Core Insights - The 2025 China Apple Production and Sales Summit and Jingning Apple Investment Promotion Conference aims to enhance the brand recognition and influence of Pingliang Jingning apples, modernize the industry chain, and strengthen the local apple industry [1][2] - The Pingliang government released a long-term planning document for the Jingning apple industry from 2025 to 2035, and significant investment agreements were signed during the event [1][2] Industry Overview - Pingliang City has established itself as a model for modern boutique agriculture in the western region, focusing on strengthening the apple industry through various initiatives [2] - The total apple planting area in Pingliang is 1.51 million acres, with a production volume of 2.54 million tons and a total industry chain output value of 26 billion yuan [2] Brand Development - Jingning apples have received multiple national recognitions, including being a famous Chinese trademark and a protected geographical indication product, contributing to a brand value of 18.1 billion yuan [2] - The region's apples have consistently led the national market in purchase prices for 19 consecutive years, establishing Jingning apples as a representative of "sweet" agricultural products [2] Event Highlights - The summit featured various activities, including exhibitions, competitions, and promotional events, with a total of 273 exhibition booths from different regions and enterprises [2]