Core Insights - The report titled "2024 Chinese Digital Music White Paper" by Tencent Music Research Institute focuses on the overall landscape and trends of the Chinese digital music industry, showcasing industry dynamics and transformations through data insights, industry trends, cross-industry cases, and work reviews [1]. Group 1: Global and Chinese Market Data Insights - The global music market revenue is projected to grow from $70.7 billion in 2023 to $76.2 billion in 2024, with live performances remaining the largest revenue source at 46.1% [2][28]. - In China, recorded music revenue increased by 9.6% year-on-year, with online music paying users reaching 180 million, and Tencent Music's paying users rising to 121 million, reflecting a growing willingness to pay and improved service quality [2][34]. - The production of Chinese new songs surged to 1.351 million in 2024, driven by AI technology, while the number of long-tail songs (annual plays <1000) doubled, indicating intensified market competition and content diversification [2][45]. Group 2: Industry Core Trends - "County Narrative" has emerged as a focal point for creation, with local culture becoming a significant theme, as seen in works like "Factory" by Henan's rap artist, which resonates with societal issues [3]. - The "Silver Economy" is shifting from passive consumption to active participation, with the over-60 population exceeding 300 million, showcasing their potential in cultural consumption through events and user-generated content [4]. - The music festival market is experiencing intensified competition, with differentiation becoming crucial through unique artist lineups and cross-industry collaborations [5]. Group 3: Cross-Industry Cases - The game music for "Black Myth: Wukong" integrates diverse musical elements, showcasing the role of music in interactive storytelling and enhancing game promotion [6]. - Duolingo's music courses utilize gamification to lower barriers to learning instruments, achieving 3 million daily active users within six months [7]. - Innovative marketing strategies in live performances, such as the integration of nature and music festivals, demonstrate the potential of live music as a marketing medium [8]. Group 4: Annual Works and Industry Value Outlook - The white paper highlights the top ten artists, songs, and albums of the year, with notable performances from artists like Zhou Shen and Wang Sulong, indicating a balance between popularity and professionalism in music [9]. - The future challenges for the industry lie in embracing cross-industry thinking to break down barriers and adapt to technological changes while balancing content quality and commercial value [9].

生成式 AI：数字音乐产业兴起的核心驱动力 生成式人工智能正深度融入数字音乐全产业链，推动音乐创作向高效化、个性化和增值化迈进。 首先，深度学习和神经网络技术能够高效生成旋律、和声与节奏等音乐元素，为作品赋予鲜明风格。例 如，Amper Music 等 AI 音乐创作平台，可根据用户需求自动生成旋律、和声与节奏，并实时调整配器 与节拍，大幅提升创作效率与灵活性。 在信息技术浪潮奔涌的当下，人工智能以其颠覆性力量重塑着社会的方方面面，推动各行业迈向人机协 同、跨界融合与共享创新的全新阶段。曾经依赖物理载体的传统音乐，借助数字编码、压缩等技术华丽 转身，以数字化格式在互联网的广阔天地中自由翱翔，高效传播与分发的特性让数字音乐蓬勃兴起，成 为音乐产业的新兴形态。如今，在数字化与智能化的双重驱动下，人工智能技术已全面渗透数字音乐领 域，成为重构创作、传播与消费模式的核心引擎，推动产业生态的升级与转型。 其次，AI 音乐创作系统借助用户偏好和场景需求，生产定制化音乐，并结合虚拟现实（VR）、增强现 实（AR）等技术，打造沉浸式体验。这种跨技术融合，不仅拓展了音乐呈现形式，也丰富了听众的感 知维度，让作品更具互动性与代入 ...

Group 1 - The core viewpoint of the article is the strategic cooperation between the China Music Copyright Association and Tencent Music Entertainment Group, aimed at enhancing music copyright management and exploring new models for music industry value conversion [1] Group 2 - The cooperation will focus on consolidating and improving the music work authorization mechanism [1] - The partnership aims to jointly maintain the order of digital music copyright [1]