Core Viewpoint - The recent financial report of Chen'an Technology (300523) shows a significant increase in revenue and a reduction in net loss, indicating an improvement in the company's profitability metrics despite ongoing challenges [1]. Financial Performance - As of the reporting period, the total revenue reached 558 million yuan, a year-on-year increase of 27.99% [1]. - The net profit attributable to the parent company was -73.62 million yuan, showing a year-on-year improvement of 37.24% [1]. - In Q2, total revenue was 357 million yuan, up 16.34% year-on-year, while the net profit attributable to the parent company was -39.72 million yuan, an increase of 33.28% year-on-year [1]. - The gross margin increased by 6.67% to 38.9%, and the net margin improved by 59.54% to -11.07% [1]. - Total sales, management, and financial expenses amounted to 208 million yuan, accounting for 37.38% of revenue, a decrease of 24.23% year-on-year [1]. - The earnings per share were -0.32 yuan, reflecting a year-on-year increase of 36.0% [1]. Business Model and Market Position - The company's business model relies heavily on marketing-driven strategies, which necessitates a thorough examination of the underlying factors driving this approach [2]. - Historical data indicates that the company's median Return on Invested Capital (ROIC) since its listing is 13.31%, with a notably poor ROIC of -13.14% in 2024 [2]. - The company has experienced two years of losses since its listing, suggesting a fragile business model [2]. Operational Developments - In 2024, the company signed contracts worth nearly 40% more than the previous year, driven by opportunities in national policies related to urban safety, emergency management, and infrastructure projects [3]. - The company has expanded its market presence in urban safety and emergency management, successfully winning significant projects, including a central enterprise emergency rescue platform [3]. - The AIoT public safety service platform has become one of the largest online monitoring platforms in China, indicating strong consumer engagement [3]. - The company has also made strides in international markets, achieving breakthroughs in the Middle East and expanding services in regions such as Singapore and Africa [3].