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《2025职场人阅读报告》
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做算法的猎物还是成为知识时代的造物主 | 2025年职场人阅读报告
重阳投资· 2025-04-24 06:57
世界读书日 WORLD BOOK & COPYRIGHT DAY 作为社会的中坚力量,职场人镶嵌于时代发展的引擎之上,是永恒的生产力与创造力。 职场人的 阅读与思考,凝聚为个体与集体进步的蓝图。 身为职场人, 一年要读多少本书才能达标? 作为企业家, 书本中藏有哪些新商业赛道? DeepSeek时代, 如何找准自己的阅读风向标? 信息洪流注定影响决策,当我们需要知识与智慧时,至少还有书籍——它们最值得信赖。 也总有一些职场人选择 通过阅读,捍卫思考的主权,持续优化自己的认知,积小胜为大胜,让自 己有所作为。 在第30届4·23[世界读书日]到来之际,以中国出版传媒商报为行业指导,由知名 出版品牌湛庐文化倡导并联合国内数十家伙伴平台,共同发起了[第7届全国职 场人阅读调查]。 通过10000+份调查问卷的分析,我们特此发布 《2025职场人阅读报告》 。 从 阅读视角,深入了解职场人的知识现状与精神需求,探究终身学习的可能。 " 阅读报告 在第30届4·23[世界读书日]到来之际,由知名 出版品牌湛庐文化倡议,中国出版传媒商报为 行业指导,联合新华网、36氪、钛空时间、腾讯 研究院、苇草智酷、新智派、微信读书、 ...
做算法的猎物还是成为知识时代的造物主 | 2025年职场人阅读报告
重阳投资· 2025-04-24 06:57
Core Viewpoint - The article emphasizes the importance of reading for professionals as a means to enhance knowledge, foster lifelong learning, and adapt to the evolving workplace environment [5][11][88]. Group 1: Reading Trends Among Professionals - The average annual reading volume for professionals is reported at 17.09 books for 2025, showing a decline of 7.4% compared to 2024's average of 18.46 books [15][14]. - The reading behavior of the Z generation (ages 25-29) is shifting towards short video knowledge payments and podcasts, indicating a generational transition in reading habits [19][84]. - The most preferred reading formats among professionals are physical books (77.90%) and e-books (67.52%) [20]. Group 2: Reading Preferences and Motivations - The top three reading purposes for professionals are solving life dilemmas (59.76%), enjoying knowledge and intellectual challenges (59.63%), and professional development (58.17%) [43][44]. - The preferred genres for reading include business management (34.23%), cultural literature (33.20%), and classic literature (29.88%) [21][22]. - Professionals are increasingly using social media to share book reviews, with 73% of the Z generation inclined to share their reading experiences [78]. Group 3: Reading Challenges and Solutions - Professionals face challenges such as distractions (42.53%), lack of time (29.88%), and difficulty in selecting books (28.84%) [70][72]. - There is a growing demand for platforms that provide personalized reading services, including access to new books and reading methods [73]. Group 4: Knowledge Consumption and Payment Trends - Approximately 38.58% of professionals have developed a habit of knowledge payment, indicating a shift towards viewing knowledge as a daily necessity [60][61]. - The use of e-commerce platforms for book purchases is prevalent, with major platforms like JD.com and Dangdang leading the market [54][52]. Group 5: Future of Reading in the Age of AI - A significant 61.83% of professionals do not intend to change their reading habits due to AI, reflecting a strong sense of cognitive sovereignty [77]. - The article suggests that the future of reading will involve integrating AI tools to enhance human capabilities rather than replacing them [88].