Core Insights - The report from Tubaotu indicates a significant shift in the home renovation market, with a notable increase in demand for budget-friendly and quality-focused services, reflecting changing consumer behavior and preferences [1][12]. Group 1: Budget Trends - There is a marked decrease in the renovation budget among users, with the largest budget range of 50,000 to 120,000 yuan dropping from 70.38% to 61.3%, indicating a reduction of about 10% in this demographic [3]. - Conversely, the proportion of users with a budget below 50,000 yuan has increased by nearly 50%, rising from 11.73% to 16.48%, suggesting a significant influx of users opting for lower-budget renovations [3]. - The demand for minor renovations and micro-renovations has surged, with a 27% increase in demand for minor renovation projects and a 29% increase for micro-renovation projects compared to the second half of 2024 [8]. Group 2: Design Preferences - The "modern minimalist" style dominates the renovation preferences, accounting for 66.89% of user choices, while "Japanese wood" style is gaining popularity [5]. - Other styles such as light luxury, new Chinese, Nordic minimalist, and American retro continue to maintain high popularity among consumers [5]. Group 3: Professional Services - The penetration rate of fund escrow services on the Tubaotu platform has reached 99%, indicating a strong consumer preference for financial security in renovations [10][12]. - The demand for paid quality inspection services has increased by 120%, reflecting a growing emphasis on quality assurance among users [12]. - Tubaotu's fund escrow service has been crucial in protecting users' financial interests, having saved users from significant losses in cases of contractor defaults [14]. Group 4: Consumer Behavior - Users are becoming more rational in their renovation decisions, with a decrease in those making quick decisions within a month, down by 7%, while more users are extending their decision-making period to 30-90 days [16]. - Over 70% of users prefer to use platforms for research and comparison, utilizing social media and professional platforms to learn about renovation options and companies [20]. - The gender dynamics in decision-making are shifting, with male decision-makers increasing from 57.45% in 2024 to 59.5% in 2025, indicating a trend where men are more involved in basic renovation decisions [20].