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乐享盛惠 购在平凉 全域联动点燃消费热潮
Xin Lang Cai Jing· 2026-02-13 10:06
Core Viewpoint - The city of Pingliang is launching a comprehensive consumption promotion plan themed "Enjoy Great Discounts, Shop in Pingliang" for 2026, aiming for a retail sales growth of over 7% in social consumer goods through various activities and initiatives [1][3]. Group 1: Consumption Promotion Strategy - The plan includes four major consumption seasons throughout the year, with the current "Welcoming Spring with Fortune" season featuring nine key activities and a provincial fund of 1 million yuan allocated for promotional events [3][4]. - Initiatives include trade-in programs for large consumer goods, distribution of consumer vouchers to union members, and promotions for local agricultural products, creating a collaborative environment between government, businesses, and consumers [3][4]. Group 2: Online and Offline Integration - The promotion activities encompass both online and offline platforms, with e-commerce giants like Alibaba, JD.com, and Douyin establishing special sections for Pingliang's New Year goods, offering various discounts and promotions [4][5]. - Local platforms such as Meituan and Ele.me are hosting online New Year festivals, ensuring continuous service during the Spring Festival, while supermarkets and markets are organizing special sales events [4][5]. Group 3: Community Engagement and Cultural Integration - The "National Trend Celebrating the New Year" event in the Chongtong District combines cultural and commercial activities, featuring traditional performances and local products, enhancing community engagement [4][6]. - The event includes over 200 types of local agricultural products and various cultural activities, creating a festive atmosphere that encourages consumer participation [4][6]. Group 4: Business Participation and Safety Measures - Local businesses are actively participating in the promotion, offering discounts and engaging in collaborative marketing efforts to enhance brand visibility and consumer interest [7]. - The city emphasizes safety measures, requiring event organizers to implement safety plans and ensure product quality, while also improving payment services for consumers [7]. Group 5: Future Outlook - The city plans to continue executing the consumption promotion strategy throughout the year, aiming to enrich consumer experiences and stimulate economic growth [7].
凝聚发展共识 共绘奋进蓝图
Zhong Guo Fa Zhan Wang· 2026-01-29 09:15
Group 1: Agricultural Development - The government work report emphasizes the integration of poverty alleviation and rural revitalization, boosting confidence in developing specialty agriculture [2] - Significant improvements in infrastructure and a shift from scattered production to a full-chain layout in agriculture during the 14th Five-Year Plan [2] - Recommendations include establishing a provincial agricultural risk mutual fund and enhancing East-West industrial collaboration to develop high-value products [2] Group 2: Private Economy - The report highlights the implementation of the Private Economy Promotion Law, which energizes private entrepreneurs [3] - There is a call for optimizing the business environment and removing hidden barriers to market entry for private enterprises [3] - Emphasis on the importance of policy implementation and establishing effective assessment mechanisms to ensure policies take root [3] Group 3: Cultural and Tourism Integration - In 2025, Gansu province saw 5.02 billion tourists and 403.6 billion yuan in tourism spending, with significant year-on-year growth [4] - The need for cross-regional tourism routes and a unified brand to showcase Gansu's diverse attractions is highlighted [4] - Suggestions include promoting Gansu as a summer retreat to attract tourists from hotter regions [4] Group 4: Technological Empowerment - Focus on enhancing agricultural technology, particularly in potato breeding, to achieve significant upgrades [5] - Addressing the challenge of converting agricultural technology achievements into practical applications is crucial [5] - Successful examples of technology application in traditional medicine cultivation demonstrate the potential for increased farmer income [5] Group 5: Social Governance - A call for a collaborative governance model involving government, enterprises, and social organizations to enhance social governance [6] - Emphasis on the role of specialized social organizations in industry upgrades and skills training [6] - Initiatives to promote digital skills training and the digital transformation of traditional industries are proposed [6] Group 6: Consensus Building - The collective suggestions from representatives reflect a strong consensus on Gansu's high-quality development [6] - The government work report outlines strategic actions and directions for various sectors [6] - Optimism for Gansu's development in the 15th Five-Year Plan, focusing on leveraging past advantages and addressing shortcomings [6]
