Core Viewpoint - The article highlights the innovative anti-fraud measures implemented in Zhuji, Zhejiang, particularly through the "Xishi Anti-Fraud" initiative, which has significantly reduced telecom fraud cases in the area by integrating local cultural elements into anti-fraud campaigns [1][2][3]. Group 1: Anti-Fraud Initiatives - The "Xishi Anti-Fraud" IP has been launched, combining local historical culture with anti-fraud promotion, leading to a 40% year-on-year decrease in telecom fraud cases in the Wanfeng business district since its introduction in February [2]. - Various anti-fraud elements featuring the Xishi image are prominently displayed in shopping centers, including on walls, tea cup sleeves, and takeaway bags, enhancing public awareness [2]. - A dialect rap anti-fraud music video has gained popularity online, showcasing the efforts of an elderly anti-fraud team that creatively combines music with fraud prevention knowledge [2][3]. Group 2: Community Engagement - The Zhuji police have collaborated with community members to form a diverse anti-fraud promotional team, including local leaders and social media influencers, to extend the reach of anti-fraud messaging [3]. - Initiatives such as the "Anti-Fraud Bus" and "Safe Teachers" program have been introduced to spread anti-fraud education across urban and rural areas, ensuring comprehensive coverage [3]. - The local government emphasizes that effective anti-fraud promotion is essential for protecting citizens' finances, advocating for a community-driven approach to enhance public participation in fraud prevention [3].