调光玻璃平民化

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汽车调光玻璃专题:打造差异化卖点+解决防晒痛点,调光汽玻产业趋势加速
2025-06-16 15:20
Summary of Automotive Smart Glass Conference Call Industry Overview - The automotive smart glass industry is experiencing a shift from high-end models to mainstream vehicles, with multiple popular models expected to feature smart glass as a selling point by 2025, driven by breakthroughs in domestic smart film technology, particularly Haoyou New Material's PDLC black film technology [1][5][9] Key Points and Arguments - **Technology Paths**: There are four main technology paths for smart glass: Electrochromic (EC), Polymer Dispersed Liquid Crystal (PDLC), Liquid Crystal (LC), and Suspended Particle Device (SPD). EC and PDLC are the most widely used. EC offers low haze, low energy consumption, and good insulation but has slow response times and high costs. PDLC provides fast response and good privacy but has weaker insulation and higher haze [6][10] - **Market Penetration**: As of the end of 2024, the panoramic sunroof installation rate in China's passenger car market is 17.4%, indicating significant room for growth. Smart panoramic roofs can address sun protection and insulation issues, enhancing consumer experience and becoming a new selling point for car manufacturers [8][12] - **Market Size**: The current market for automotive smart films in China is approximately 2 billion yuan, with potential growth to 20 billion yuan. The long-term penetration rate for panoramic roofs is expected to reach 40%, with half of them featuring smart functions [12][13] - **Cost Dynamics**: The value of a panoramic sunroof with smart functions can reach 3,000 to 5,000 yuan, significantly higher than standard sunroof glass. The price of non-functional panoramic sunroof glass is around 1,500 yuan, while smart versions can range from 4,000 to 8,000 yuan [10][15] Additional Important Insights - **Industry Players**: Key players in the smart glass market include Haoyou New Material for PDLC, with other notable companies in EC and LC technologies. Haoyou's high domestic production rate and lower process requirements provide a cost advantage [11][14] - **Consumer Trends**: The trend of equipping smart glass is shifting from foreign joint ventures to more domestic brands, with models like the Zhiji L6 set to feature smart roofs as standard by 2025, priced around 200,000 yuan [2][9] - **Investment Recommendations**: Investors are advised to focus on Fuyao Glass, which offers competitive pricing for standard and smart sunroofs, and Haoyou New Material, which has the potential for large-scale production of its PDLC technology [15]