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进博会消费观察|纽仕兰发力草饲乳品
Jing Ji Guan Cha Bao· 2025-11-08 15:43
Core Insights - New Zealand's New Zealand Dairy Farm launched its new product, the grass-fed Omega-3 high-protein milk, at the 8th China International Import Expo, marking a significant entry into the Chinese market [1][2] - The product emphasizes "grass-fed upgrade, nutrition upgrade, safety upgrade, and packaging upgrade," setting a new benchmark for grass-fed nutrition [1] Product Launch and Innovations - The new grass-fed Omega-3 high-protein milk adheres to New Zealand's grass-fed standards, exceeding national regulations, and promotes a "365 days farm life" principle with a minimum of 94% grass-fed content [1] - New Zealand Dairy has signed agreements with Tmall Supermarket and Metro for the distribution of this new product [2] - The company has previously launched several innovative products at the expo, including the 72-hour fresh milk and the 4.0 high-protein milk, showcasing its commitment to trade facilitation and product innovation [2] Targeted Product Development - New Zealand Dairy introduced two new products aimed at the elderly demographic: a "three-core" self-care colostrum milk powder and a 4.0 high-protein high-calcium colostrum milk, enhancing health defenses and calcium absorption [2] - This shift represents a strategic move from merely providing quality milk to offering comprehensive nutritional health solutions [2]