Economic Performance - In the first quarter, Shaoxing's GDP reached 200.9 billion yuan, with a year-on-year growth of 7.2%, ranking first in the province [1] - The three major industries showed growth: primary industry added value of 3.9%, secondary industry 7.4%, and tertiary industry 7.1% [1] - Industrial production increased significantly, with a 12.0% year-on-year growth in the added value of large-scale industries [1] Industry Insights - The top ten industries in Shaoxing showed a growth pattern of "eight positive and two negative," with significant increases in high-tech sectors such as computer and electronic equipment manufacturing [1] - Traditional industries also performed well, with chemical raw materials and textile manufacturing growing by 22.1% and 12.0% respectively [1] - The added value growth rates for large, medium, small, and micro enterprises were 3.8%, 10.0%, 16.5%, and 35.6% respectively [1] Future Growth Potential - Shaoxing aims to reach a GDP of 1 trillion yuan within five years, having set a target in early 2022 [2] - The city recorded a GDP of 779.1 billion yuan in 2023, with a growth rate of 7.8%, and is projected to reach 836.9 billion yuan in 2024, growing at 6.5% [2] - Fixed asset investment in Shaoxing grew by 4.1% year-on-year, with a notable 15.5% increase when excluding real estate development [2] Trade and Market Challenges - Shaoxing's foreign trade faced challenges, with a total import and export volume of 88.4 billion yuan in the first quarter, down 16.4% year-on-year [2] - Exports decreased by 15.3% to 81.2 billion yuan, while imports fell by 27.1% to 7.2 billion yuan [2] - The local government is actively seeking to support export enterprises in overcoming tariff barriers and expanding market access [3] Strategic Initiatives - Shaoxing is implementing a low-altitude economy development plan, with a significant investment of 2.05 billion yuan for the first phase of a low-altitude infrastructure project [3] - The city is looking to transform its economy by learning from successful peers like Changzhou, which has excelled in advanced manufacturing [3]

Core Viewpoint - Hunan Mingming Hen Mang Commercial Chain Co., Ltd. has submitted its IPO application in Hong Kong, indicating significant growth and expansion in the snack retail sector [1][2] Company Overview - Mingming Hen Mang was formed in November 2023 through the merger of "Lingshi Hen Mang" and "Zhao Yiming Snacks" [1] - The company has a registered capital that increased from 24.72 million yuan to 200 million yuan in April 2024 [1] - As of December 2024, the company operates 14,394 stores across 28 provinces in China, with approximately 58% located in county towns and rural areas [1] Financial Performance - Revenue figures for Mingming Hen Mang are as follows: 4.286 billion yuan in 2022, 10.295 billion yuan in 2023, and 39.344 billion yuan in 2024 [2] - Net profit for the same years was 81 million yuan, 235 million yuan, and 913 million yuan respectively [2] - The gross margin has remained stable between 7.5% and 7.6% during this period [2] Business Model - The company employs a "low-margin, high-volume" business model, directly connecting with manufacturers to reduce costs [2] - In 2024, 99.5% of revenue came from sales to franchise and direct stores, with franchise fees and service income accounting for less than 0.5% [2] - The number of franchisees has grown significantly from 994 in 2022 to 7,241 in 2024 [2] Market Position - According to a report by Frost & Sullivan, Mingming Hen Mang is the largest leisure food and beverage retail chain in China by GMV as of 2024 [1] - The company has attracted investments from notable firms, including Sequoia China, which invested approximately 310 million yuan shortly before the IPO application [2]

