Economic Performance - In the first quarter, Shaoxing's GDP reached 200.9 billion yuan, with a year-on-year growth of 7.2%, ranking first in the province [1] - The three major industries showed growth: primary industry added value of 3.9%, secondary industry 7.4%, and tertiary industry 7.1% [1] - Industrial production increased significantly, with a 12.0% year-on-year growth in the added value of large-scale industries [1] Industry Insights - The top ten industries in Shaoxing showed a growth pattern of "eight positive and two negative," with significant increases in high-tech sectors such as computer and electronic equipment manufacturing [1] - Traditional industries also performed well, with chemical raw materials and textile manufacturing growing by 22.1% and 12.0% respectively [1] - The added value growth rates for large, medium, small, and micro enterprises were 3.8%, 10.0%, 16.5%, and 35.6% respectively [1] Future Growth Potential - Shaoxing aims to reach a GDP of 1 trillion yuan within five years, having set a target in early 2022 [2] - The city recorded a GDP of 779.1 billion yuan in 2023, with a growth rate of 7.8%, and is projected to reach 836.9 billion yuan in 2024, growing at 6.5% [2] - Fixed asset investment in Shaoxing grew by 4.1% year-on-year, with a notable 15.5% increase when excluding real estate development [2] Trade and Market Challenges - Shaoxing's foreign trade faced challenges, with a total import and export volume of 88.4 billion yuan in the first quarter, down 16.4% year-on-year [2] - Exports decreased by 15.3% to 81.2 billion yuan, while imports fell by 27.1% to 7.2 billion yuan [2] - The local government is actively seeking to support export enterprises in overcoming tariff barriers and expanding market access [3] Strategic Initiatives - Shaoxing is implementing a low-altitude economy development plan, with a significant investment of 2.05 billion yuan for the first phase of a low-altitude infrastructure project [3] - The city is looking to transform its economy by learning from successful peers like Changzhou, which has excelled in advanced manufacturing [3]

Core Viewpoint - Hunan Mingming Hen Mang Commercial Chain Co., Ltd. has submitted its IPO application in Hong Kong, indicating significant growth and expansion in the snack retail sector [1][2] Company Overview - Mingming Hen Mang was formed in November 2023 through the merger of "Lingshi Hen Mang" and "Zhao Yiming Snacks" [1] - The company has a registered capital that increased from 24.72 million yuan to 200 million yuan in April 2024 [1] - As of December 2024, the company operates 14,394 stores across 28 provinces in China, with approximately 58% located in county towns and rural areas [1] Financial Performance - Revenue figures for Mingming Hen Mang are as follows: 4.286 billion yuan in 2022, 10.295 billion yuan in 2023, and 39.344 billion yuan in 2024 [2] - Net profit for the same years was 81 million yuan, 235 million yuan, and 913 million yuan respectively [2] - The gross margin has remained stable between 7.5% and 7.6% during this period [2] Business Model - The company employs a "low-margin, high-volume" business model, directly connecting with manufacturers to reduce costs [2] - In 2024, 99.5% of revenue came from sales to franchise and direct stores, with franchise fees and service income accounting for less than 0.5% [2] - The number of franchisees has grown significantly from 994 in 2022 to 7,241 in 2024 [2] Market Position - According to a report by Frost & Sullivan, Mingming Hen Mang is the largest leisure food and beverage retail chain in China by GMV as of 2024 [1] - The company has attracted investments from notable firms, including Sequoia China, which invested approximately 310 million yuan shortly before the IPO application [2]

