荔枝全产业链升级

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广州荔枝熟了 “甜过初恋”更“富了乡亲”
Guang Zhou Ri Bao· 2025-06-27 02:06
Core Viewpoint - The event "万'荔'挑一 味在广州" aims to promote Guangzhou lychee through a combination of online and offline activities, enhancing its brand recognition and sales both domestically and internationally [2][3][4]. Group 1: Event Overview - The event took place on June 26, featuring activities such as lychee fashion shows, visits to lychee mother trees, and food-making experiences [2]. - Influencers from both domestic and international backgrounds participated, promoting Guangzhou lychee and its cultural significance [3][4]. Group 2: Sales and Marketing Strategies - Influencers and e-commerce platforms played a crucial role in promoting lychee sales, with significant sales figures reported during promotional events [6]. - The辛选主播 team established a "lychee special group," achieving sales of 71,500 orders and over 1,500 tons of lychee during the "6·18" shopping festival, generating revenue of 26.52 million yuan [6]. Group 3: Production and Quality - The仙进奉 variety of lychee, known for its quality, is produced in 增城, with an estimated yield of 50 million pounds for the year [8][9]. - The production process includes modern techniques such as drone monitoring and automated harvesting, enhancing efficiency and quality control [13][14]. Group 4: Cultural and Educational Aspects - The event also served as a cultural exchange platform, with international students experiencing the local lychee culture and cuisine [15][16]. - The integration of traditional and innovative culinary practices was showcased, highlighting the versatility of lychee in various dishes [11][16].