Core Insights - Hunan Mingming Hen Mang Commercial Chain Co., Ltd. has officially submitted its IPO application to the Hong Kong Stock Exchange, with Goldman Sachs and Huatai International as joint sponsors [1] - By the end of 2024, the company expects to achieve a retail sales volume (GMV) of 55.5 billion RMB and over 1.6 billion transactions, leading the "bulk sales model" in China [1][3] - As of December 31, 2024, the company will operate 14,394 stores across 28 provinces and all tiered cities in China, with approximately 58% located in county and town areas [1] Business Model and Growth - Mingming Hen Mang was formed by the merger of "Snacks Are Busy" and "Zhao Yiming Snacks" in November 2023, focusing on supply chain reconstruction and innovative product development [3] - The company has a total of 3,380 SKUs (stock-keeping units) by the end of 2024, with about 25% being customized products, enhancing product flexibility and consumer engagement [3] - The average SKU count per store is no less than 1,800, with a monthly introduction of 100 new products, creating a feedback loop that increases consumer loyalty [3] Financial Performance - Revenue figures for 2022, 2023, and 2024 are projected at 4.286 billion RMB, 10.295 billion RMB, and 39.344 billion RMB, respectively, with adjusted net profits of 81 million RMB, 235 million RMB, and 913 million RMB [5] - The revenue model is primarily based on product sales, with 99.5% of income derived from sales to franchise and direct stores, while franchise fees account for less than 0.5% [5] - The number of franchisees has grown from 994 in 2022 to 7,241 in 2024, indicating strong franchise growth and operational efficiency [5] Operational Efficiency - The company's gross margin has remained stable between 7.5% and 7.6% from 2022 to 2024, while the net profit margin has improved from 1.7% to 2.1% [7] - Mingming Hen Mang has optimized its supply chain by directly connecting with manufacturers, reducing inventory turnover days to 11.6 days, which allows for cost savings passed on to consumers and franchisees [7] - The company has implemented a fully digital ordering system and advanced warehouse and transportation management systems to enhance operational efficiency [7] Future Plans - The company plans to use the funds raised from the IPO primarily for store expansion and upgrades, supply chain optimization, and digitalization efforts to increase market penetration and meet diverse consumer needs [8]

Core Insights - Hunan Mingming Hen Mang Commercial Chain Co., Ltd. has officially submitted its IPO application to the Hong Kong Stock Exchange, marking a significant step for the company [1] - Mingming Hen Mang is recognized as the largest leisure food and beverage retail chain in China by GMV for 2024, and the fourth largest food and beverage retail chain in the country [1] Financial Performance - Revenue for Mingming Hen Mang was reported at 4.286 billion RMB in 2022, 10.295 billion RMB in 2023, and is projected to reach 39.344 billion RMB in 2024 [1] - Adjusted net profits were 81 million RMB in 2022, 235 million RMB in 2023, and are expected to be 913 million RMB in 2024 [1] Business Model and Growth - In 2024, 99.5% of the company's revenue will come from sales to franchise and direct stores, with franchise fees and service income accounting for less than 0.5% [1] - The number of franchisees increased from 994 in 2022 to 3,377 in 2023, and is projected to reach 7,241 in 2024 [1] Market Presence - The company is expected to achieve a GMV of 55.5 billion RMB in 2024, with over 1.6 billion transactions and a total membership of 120 million, of which 103 million are active buyers [2] - As of December 31, 2024, Mingming Hen Mang will operate 14,394 stores across 28 provinces and all tiered cities in China, with approximately 58% located in county and town areas [2] Profitability Metrics - The gross margin for Mingming Hen Mang has remained stable between 7.5% and 7.6% from 2022 to 2024, while the net profit margin has improved from 1.7% to 2.1% [2] - The adjusted net profit margin is expected to maintain a level around 2.3% [2] Future Plans - The company plans to use the proceeds from the IPO primarily for store expansion and upgrades, supply chain optimization, and digitalization efforts to enhance market penetration and meet diverse consumer demands [2]

按2024年休闲食品饮料GMV计算，鸣鸣很忙是中国最大的连锁零售商。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据 IPO早知道消息， 湖南鸣鸣很忙商业连锁股份有限公司 （以下简称 " 鸣鸣很忙 "）于2025年4 月28日正式向港交所递交招股说明书，拟主板挂牌上市，高盛和华泰国际担任联席保荐人。 创立于 2017年 的 "零食很忙" 同起步于 2019年的" 赵一鸣零食 " 在 2023年11月完成合并，整 合为 今天的 "鸣鸣很忙 集团 "。根据弗若斯特沙利文报告，在中国，鸣鸣很忙是消费者对于 休闲 食品饮料专卖店的首选品牌。 截至 2024年12月31日，鸣鸣很忙 的门店网络 由 14,394家门店构成，覆盖中国28个省份和所有 线级城市，且其中约58%的门店位于县城 和 乡镇。 2024年，鸣鸣很忙 的 GMV 为 555亿元。根 据弗若斯特沙利文 的 报告，按 2024年 休闲 食品饮料 GMV 计算 ，鸣鸣很忙是中国最大的连锁零 售商 ；按 2024年食品饮料GMV 计算 ，鸣鸣很忙亦 为 中国第四大连锁零售商 ，并保持高速增 长。 具体来讲，鸣鸣很 ...