美团订单量再创新高 微信社交裂变礼赠成为重要渠道 智通财经7月12日电，7月12日19:30分刚过，美团即时零售订单量再创新高。美团神抢手项目负责人表 示，仅神抢手实时订单量接近4000万单，其中礼赠量突破千万单。微信等社交平台小程序下单额屡创新 高，好友之间互相优惠券分享和礼赠分享多次触及微信社交裂变阈值，微信赠礼成为重要营销渠道，小 红书、微博等也成为重要成交促销工具。上述营销工具的组合效果优于各类app开屏广告。 (智通财经) ...

2025年1月-6月白酒市场环境变化 01 政策调控深化,冲击市场情绪 2025年5月修订的《党政机关厉行节约反对浪费条例》将禁酒范围从高档酒水扩展至所有含酒精饮料，标志着政策调控进入新阶段。尽管政务消费占比已 大幅下降，但政策对市场情绪的冲击仍不容忽视。政策发布次日，白酒板块整体回调2%~3%，与2012年"八项规定"后的剧烈波动形成鲜明对比，而此次 调整幅度相对温和，反映出行业对政策冲击的适应能力增强。受政策影响消费场景的结构性迁移正在加速。当前婚庆寿宴和家庭独酌已成为最主要的消费 场景，而商务宴请占比受到经济环境影响加速下滑。这种转变倒逼企业调整产品策略，茅台1935等次高端产品批发价降至700元左右，销量逆势有所提 升，显示价格带下移已成趋势。 02 市场周期导致上半年白酒批价整体表现较弱 根据对"2025年1-5月中国白酒批发价格总指数"的观察，2025年上半年，中国白酒市场整体呈现小幅震荡的态势。当前白酒行业正处于调整期，在白酒库 存高企，价格倒挂等多重压力下，今年上半年批价整体表现较弱。这种市场表现与宏观经济环境密切相关，经济发展的不确定性导致消费者信心不足，消 费行为更加谨慎，进而影响了白酒终 ...

2025年7月2日 本研究报告由海通国际分销，海通国际是由海通国际研究有限公司，海通证券印度私人有限公司，海通国际株式会社和海通国际证券集团其他各成员单位的证券 研究团队所组成的全球品牌，海通国际证券集团各成员分别在其许可的司法管辖区内从事证券活动。关于海通国际的分析师证明，重要披露声明和免责声明，请 参阅附录。(Please see appendix for English translation of the disclaimer) 本研究报告由海通国际分销，海通国际是由海通国际研究有限公司，海通证券印度私人有限公司，海通国际株式会社和海通国际证券集团其他各成员单位的证券 研究团队所组成的全球品牌，海通国际证券集团各成员分别在其许可的司法管辖区内从事证券活动。关于海通国际的分析师证明，重要披露声明和免责声明，请 参阅附录。(Please see appendix for English translation of the disclaimer) SMR实操图 Equity – Asia Research 海通国际全球核裂变与SMR发展趋势与新机遇 杨斌 Bin Yang, bin.yang@htisec ...

Group 1 - The core viewpoint of the article emphasizes that the success of cultural and sports IPs like the "Open June" art exhibition and the "Su Super" football league is driven by innovation, public participation, and effective use of social media for viral marketing [1][2][3] - The "Open June" exhibition has seen a significant increase in popularity, with daily appointment slots of 30,000 being fully booked, indicating strong public interest and engagement [1][2] - The "Su Super" football league has expanded its sponsorship from 6 to 19 companies, showcasing its growing commercial appeal and the ability to attract external tourism, with a reported 191% week-on-week increase in tourism orders in Changzhou during the event [2] Group 2 - The article highlights the importance of local cultural identity and innovation in creating successful IPs, suggesting that regions should leverage their unique cultural resources and audience needs rather than simply replicating successful models from other areas [2] - The ongoing innovation in the "Open June" exhibition, which has evolved over 20 years, is cited as a key factor in maintaining its relevance and appeal, as it continuously adapts to contemporary trends and public interests [1][2] - The article warns against the mechanical imitation of successful events, stressing that each region's cultural foundation and audience demographics must be considered to avoid failure [2]

