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小米彻底败诉,雷军天塌了!
商业洞察· 2025-11-26 09:22
Core Viewpoint - The article discusses the legal challenges faced by Xiaomi Auto, highlighting issues of compliance and consumer rights in the rapidly growing electric vehicle industry [4][25]. Group 1: Legal Cases Against Xiaomi Auto - Xiaomi Auto faced a landmark ruling in a case involving a consumer, Ms. Li, who was awarded double compensation of 10,000 yuan after the company unlawfully demanded full payment before vehicle delivery [5][15]. - The court identified three main faults by Xiaomi: unfair contract terms that shifted all risks to the consumer, violation of good faith principles, and unilateral breach of contract by demanding payment without vehicle production [14][15]. - Following this case, Xiaomi is also embroiled in another legal issue regarding false advertising related to the SU7Ultra model, where claims about a specific feature were found misleading [17][19]. Group 2: Implications for the Industry - The outcomes of these cases serve as a warning for the entire electric vehicle sector, emphasizing the need for compliance and consumer protection in business practices [28][26]. - The article suggests that the current pre-sale model used by many car manufacturers, which includes deposits and order locking, should not infringe on consumer rights [28]. - Xiaomi's challenges reflect a broader conflict between the fast-paced internet business model and the more stable, trust-based nature of the automotive industry, indicating that prioritizing speed over consumer trust can lead to significant issues [29][30].