证券投顾行业的强监管风暴仍在持续。 原标题：《严监管持续落锤！两家投顾同日领罚，董事长被追责》 近日，深圳证监局一日之内对两家证券投资咨询机构开出罚单，剑指误导性宣传、自媒体运营不规范等 乱象。深圳市启富证券投资顾问有限公司（下称"启富投资"）和策牛（深圳）科技发展有限公司（下 称"策牛科技"）双双被采取责令改正的监管措施。 值得注意的是，除了机构，监管直接追责到人，启富投资董事长鲁召辉因对相关问题负有直接责任，同 步被出具警示函。 深圳两投顾同日领罚，董事长被追责 2月14日，深圳证监局连发两张投顾机构罚单。 深圳证监局发布公告，直指启富投资存在五大违规问题： 一是业务"踩线"，未依法进行备案即开展上市公司收购、股权激励事项财务顾问相关业务。二是在营销 过程中存在误导性、夸大宣传，向客户承诺投资收益或未提示投资风险。三是部分未在中国证券业协会 注册登记为证券投资顾问的公司人员向客户提供投资建议。四是合规管理不到位。五是投资者适当性管 理不到位。 基于上述违规事实，深圳证监局依法对启富投资采取责令改正的监管措施，并要求公司在30日内提交全 面深入的整改报告。 与此同时，作为启富投资时任董事长兼总经理的鲁召辉， ...

Core Viewpoint - The regulatory scrutiny of the securities advisory industry continues, with multiple firms facing administrative actions for misleading marketing practices [1][6]. Group 1: Regulatory Actions - Heilongjiang Securities Regulatory Bureau issued a warning letter to Rongwei Securities, requiring a corrective report within three months due to misleading marketing practices [2][4]. - Two other advisory firms, Sichuan Dajue Securities and Chengdu Huiyang, were also ordered to rectify similar issues [1][6]. - A total of 24 advisory firms or their branches have been subjected to measures that suspend new client acquisitions as of June 30 this year [8]. Group 2: Specific Violations - Rongwei Securities was found to have misrepresented service capabilities, improperly managed live streaming accounts, and failed to report the departure of certain executives [2][5]. - Sichuan Dajue Securities was cited for inadequate compliance management, failure to fully inform clients, and misleading marketing [6][7]. - Chengdu Huiyang faced similar compliance issues, including lack of reasonable basis for investment advice and misleading marketing [6][7]. Group 3: Industry Context - The securities advisory industry has seen an increase in regulatory penalties amid heightened scrutiny [6][8]. - Misleading promotional practices often involve promises or guarantees of returns, driven by firms' desire to attract clients [8]. - Notable firms among the 24 that faced client acquisition suspensions include Jiangsu Bairuiying Securities Consulting and Beijing Tianxiang Wealth Management [8].