Core Viewpoint - The 2025 Guangdong Lychee Production and Sales Connection event in Guangzhou aims to enhance the market presence and sales of local lychees through various promotional activities and collaborations among stakeholders [2][5]. Group 1: Event Overview - The event was launched on July 3, 2023, at Guangzhou's Warehouse No. 8, with the theme "Lychee Fragrance Across the Seas, Win-Win Production and Sales" [2]. - A total of 1 million yuan in "Food in Guangzhou" dining coupons was issued specifically for the "Conghua Lychee Festival" [2][10]. - Various shopping districts and malls have initiated promotional activities to support lychee farmers [2]. Group 2: Stakeholder Engagement - The event attracted numerous influential guests, including industry experts, representatives from major agricultural wholesale markets, chain supermarkets, e-commerce platforms, and local lychee producers [5]. - The representative from Taiping Town reported that the lychee planting area is approximately 75,900 acres, with a total output of about 26,000 tons and sales exceeding 145 million yuan [5]. Group 3: Sales and Marketing Initiatives - Since June, Guangzhou's business and agricultural departments have actively organized multiple production and sales connection meetings to promote lychee sales [5]. - A recent event titled "Lychee Heart Together, Sincerely Assist Farmers" utilized a dual approach of offline pop-up events and online live streaming, selling over 1,200 pounds of lychees in just five hours [5]. Group 4: Event Activities and Features - The event featured various themed exhibition areas, including fresh fruit, processed products, and innovative experiences, showcasing high-quality lychee varieties and deep-processed products [8]. - A "Technology Assisting Lychee" segment demonstrated the application of technology throughout the supply chain, including smart planting and cold chain logistics [8]. - Influencers participated as "Lychee Recommendation Officers," exploring new e-commerce models for lychee sales in the "Internet+" era [8][9]. Group 5: Partnerships and Agreements - Eight purchasing companies and cooperative enterprises signed agreements on-site to support lychee production and sales, enhancing market competitiveness [9].

Core Insights - The article highlights the increasing demand for fresh fruits in China, particularly Chilean cherries and lychees, driven by improved logistics and quality control measures [1][2]. Group 1: Chilean Fruit Exports - Chilean plums and avocados have gained popularity in the Chinese market, boosting local agricultural confidence [1]. - Chilean cherries are harvested starting from late October, with over 300 containers exported annually to China, benefiting from enhanced cold chain logistics and customs efficiency [1]. - The rapid growth of the Chinese market has led to increased incomes for many Chilean farmers, prompting them to expand cherry cultivation [1]. Group 2: Lychee Exports to the U.S. - Lychee, known for its difficulty in preservation, is now being successfully exported to the U.S. using modern preservation techniques and temperature-controlled logistics, achieving delivery within 48 hours [2]. - The Guangdong Lychee Cultural Overseas Communication Center was established to promote lychee in the U.S., with efforts to connect with major supermarkets and advertising campaigns in New York [2]. - As demand for lychee grows, sales are expanding to more regions in the U.S., with plans to enhance e-commerce channels for wider distribution [2].

Core Viewpoint - The event "万'荔'挑一 味在广州" aims to promote Guangzhou lychee through a combination of online and offline activities, enhancing its brand recognition and sales both domestically and internationally [2][3][4]. Group 1: Event Overview - The event took place on June 26, featuring activities such as lychee fashion shows, visits to lychee mother trees, and food-making experiences [2]. - Influencers from both domestic and international backgrounds participated, promoting Guangzhou lychee and its cultural significance [3][4]. Group 2: Sales and Marketing Strategies - Influencers and e-commerce platforms played a crucial role in promoting lychee sales, with significant sales figures reported during promotional events [6]. - The辛选主播 team established a "lychee special group," achieving sales of 71,500 orders and over 1,500 tons of lychee during the "6·18" shopping festival, generating revenue of 26.52 million yuan [6]. Group 3: Production and Quality - The仙进奉 variety of lychee, known for its quality, is produced in 增城, with an estimated yield of 50 million pounds for the year [8][9]. - The production process includes modern techniques such as drone monitoring and automated harvesting, enhancing efficiency and quality control [13][14]. Group 4: Cultural and Educational Aspects - The event also served as a cultural exchange platform, with international students experiencing the local lychee culture and cuisine [15][16]. - The integration of traditional and innovative culinary practices was showcased, highlighting the versatility of lychee in various dishes [11][16].