Group 1 - The marketing landscape has shifted from capturing attention in search bars to competing for decision-making references generated by AI [1][3] - Customers now pose complex queries that require brands to provide detailed, context-rich responses rather than simple product descriptions [1] - Brands must ensure their core advantages are effectively interpreted by AI, and that user reviews are easily accessible for AI to reference [1] Group 2 - GEO optimization is essential for brands to become trusted "knowledge partners" for AI, moving beyond traditional keyword strategies [3] - Brands need to translate technical specifications into relatable stories that address user pain points and organize user reviews into structured content for AI [3] - Companies like Ruixiang Technology can efficiently convert brand strengths into reliable decision-making references for AI, enhancing the effectiveness of GEO optimization [3]