Core Insights - The tourism industry in Diqing Prefecture, Yunnan, is experiencing significant growth, with a trend of "off-season not off" and "peak season even busier" due to the diversification of cultural and tourism offerings and the opening of high-speed rail [1][8] Group 1: Tourism Growth - Diqing Prefecture, located at the intersection of Yunnan, Sichuan, and Tibet, is renowned for its famous tourist brands such as "Shangri-La," "Three Parallel Rivers," "Meili Snow Mountain," and "Tea Horse Road," attracting numerous visitors [1] - The opening of high-speed rail has made travel from Kunming to Shangri-La more convenient, contributing to increased tourist numbers, with over 15,000 visitors recorded at Songzanlin Scenic Area on October 3 [3][8] - From January to August this year, Diqing received a total of 22.89 million tourists, generating a total tourism expenditure of 21.52 billion yuan, representing year-on-year growth of 20.41% and 38.71%, respectively, the highest in Yunnan Province [8] Group 2: Visitor Experience - The variety of tourism products and experiences in Diqing has improved, enhancing visitor engagement and satisfaction, with a shift from "ticket economy" to "comprehensive consumption economy" [8] - During the National Day holiday, the average daily visitor count exceeded 200,000, indicating a strong demand for tourism in the region [8] - Local businesses, such as family-run restaurants, have seen a significant increase in customer volume, with some reporting three times their usual capacity during the holiday period [6]