiate globally" [8] - The global health economy is projected to reach $9 trillion by 2028, with Xian Ni Lei De's innovative approach contributing to sustainable development in the health industry [10][12]