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“网红律师”翻车,虚假人设何以招摇过市
Xin Jing Bao· 2025-06-27 10:20
Core Viewpoint - The case of "internet celebrity lawyer" Xi Lv, who is not a licensed attorney, raises concerns about the verification processes of legal identities on social media platforms and the responsibilities of law firms in confirming the credentials of their associates [1][2][3] Group 1: Identity Verification Issues - Xi Lv, whose real name is Zhao Moumou, has been active on social media as a "beauty elite lawyer" and has gained significant followers by sharing legal knowledge and lifestyle content, but her identity as a lawyer has been called into question [1][2] - The Chengdu Judicial Bureau confirmed that Xi Lv is not a practicing lawyer and is currently under investigation for suspected criminal activity [1][2] - The law firm Dehe Hantong (Chengdu) reported Zhao Moumou to the police after discovering her alleged criminal activities, which led to media scrutiny of her lawyer identity [2] Group 2: Platform Responsibilities - The incident highlights the need for social media platforms to rigorously verify the identities of users claiming to be professionals in fields such as law, finance, and healthcare, as mandated by the Central Cyberspace Administration of China [2] - The lack of verification allowed Zhao Moumou to market herself under a false identity, indicating potential gaps in platform management and oversight [2][3] Group 3: Industry Trends and Concerns - The rise of short videos and live streaming featuring individuals claiming to be lawyers has become a popular trend, but it has also led to the proliferation of fake identities and misleading content [3] - The collapse of Xi Lv's persona exemplifies the broader issue of misleading professional identities in online marketing, necessitating clearer standards for content verification to protect public interests [3]
学历“注水”、研发“空谈”?电商品牌“专家人设”造假全路径分解
Sou Hu Cai Jing· 2025-06-20 05:09
随着大健康行业的蓬勃发展,"专业"已然成为行业语境中的高频热词。然而,当专业能力的价值被不断 推高,一些不良现象也悄然滋生。部分从业者或企业缺乏真才实学但深谙包装之道,通过各种手段构建 虚假人设做背书试图浑水摸鱼。 在母婴市场上,有这么一批电商营养品品牌,如「膳力多」、「养能健」。它们靠着"营养师""医学博 士""某某医科大学毕业"迅速起号,在热门的身高管理赛道抢占了一席之地。然而,有知情人士却直 指:其中有不少是"虚假宣传"。 打造专业人设为品牌背书,成为电商营养品的起盘密码 从官方介绍中了解到,养能健用"前奥运会国家队驻队营养师、中国营养学会会员、国家首批注册营养 师吕清政"和"北京协和医学院博士、28年从业经历魏雪飞"打造出「产品联合研发人IP」;而膳力多则 用"中国医科大学毕业、8年营养补剂研发经验的姚希徵"打造出「品牌创始人IP」。同时,两个品牌在 抖音都打造出百万粉丝账号——奥运营养师吕爸、姚爸谈成长,为品牌做背书。 两个品牌的运营逻辑也十分相似,就是通过在各个社交平台持续输出一系列短视频内容。一边用"基因 决定下限,营养决定上限。咱就是在跟时间赛跑,你能七八岁去补的,就别拖到十九二十岁"的焦虑营 ...