Core Insights - The digital music industry in China is transitioning towards a focus on "lyric and music copyright" following the wave of legitimate recording products [1] - A strategic cooperation agreement was signed between the China Music Copyright Association and Tencent Music Entertainment Group to address long-standing issues related to lyric and music authorization and distribution [1] Industry Overview - Over the past decade, the Chinese digital music market has seen a significant reduction in piracy, with the piracy rate dropping from 99% in 2012 to 4% in 2018, indicating a shift towards legitimate music consumption [1] - Despite improvements in the market, the rights of lyric and music creators remain inadequately protected compared to the visibility of singers and record companies [1] Strategic Cooperation - The cooperation aims to tackle the complexities of copyright authorization, rights confirmation, and distribution transparency, which are core pain points in the industry [1] - The China Music Copyright Association, as the only collective management organization for music copyright in mainland China, holds a vast amount of lyric and music copyright resources [1] - Tencent Music, as a leading digital music platform, possesses strong content distribution channels and technical capabilities, making this partnership strategically significant [1] Expected Outcomes - The collaboration is expected to enhance the legitimate use of online music works and promote a healthier, more prosperous music copyright ecosystem [2] - It aims to ensure that lyric and music authors receive their rightful copyright earnings in a more standardized manner [2] - The partnership may set a benchmark for the industry, encouraging other platforms to embrace legitimate practices and respect original works [2]