以下文章来源于投资界 ，作者王露 投资界 . 清科创业旗下创业与投资资讯平台 比尔·盖茨带队，干出一个核电独 角兽 将时间拨回到2006年前后，卸任微软CEO的比尔·盖茨意外读到一篇新型核能的论文，随即认定—— 核电，或许就是他下一个愿赌服输的理想。 本文来自微信公众号： 投资界 （ID：pedaily2012） ，作者：王露，头图来自：视觉中国 这一幕极具风向标意味。 投资界获悉，核电公司泰拉能源 （TerraPower） 宣布完成6.5亿美元 （约合人民币47亿元） 融资。 令人意外的是，当中出现黄仁勋的身影——英伟达作为新投资方入局，首次涉足核电领域。 泰拉能源，人们可能有些陌生。这是比尔·盖茨离开微软后的核电创业项目，致力于新一代核反应堆 研发。一路走来，融资超过20亿美元，背后挤满一众VC/PE。曾有投资人直言"不考虑如何盈利"，因 为一旦成功至少千倍回报。 AI的尽头是能源。于是我们可以看到，过去三年国内一级市场也掀起了一场核电投资热潮，涌现了 一批知名核聚变创业项目。也许人类终极能源之梦，正在照进现实。 "如果让我对未来50年许一个愿望，我肯定会选择能源。"比尔·盖茨称能让能源价格减半，并且实现 ...

投向核电。 作者 I 王露 报道 I 投资界PEdaily 这一幕极具风向标意味。 投资界获悉，核电公司泰拉能源（Te rr aPowe r）宣布完成6. 5亿美元（约合人民币4 7亿 元）融资。令人意外的是，当中出现黄仁勋的身影——英伟达作为新投资方入局，首次涉 足核电领域。 泰拉能源，人们可能有些陌生。这是比尔·盖茨离开微软后的核电创业项目，致力于新一 代核反应堆研发。一路走来，融资超过20亿美元，背后挤满一众VC/PE。曾有投资人直 言"不考虑如何盈利"，因为一旦成功至少千倍回报。 这里简单解释下核裂变和核聚变。目前成熟商用的核电站均采用核裂变进行发电，是以中 子轰击重原子核后分裂释放能量，核反应堆历经了四次迭代。 而核聚变的原理正好相反，两个原子核结合成一个较重的原子核，并释放能量。因与太阳 燃烧机制相同，可控核聚变装置常被称为"人造太阳"，不过仍处于实验阶段。 泰拉能源研发的行波反应堆，仍属于核裂变，只是不再依赖精加工的浓缩铀原料，而是利 用贫化铀、天然铀等核废料实现反应，进而循环利用使整组反应堆连续运行4 0年以上。 根据泰拉能源估算，可将浓缩铀的使用效率提高约30倍，核废料为原来五分之一。不仅 ...

曾经火爆全网的小游戏"羊了个羊"有了新消息，其创始人张佳旭持有的股权被冻结。 国家企业信用公示系统显示，近期，"羊了个羊"游戏关联公司北京简游科技有限公司（以下 简称"简游科技"）新增1条股权冻结信息， 被执行人为张佳旭，冻结股权数额100万人民币， 冻结期限为3年 ，执行法院为福建省厦门市中级人民法院。 此外， 张佳旭所持有的天津简乐企业管理咨询合伙企业（有限合伙）75万人民币股权也被冻 结 。 | 股东信息の ● | | 晶 股权结构 | | | | | | --- | --- | --- | --- | --- | --- | --- | | | | VIP WP | | | | | | 股东信息3 | | 历史股东信息2 股权变更历程7 2 | | | | | | 序号 | | 股东名称 | 持股比例÷ | | 认缴出资额(万元) * 认缴出资日期 : 实缴出资额(万元) * | | | 张 | | 张佳旭 【34 | | 100 | | | | 1 | | 受益所有人 实际控制人 | 76.0001% (9 | | 2041-01-31 | 100 | | | | 控股股东 | | | | | | ...

Group 1 - WeChat is aiming to establish itself as a new e-commerce leader following major platforms like JD, Pinduoduo, Taobao, and Douyin by enhancing its social commerce capabilities [1][3] - The newly introduced "Group Buy" feature allows users to initiate group purchasing activities, inviting friends to enjoy discounts, and share links for further participation [1][2] - The "Group Buy" feature is prominently displayed on merchants' WeChat store homepages and is designed to be easily configured in the merchant backend [2] Group 2 - Social裂变 (social裂变) is a marketing strategy that leverages social networks for viral growth, which has been proven effective in various internet applications, including e-commerce [4][6] - The effectiveness of social裂变 lies in its ability to generate low-cost or zero-cost traffic through user-driven sharing, contrasting with traditional marketing methods that often incur high advertising costs [6] - While WeChat has a significant user base of 1.4 billion monthly active users, it faces challenges in effectively implementing social裂变 strategies for its e-commerce initiatives [6][8] Group 3 - The success of social裂变 depends on creating attractive incentives and easy sharing mechanisms, but there is a risk of user fatigue from excessive sharing [8] - The introduction of the group buying feature suggests that WeChat is adopting a profit-driven approach similar to Pinduoduo, which initially attracted users through discounts and group buying incentives [8] - Balancing social interactions with e-commerce activities is crucial for WeChat to mitigate potential negative impacts on user relationships and ensure sustainable growth [8][10]

