Core Viewpoint - The article highlights the issue of video platforms extending advertisement durations beyond what is indicated, leading to consumer dissatisfaction and potential violations of consumer rights [11][27][39]. Group 1: Advertisement Duration Issues - The National Market Regulation Administration has responded to complaints about discrepancies between advertisement durations and their actual lengths on video platforms [7][11]. - Testing across major video apps like iQIYI, Mango TV, and Youku revealed significant instances of advertisement overrun, with some platforms exhibiting particularly severe issues [12][13]. - Various forms of advertisement overrun were identified, including initial ads not counting towards the countdown, forced continuation of ads after the countdown, and additional ads appearing post-countdown [16][20][24]. Group 2: Economic Implications - iQIYI reported an advertisement revenue of 1.27 billion yuan in Q2, while Mango TV's revenue for the first half of the year was 1.587 billion yuan, indicating the financial significance of advertisement durations for these platforms [24]. - The article suggests that the additional seconds gained from advertisement overruns can accumulate into substantial revenue when multiplied by millions of users and views [25]. Group 3: Consumer Rights and Trust - The misleading countdown practices by video platforms are seen as a violation of consumer rights, as they create a false expectation of advertisement duration [27][39]. - The platforms often use ambiguous language in their advertisements, implying that ads will end after the countdown, which can be interpreted as a deceptive practice [29][31]. - The article calls for video platforms to focus on improving content and service quality to regain consumer trust, rather than employing tactics that undermine it [40][41].