Core Viewpoint - Hunan Mingming Hen Mang Commercial Chain Co., Ltd. has submitted its IPO application in Hong Kong, indicating significant growth and expansion in the snack retail sector [1][2] Company Overview - Mingming Hen Mang was formed in November 2023 through the merger of "Lingshi Hen Mang" and "Zhao Yiming Snacks" [1] - The company has a registered capital that increased from 24.72 million yuan to 200 million yuan in April 2024 [1] - As of December 2024, the company operates 14,394 stores across 28 provinces in China, with approximately 58% located in county towns and rural areas [1] Financial Performance - Revenue figures for Mingming Hen Mang are as follows: 4.286 billion yuan in 2022, 10.295 billion yuan in 2023, and 39.344 billion yuan in 2024 [2] - Net profit for the same years was 81 million yuan, 235 million yuan, and 913 million yuan respectively [2] - The gross margin has remained stable between 7.5% and 7.6% during this period [2] Business Model - The company employs a "low-margin, high-volume" business model, directly connecting with manufacturers to reduce costs [2] - In 2024, 99.5% of revenue came from sales to franchise and direct stores, with franchise fees and service income accounting for less than 0.5% [2] - The number of franchisees has grown significantly from 994 in 2022 to 7,241 in 2024 [2] Market Position - According to a report by Frost & Sullivan, Mingming Hen Mang is the largest leisure food and beverage retail chain in China by GMV as of 2024 [1] - The company has attracted investments from notable firms, including Sequoia China, which invested approximately 310 million yuan shortly before the IPO application [2]