Core Insights - The rise of the "New Consumption F4" (Pop Mart, Nayuki, Perfect Diary, Helen's) is driven by a combination of generational shifts, capital narratives, and consumption transformations, rather than just performance metrics [1] Group 1: Generational Consumption Revolution - The essence of the "F4" rise is the takeover of consumption power by Generation Z, focusing on emotional needs rather than just product functionality [2] - Pop Mart has turned blind boxes into "spiritual lottery," appealing to the loneliness economy with annual sales of millions [2] - Nayuki's tea shops have become new social hubs for urban youth, replacing Starbucks in some areas [2] - Over 60% of revenue from these brands comes from users under 30, with private domain repurchase rates exceeding the industry average by 20% [2] Group 2: Traffic Creation Movement - The "F4" brands have shifted from traditional advertising to a self-circulating system of content, traffic, and conversion [3] - Perfect Diary utilized social media strategies to achieve over 100 million GMV in just two years [3] - Nayuki's viral marketing through popular IPs has led to significant foot traffic in stores [3] - The traffic creation efficiency of "F4" is 3-5 times that of traditional brands, with customer lifetime value (LTV) 40% higher than the industry average [3] Group 3: Capital Narrative Reconstruction - The capital market's valuation logic has shifted from profit worship to GMV mythology, with a focus on sales revenue rather than profits [4] - Nayuki was valued at 20 billion despite a 200 million loss at IPO, highlighting the market's focus on expansion potential [4] - Perfect Diary's parent company is valued at 10 billion based on its 130 million member data, indicating future monetization potential [4] - The average oversubscription for "F4" IPOs is over four times, with institutional investors making up 70% of the funding [4] Group 4: Underlying Challenges and Reflections - The "F4" faces significant challenges, including rising marketing costs and supply chain vulnerabilities [5] - Perfect Diary's marketing expenses have exceeded 60% for five consecutive years, leading to a revenue without profit dilemma [5] - Nayuki's profit margins have been pressured by fluctuating raw material costs [5] - The aging of Pop Mart's IPs has resulted in increased inventory turnover days, indicating consumer fatigue [5] Group 5: Transition from "Internet Celebrity" to Sustainable Growth - The success of the "F4" reflects a phase in China's consumption upgrade, emphasizing the importance of understanding the emotional needs of younger consumers [6] - The challenge remains for these brands to evolve from "hit-making machines" to "value-driven brands" [6] - Building a robust product capability, supply chain, and user engagement is essential to avoid becoming a casualty of capital market fluctuations [6]

□张万林 "诗到语言为止。"这是当代诗人韩东提出的一个理论，强调诗歌创作中语言的重要性。当下，对 诗歌语言专注的诗人大有人在，如臧棣的陌生化处理，马嘶的瘦身主义等，龚学敏是他们中最为 显著的前行者。 要挣脱原有的羁绊，与新传统诗歌作别，勇气是一个方面，惯性才是主因。在与惯性的争斗中， 非惯性要占据上风，须有猛药下，才能治重疴。龚学敏找到了嫁接术，他敢于在不同物象间，搞 诗歌嫁接，让没有关联的两个陌生物象，在他的诗艺调节下，被有机嫁接到位，生出了新的诗歌 枝丫。 "隐士把自己磨成雪片状的/刀刃//与闹市厮杀"（《隐士》），他让诗歌语言在天空里自由飞翔， 让彼此陌生的面孔有了新鲜的对话。苹果与梨树嫁接，得到一个有着两种香味的新物种，我们不 妨把这个新物种叫苹果梨。 自诗集《九寨蓝》出版后，龚学敏的诗歌转向特别明显，速度也特别快，都来不及给他的新诗歌 命名，他又向新方向进发了。他有时是不是忘记了自己是诗人，不是生物学家。他大胆到无节制 的地步，竟然不顾及物象间有无必然的特性与关联，只要自己喜好，就把它们拉到一起。《纸 葵》就是在这样的情景下嫁接出来的，很多诗人惊呼，这个诗集很烧脑。阅读者赶不上写作者的 信马由缰，诗 ...