一果兴县 一业赋能 静宁走出多元发展路
Xin Lang Cai Jing· 2026-01-27 03:21
Core Viewpoint - Jingning is transforming from a traditional agricultural county to a diversified industrial hub, leveraging its strong agricultural foundation, particularly in apple production, to develop a thriving automotive parts industry [3][4][5]. Group 1: Industrial Development - Jingning Times Technology Co., Ltd. has invested 220 million yuan and is already operating at full capacity, producing automotive seat covers for major manufacturers like Geely [3]. - The automotive parts industry in Jingning has rapidly developed, supported by the local apple industry, which has established a population, brand, and governance foundation [4]. - The local automotive parts enterprises have generated an annual output value exceeding 120 million yuan, aiming to become a central hub for automotive parts in the southeastern region of Gansu [5]. Group 2: Workforce and Employment - Over 80% of the workforce in Jingning's automotive parts industry consists of local labor, many of whom are former apple farmers, enhancing their income during off-seasons [4][6]. - The local government has organized training programs for new employees to quickly equip them with necessary skills, addressing labor retention challenges [6][7]. - The automotive parts industry has created over 1,200 job opportunities, with plans to add an additional 500-700 jobs as production expands [7]. Group 3: Economic Transformation - The integration of agricultural digitalization and industrial automation is driving Jingning's economic transformation, with the apple industry providing valuable data management experience to the automotive sector [8]. - By 2025, the industrial added value in Jingning is projected to grow by 15.3%, while the apple industry's output value is expected to exceed 7.8 billion yuan, marking a significant shift from a single agricultural economy to a diversified industrial one [8].
(走进中国乡村)黄土高原苹果“闯世界”
Zhong Guo Xin Wen Wang· 2026-01-01 09:48
Core Viewpoint - The apple industry in Gansu Province, particularly in Jingning County, is experiencing significant growth and international expansion, driven by high-quality production and advanced agricultural practices [1][4]. Group 1: Production and Quality - Gansu is the third-largest apple-producing region in China, with Jingning County being a key area due to its favorable climate and soil conditions, which contribute to the apples' exceptional quality [1][4]. - The local apple variety is characterized by vibrant color, moderate sweetness, and crisp texture, making it highly desirable in both domestic and international markets [1]. Group 2: Economic Impact - Farmers in Jingning County, such as Zhao Mancang, report substantial earnings from apple cultivation, with one farmer generating approximately 180,000 RMB (around 27,000 USD) from 37,000 pounds of apples [3]. - The transformation of apple farming from traditional methods to a more knowledge-based industry has significantly improved the livelihoods of local farmers and the overall economy of the village [3][4]. Group 3: Technological Advancements - The introduction of automated sorting technology at the Gansu Demai Geographical Modern Agriculture Group's logistics center has enhanced operational efficiency, with daily processing capabilities reaching up to 150,000 pounds during peak seasons [6]. - The use of advanced sorting systems allows for thorough quality checks, ensuring that only the best apples reach consumers [6]. Group 4: Market Expansion - Jingning apples are now exported to various countries, including Southeast Asia, Australia, Russia, and the United States, with a reported export volume of 26,600 tons and revenue of 255 million RMB (approximately 38 million USD) in 2024 [6]. - The local industry is also diversifying by developing related products such as juice, vinegar, and cosmetics, which are gaining popularity among modern consumers [6]. Group 5: Export Performance - In the first eleven months of 2025, Gansu's fresh apple exports reached a value of 520 million RMB (approximately 78 million USD), with sales to 14 countries and regions [7]. - Concentrated apple juice exports were valued at 460 million RMB (around 69 million USD), covering 20 countries and regions, indicating a robust international demand for Gansu's apple products [7].
