Core Viewpoint - The article emphasizes the importance of reading for professionals as a means to enhance knowledge, foster lifelong learning, and adapt to the evolving workplace environment [5][11][88]. Group 1: Reading Trends Among Professionals - The average annual reading volume for professionals is reported at 17.09 books for 2025, showing a decline of 7.4% compared to 2024's average of 18.46 books [15][14]. - The reading behavior of the Z generation (ages 25-29) is shifting towards short video knowledge payments and podcasts, indicating a generational transition in reading habits [19][84]. - The most preferred reading formats among professionals are physical books (77.90%) and e-books (67.52%) [20]. Group 2: Reading Preferences and Motivations - The top three reading purposes for professionals are solving life dilemmas (59.76%), enjoying knowledge and intellectual challenges (59.63%), and professional development (58.17%) [43][44]. - The preferred genres for reading include business management (34.23%), cultural literature (33.20%), and classic literature (29.88%) [21][22]. - Professionals are increasingly using social media to share book reviews, with 73% of the Z generation inclined to share their reading experiences [78]. Group 3: Reading Challenges and Solutions - Professionals face challenges such as distractions (42.53%), lack of time (29.88%), and difficulty in selecting books (28.84%) [70][72]. - There is a growing demand for platforms that provide personalized reading services, including access to new books and reading methods [73]. Group 4: Knowledge Consumption and Payment Trends - Approximately 38.58% of professionals have developed a habit of knowledge payment, indicating a shift towards viewing knowledge as a daily necessity [60][61]. - The use of e-commerce platforms for book purchases is prevalent, with major platforms like JD.com and Dangdang leading the market [54][52]. Group 5: Future of Reading in the Age of AI - A significant 61.83% of professionals do not intend to change their reading habits due to AI, reflecting a strong sense of cognitive sovereignty [77]. - The article suggests that the future of reading will involve integrating AI tools to enhance human capabilities rather than replacing them [88].