【导读】国民平价零食品牌鸣鸣很忙递交港股上市申请书 年交易单数超16亿 中国基金报记者赵刚 4月28日消息，据港交所文件，湖南鸣鸣很忙商业连锁股份有限公司（以下简称"鸣鸣很忙"）已正式向 港交所递交上市申请，联席保荐人为高盛、华泰国际。 招股书显示，鸣鸣很忙2024年门店零售额（GMV）达555亿元人民币，全年交易单数超过16亿，持续引 领"量贩模式"。 截至2024年12月31日，鸣鸣很忙共有14394家门店，覆盖全国28个省份和所有线级城市，其中约58%位 于县城与乡镇。 根据弗若斯特沙利文报告，按2024年GMV计，鸣鸣很忙是中国最大的休闲食品饮料连锁零售商。 "零食很忙"创立于2017年，"赵一鸣零食"于2019年起步，二者于2023年11月完成合并，整合为更具规模 的"鸣鸣很忙"。 鸣鸣很忙引领的"量贩模式"，通过供应链重构、创新产品开发等实现了快速发展，围绕用户需求精选与 定制产品，构建了从初选、试吃、试卖到推广的标准化选品决策机制。 数据显示，截至2024年底，鸣鸣很忙在库SKU（库存单位：stock-keeping unit）数量3380个，其中约 25%为定制化产品，在产品包装规格上，超4成 ...

Core Insights - Hunan Mingming Hen Mang Commercial Chain Co., Ltd. has officially submitted its IPO application to the Hong Kong Stock Exchange, marking a significant step for the company [1] - Mingming Hen Mang is recognized as the largest leisure food and beverage retail chain in China by GMV for 2024, and the fourth largest food and beverage retail chain in the country [1] Financial Performance - Revenue for Mingming Hen Mang was reported at 4.286 billion RMB in 2022, 10.295 billion RMB in 2023, and is projected to reach 39.344 billion RMB in 2024 [1] - Adjusted net profits were 81 million RMB in 2022, 235 million RMB in 2023, and are expected to be 913 million RMB in 2024 [1] Business Model and Growth - In 2024, 99.5% of the company's revenue will come from sales to franchise and direct stores, with franchise fees and service income accounting for less than 0.5% [1] - The number of franchisees increased from 994 in 2022 to 3,377 in 2023, and is projected to reach 7,241 in 2024 [1] Market Presence - The company is expected to achieve a GMV of 55.5 billion RMB in 2024, with over 1.6 billion transactions and a total membership of 120 million, of which 103 million are active buyers [2] - As of December 31, 2024, Mingming Hen Mang will operate 14,394 stores across 28 provinces and all tiered cities in China, with approximately 58% located in county and town areas [2] Profitability Metrics - The gross margin for Mingming Hen Mang has remained stable between 7.5% and 7.6% from 2022 to 2024, while the net profit margin has improved from 1.7% to 2.1% [2] - The adjusted net profit margin is expected to maintain a level around 2.3% [2] Future Plans - The company plans to use the proceeds from the IPO primarily for store expansion and upgrades, supply chain optimization, and digitalization efforts to enhance market penetration and meet diverse consumer demands [2]

按2024年休闲食品饮料GMV计算，鸣鸣很忙是中国最大的连锁零售商。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据 IPO早知道消息， 湖南鸣鸣很忙商业连锁股份有限公司 （以下简称 " 鸣鸣很忙 "）于2025年4 月28日正式向港交所递交招股说明书，拟主板挂牌上市，高盛和华泰国际担任联席保荐人。 创立于 2017年 的 "零食很忙" 同起步于 2019年的" 赵一鸣零食 " 在 2023年11月完成合并，整 合为 今天的 "鸣鸣很忙 集团 "。根据弗若斯特沙利文报告，在中国，鸣鸣很忙是消费者对于 休闲 食品饮料专卖店的首选品牌。 截至 2024年12月31日，鸣鸣很忙 的门店网络 由 14,394家门店构成，覆盖中国28个省份和所有 线级城市，且其中约58%的门店位于县城 和 乡镇。 2024年，鸣鸣很忙 的 GMV 为 555亿元。根 据弗若斯特沙利文 的 报告，按 2024年 休闲 食品饮料 GMV 计算 ，鸣鸣很忙是中国最大的连锁零 售商 ；按 2024年食品饮料GMV 计算 ，鸣鸣很忙亦 为 中国第四大连锁零售商 ，并保持高速增 长。 具体来讲，鸣鸣很 ...