Core Viewpoint - The article highlights the importance of family values and hard work in the success of the Zhu family, contrasting the perception of wealth with the reality of their industrious background [4][16][58]. Group 1: Family Background and Values - The Zhu family has a rich history dating back to 1875, starting with Zhu Bingren's great-grandfather who opened a copper shop, emphasizing the importance of hard work and integrity in building their legacy [18][19][32]. - Zhu Bingren's father faced challenges during wartime, leading to a temporary closure of the family business, but Zhu Bingren revived it after the economic reforms, showcasing resilience and determination [21][22][23]. - The current generation, represented by Zhu Junmin, continues to uphold the family values by balancing craftsmanship with business acumen, successfully expanding the brand both online and offline [26][27][28]. Group 2: Education and Work Ethic - Zhu Yetian, the son of Zhu Junmin, is portrayed as a diligent student who, despite being labeled a "rich kid," demonstrates a strong work ethic and commitment to his studies, countering stereotypes about wealthy youth [9][40][44]. - The article emphasizes that true wealth is not just financial but also includes the values and work ethic passed down through generations, which shape the character and success of descendants [60][66]. - The Zhu family's story illustrates that a strong family culture of hard work and learning can lead to sustained success across generations, challenging the notion that wealth alone guarantees prosperity [34][58][67].