Core Viewpoint - The article emphasizes the importance of ASEAN in China's neighborhood diplomacy and explores the potential of the Chinese character "聚" (gather) as a discourse model to promote the concept of a "China-ASEAN community with a shared future" through the analysis of promotional films from the China-ASEAN Expo [2][3][4]. Group 1: Importance of ASEAN in China's Diplomacy - ASEAN is prioritized in China's neighborhood diplomacy, reflecting a commitment to amity, sincerity, mutual benefit, and inclusiveness [4]. - The "China-ASEAN community with a shared future" is a significant experiment in China's broader neighborhood community strategy [4]. Group 2: Analysis of Promotional Films - The study analyzes the official promotional films from the 17th to 19th China-ASEAN Expos, focusing on their content structure and ideological characteristics [2][3]. - The films highlight the historical significance, economic achievements, and future prospects of the China-ASEAN Expo, showcasing its role as a practical platform for regional economic integration [4][10]. Group 3: Discourse Analysis and the Character "聚" - The character "聚" is linked to the concept of gathering and collective action, serving as a potential discourse model for expressing the "China-ASEAN community" idea [6][9]. - The character's etymology and usage in various contexts reflect its significance in promoting cooperation and shared goals among nations [7][8]. Group 4: Findings from the Promotional Films - The promotional films are structured into segments that illustrate the unique aspects of the Expo, including its historical context, economic data, and the gathering of political and business elites [12][15]. - Key statistics presented include a cumulative investment of over $310 billion and bilateral trade reaching $878.2 billion by 2021, underscoring the Expo's economic impact [12]. Group 5: Future Prospects and Vision - The films convey a vision for the future, emphasizing ongoing cooperation and the establishment of a closer "China-ASEAN community" through initiatives like the China-ASEAN Free Trade Area 3.0 [15][33]. - The closing messages of the films express aspirations for continued collaboration and prosperity, inviting participation in future endeavors [16][34].