"光是糯米糍， 就卖出了80万 元。今年产量 高，有10万斤， 小果园的农户增 收能到两三 成。"阳江早靓 荔枝合作社负责 人何仕荣分享 道。 忙碌与喜悦，是 2025年阳江荔枝 季的生动写照。 阳江，这颗镶嵌 在广东海岸线上 的明珠，32万亩 葱郁荔林绵延起 伏。作为广东荔 枝核心产区之 一，阳江荔枝种 植面积约占全省 全"荔"以赴，阳 江交卷！销售额 超11亿元，荔农 增收约20%_南 方+_南方plus 8%。2025年， 阳江各荔枝产区 下好"一盘棋" ， 构建起政府、企 业、荔农、媒 体、社会等多方 联动机制，打出 一套精准高效的 产销组合拳， 助"荔"出圈，助 农增收。 优品扩面 荔农同比增收约 20% 在阳春市农源种 养专业合作 社，"抢收"成了 荔枝季尾声的关 键词。"最高峰 的时候，每天要 发走4万斤。"从 早熟的妃子笑， 到后期的桂味、 井岗红糯，合作 社负责人李儒编 自6月以来就没 有歇过。 低温少雨的冬 季，让广东荔枝 的主产区迎来 了"大年"。据了 解，今年阳江市 低。今年天气 好，加上科学管 理，疏花后重点 防病虫害，总共 荔枝产量达19万 吨，较常年增产 25%以上。丰产 之年， ...

Core Viewpoint - The event "万'荔'挑一 味在广州" aims to promote Guangzhou lychee through a combination of online and offline activities, enhancing its brand recognition and sales both domestically and internationally [2][3][4]. Group 1: Event Overview - The event took place on June 26, featuring activities such as lychee fashion shows, visits to lychee mother trees, and food-making experiences [2]. - Influencers from both domestic and international backgrounds participated, promoting Guangzhou lychee and its cultural significance [3][4]. Group 2: Sales and Marketing Strategies - Influencers and e-commerce platforms played a crucial role in promoting lychee sales, with significant sales figures reported during promotional events [6]. - The辛选主播 team established a "lychee special group," achieving sales of 71,500 orders and over 1,500 tons of lychee during the "6·18" shopping festival, generating revenue of 26.52 million yuan [6]. Group 3: Production and Quality - The仙进奉 variety of lychee, known for its quality, is produced in 增城, with an estimated yield of 50 million pounds for the year [8][9]. - The production process includes modern techniques such as drone monitoring and automated harvesting, enhancing efficiency and quality control [13][14]. Group 4: Cultural and Educational Aspects - The event also served as a cultural exchange platform, with international students experiencing the local lychee culture and cuisine [15][16]. - The integration of traditional and innovative culinary practices was showcased, highlighting the versatility of lychee in various dishes [11][16].

Core Viewpoint - The article highlights the transformation of the high-quality lychee industry in Gaozhou, showcasing the generational efforts of the Zhong family in adapting to market changes and leveraging modern technology for sales and distribution [12][81]. Group 1: Historical Context - In the 1980s, the lychee industry in Gaozhou faced challenges, with initial efforts by Zhong Peijiang to cultivate lychee amidst a lack of knowledge about profitable crops [16][18]. - The expansion of lychee cultivation led to market oversupply, causing prices to plummet in the late 1990s, resulting in many orchards being abandoned [20][21]. - Zhong Peijiang began to innovate by grafting new lychee varieties to improve quality and yield, which was later validated by national agricultural technology initiatives [30][31]. Group 2: Second Generation Innovations - In 2016, Zhong Weiliang introduced e-commerce to the family business, capitalizing on the rapid growth of online sales and logistics technology [38][40]. - The daily shipping volume of lychees increased significantly, reaching over 30,000 pounds in 2023, with a consistent premium price strategy that ensured high-quality produce [45][44]. - Zhong Weiliang established a quality control system that included multiple sorting stages to maintain high standards, which helped stabilize prices above market averages [50][60]. Group 3: Third Generation Strategies - Zhong Mingxuan, the youngest generation, is exploring live streaming as a sales channel, aiming to connect with younger consumers and enhance brand storytelling [65][67]. - The family has embraced digital marketing strategies, with a focus on creating engaging content that highlights the heritage and quality of their lychees [71][79]. - The local government has supported e-commerce initiatives, leading to a high penetration rate of online sales among lychee farmers in the region [78]. Group 4: Industry Implications - The evolution of the Zhong family's business reflects broader trends in the lychee industry, including the shift towards quality over quantity and the integration of technology in agricultural practices [81][82]. - The story of the Zhong family serves as a microcosm of the high-quality development trajectory of the lychee industry in Guangdong, emphasizing the importance of innovation and adaptability [83].