Core Viewpoint - The cosmetics industry in China is expected to evolve from ingredient accumulation to precise targeting, and from marketing competition to better integration of technology, channels, and brands, with the potential for domestic brands to create globally influential brands in the next decade [1] Industry Summary - The domestic cosmetics market is experiencing continuous growth with ongoing ingredient innovation [2] - The market size is projected to grow from 688.6 billion yuan in 2024 to 973.4 billion yuan in 2029, with a CAGR of 7.2% [2] - The skincare market is expected to reach 698.5 billion yuan by 2029, with a CAGR of 8.6%, while the anti-wrinkle skincare segment is projected to grow to 285.2 billion yuan, with a CAGR of 18.9%, significantly outpacing overall market growth [2] - Active plant ingredients are a hot trend, with domestic brands exploring local plant resources to achieve technological advancements and brand enhancement through "herbal technology" [2] Company Case Study: Lin Qingxuan - Lin Qingxuan, established in 2003, focuses on the anti-wrinkle skincare market and has pioneered the "oil-based skincare" concept [3] - The brand has established a competitive barrier by concentrating on the core ingredient of Camellia oleifera and utilizing proprietary extraction technology to create a product matrix [3] - Lin Qingxuan's core product, Camellia oil, has undergone five iterations from 2014 to 2024 and has maintained the top retail sales position in China for 11 consecutive years [3] - The company enhances its core technology through strategic partnerships and independent research, with plans to upgrade its key ingredient further by 2024 [3] - Lin Qingxuan has built a comprehensive value chain encompassing exclusive raw material supply, patented ingredient extraction, product development, and production [3] Financial Performance of Lin Qingxuan - Lin Qingxuan's revenue is projected to grow from 691 million yuan in 2022 to 1.21 billion yuan in 2024, with a CAGR of 32.3% [4] - Online revenue has increased from 312 million yuan to 714 million yuan, with a CAGR of 51.2% [4] - Adjusted net profit is expected to rise from a loss of 4 million yuan to a profit of 200 million yuan [4] - The company's gross margin has improved from 78% to 82.5%, and adjusted net profit margin has increased to 16.6%, indicating strong brand positioning and growth potential [4] Investment Recommendations - Relevant stocks in the beauty and personal care sector include: Shumei Co., Maogeping, Proya, Shanghai Jahwa, Marubi, Shuiyang, Betaini, and Runben [5] - For the agency operation sector, consider: Ruoyu Chen and Qingmu Technology [6] - Other companies to watch include: Meili Tianyuan Medical Health, Kidswant, as well as Lin Qingxuan, Natural Hall, and Plant Doctor regarding their IPO progress [6]