兰大“头雁”培育显成效 “甘味”特优农产品走进校园
Xin Lang Cai Jing· 2025-12-30 01:32
Core Insights - The event showcased the effectiveness of the "Head Goose" training program in promoting Gansu's specialty agricultural products, enhancing rural industry revitalization efforts [3][4] - The exhibition featured over 60 participating enterprises and showcased more than 100 types of Gansu agricultural products, attracting significant interest from students and local citizens [3] Group 1: Event Overview - The "Head Goose" special agricultural product marketing event took place from December 28 to 30 at Lanzhou University, aimed at promoting Gansu's rural industry [3] - The event included a vibrant exhibition at the university's alumni square, where various local products were displayed and sold [3] Group 2: Participant Engagement - Participants, including "Head Goose" trainees, actively engaged with attendees, explaining the advantages, nutritional value, and processing methods of their products [3] - The interactive experience allowed attendees to taste and learn about the unique qualities of Gansu's agricultural offerings [3] Group 3: Support and Objectives - The event was supported by the Gansu Provincial Department of Agriculture and Rural Affairs and was part of the 2025 rural industry revitalization initiative [4] - The Lanzhou University Economic College emphasized the importance of combining training outcomes with practical marketing to enhance brand operation and market expansion capabilities for the trainees [4]
五连冠!“甘味”位居中国区域农业形象品牌影响力榜首
Xin Lang Cai Jing· 2025-12-22 00:51
Group 1 - The "Ganwei" brand has been awarded the top position in the "2025 China Regional Agricultural Image Brand Influence Index TOP100," achieving a "five consecutive championships" status [1] - Five other brands, including "Jingning Apple," "Minqin Honey Melon," "Lanzhou Lily," "Qingyang Apple," and "Min County Angelica," have also made it to the top 100 list [1] - "Ganwei" is a provincial public brand meticulously developed by Gansu Province, encompassing a matrix system of 55 regional public brands and 750 enterprise trademarks [1] Group 2 - As of November this year, there are 100 authorized "Ganwei" stores nationwide [2] - In the first three quarters of 2025, the sales revenue of "Ganwei" agricultural products reached 29.2 billion yuan, marking a year-on-year growth of 28.76% [2] - Over 170 types of specialty agricultural products from Gansu are exported to more than 100 countries and regions, with export value achieving double-digit growth for two consecutive years [2]
中国银河证券帮扶静宁县苹果产业经验入选全球最佳减贫案例
Xin Lang Cai Jing· 2025-12-15 10:02
Core Viewpoint - China Galaxy Securities' initiative in poverty alleviation through the apple industry has been recognized as one of the "Best Poverty Alleviation Cases" globally, highlighting its effective and sustainable approach to regional development [1][4]. Group 1: Recognition and Achievements - China Galaxy Securities' project titled "Strengthening the Apple Industry to Drive Regional Development" was selected from 840 cases across 40 countries and regions, making it the only case from the securities industry to be honored [1][4]. - The company has received national recognition three times and provincial-level recognition 33 times for its poverty alleviation efforts [4][6]. Group 2: Financial Contributions and Impact - Since 2012, China Galaxy Securities has invested a total of 250 million yuan in aid and attracted an additional 450 million yuan in support for Jingning County [3][6]. - The company has facilitated the sale of over 200 million yuan worth of agricultural products, significantly contributing to the local economy and poverty alleviation [3][6]. Group 3: Focus on Apple Industry - The initiative emphasizes the revitalization of the apple industry in Jingning County, which has led to the region's apples being recognized as a national geographical indication product and a famous Chinese trademark [3][6]. - By 2025, the brand value of Jingning apples is projected to reach 18.086 billion yuan, ranking second among apple brands in China [3][6]. Group 4: Future Commitment - China Galaxy Securities is committed to continuing its targeted poverty alleviation efforts and enhancing its corporate social responsibility to support rural revitalization in Jingning County and other underdeveloped areas [4][6].
从“行路难”到“通八方” 甘肃着眼交通“大棋局”落子更精准
Ren Min Wang· 2025-12-10 08:04
Core Insights - Gansu province is focusing on enhancing its transportation infrastructure to drive economic development, with a significant investment of nearly 400 billion yuan in transportation fixed assets over five years [1] - The province aims to establish a comprehensive highway network that connects cities and counties, with a projected total road mileage exceeding 160,000 kilometers by the end of the year [1] - Gansu is strategically positioning itself as a key player in China's western opening-up strategy, with a total investment of approximately 688 billion yuan in three new highway corridors [2] Group 1: Transportation Infrastructure Development - Gansu has invested nearly 400 billion yuan in transportation infrastructure over five years, significantly improving road connectivity [1] - By the end of this year, the total road mileage in Gansu is expected to exceed 160,000 kilometers, with 8,600 kilometers of highways and first-class roads, an increase of 2,600 kilometers compared to the end of the 13th Five-Year Plan [1] - A total of 15 new counties have been connected to the highway network, bringing the total number of counties with highway access to 82 [1] Group 2: Strategic Planning and Future Projects - Gansu is not only addressing past deficiencies but is also proactively planning for future transportation needs, aligning with national strategies [2] - The province has initiated 28 projects with a total investment of 267.3 billion yuan, which are now fully underway [2] - By the end of the 14th Five-Year Plan, Gansu aims to complete a comprehensive highway network that facilitates connectivity between provincial capitals and counties [2] Group 3: Rural Development and Economic Growth - The "Four Good Rural Roads" initiative is enhancing rural infrastructure, promoting local products like apples and potatoes to reach broader markets [3] - The integration of e-commerce and delivery services in rural areas has created job opportunities, with 7,350 rural delivery positions established over five years [3] - Gansu's improved road infrastructure is contributing to the growth of tourism and local economies, as seen with popular scenic routes attracting visitors [3] Group 4: Service Quality Improvement - Gansu has made significant improvements in transportation service quality through reforms and project initiatives [4] - The establishment of a comprehensive transportation hub in Lanzhou and the introduction of smart road technologies are enhancing the travel experience [4] - The province has achieved 93% coverage of charging facilities in highway service areas and implemented solar projects in service zones [4]
致富果”的品牌升级之路——东西部协作助静宁苹果全产业链崛起
Huan Qiu Wang Zi Xun· 2025-11-18 09:35
Core Insights - The 2025 China Apple Production and Marketing Summit and Jingning Apple Investment Promotion Conference was successfully held, emphasizing the collaboration between eastern and western regions to empower rural revitalization [1][3] - Jingning apple brand value reached 18.1 billion yuan, with the purchase price leading the nation for 19 consecutive years, showcasing a strong market consensus on quality and price [3][4] - A total of 53 investment projects were signed, with a total investment of 7.19 billion yuan, reflecting the significant growth and brand upgrade of Jingning apples [3][4] Industry Development - The apple industry in Jingning has evolved from small-scale planting to a large industry, supported by local government and systematic upgrades from Tianjin [3][4] - The establishment of a complete and efficient apple industry chain, from seed breeding to deep processing, has been achieved through collaboration with Tianjin [4][6] - Technological advancements in seed breeding and smart agriculture have significantly improved apple quality and farmer income, with average income exceeding 8,000 yuan per farmer [10][11] Processing and Value Addition - Deep processing initiatives have led to the creation of various apple products, achieving a "zero waste" approach by utilizing all parts of the apple [7][9] - The packaging sector has also seen advancements, with high-end packaging solutions contributing to the overall value of the apple industry [9][10] Collaboration and Support - The collaboration between Tianjin and Jingning has transitioned from financial support to a model of sustainable development, enhancing local capabilities and market access [11][12] - The establishment of a joint research center and the introduction of innovative products have strengthened the competitive edge of Jingning apples in the market [11][12] Future Outlook - The long-term planning for the Jingning apple industry aims to establish it as a national high-quality demonstration area, with a focus on new varieties, technologies, and market expansion [12][14] - The ongoing collaboration between eastern and western regions is expected to continue, further enhancing the brand and market presence of Jingning apples [14]
“十五五”目标@奋斗者|大力提振消费,让美好生活触手可及
Xin Hua Wang· 2025-11-16 12:01
Group 1 - The recent "Double Eleven" shopping festival reflects a shift in consumer demand from necessities to interests, emphasizing value over price, and moving from bulk purchasing to on-demand buying [1] - The "14th Five-Year Plan" suggests a strong push to boost consumption, with specific measures to expand the supply of quality consumer goods and services, cultivate international consumption centers, and enhance inclusive policies directly benefiting consumers [3] - The potential market in China is significant, with over 1.4 billion people and an expected middle-income group exceeding 800 million in the next decade [3] Group 2 - The integration of supply and demand is expected to alleviate consumption bottlenecks, with policy benefits being effectively delivered to the public, promoting employment, increasing income, stabilizing expectations, and enhancing consumer capacity [7] - The recent events, such as the community market held in conjunction with a concert, indicate a growing trend of engaging local communities and attracting visitors, which can further stimulate consumption [8]