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岁末蓉城迎“贵”客!贵州品牌农产品成渝地区(成都)专场推介会盛大启幕
Nan Fang Nong Cun Bao· 2026-02-07 04:03
Core Viewpoint - The event "Guizhou Brand Agricultural Products Promotion in Chengdu" aims to enhance the integration of Guizhou's agricultural products into the Chengdu market, promoting trade and cultural exchange between the two regions [9][14][15]. Group 1: Event Overview - The promotion event took place on February 6 at the Jin Niu Wanda Plaza in Chengdu, featuring 25 Guizhou enterprises showcasing local products and launching the "Sichuan Guizhou Hot Pot Map" [9][10][21]. - Activities included culinary tastings and a "Flavor Duel" between chefs from both regions, highlighting the collaboration between Guizhou and Sichuan in the culinary space [11][85]. Group 2: Strategic Goals - The initiative aligns with the 2026 Central Document No. 1, which emphasizes the coordination of agricultural trade and production [13]. - The goal is to leverage both domestic and international markets to enhance brand value and market efficiency for Guizhou products [15][23]. Group 3: Agricultural Branding - Guizhou is focusing on a "Brand Strong Agriculture" strategy, aiming to create a brand matrix that includes regional public brands and enterprise brands [27][30]. - The province has developed a directory of 90 agricultural brands from nearly 200 regional public brands, enhancing the visibility and marketability of Guizhou's agricultural products [30][31]. Group 4: Market Potential - The event is seen as a strategic move to tap into the Chengdu market, which is characterized by strong consumer demand and a robust logistics network [36][37]. - The hot pot market is projected to reach 650 billion yuan by 2025, indicating significant growth potential for Guizhou products in this sector [78]. Group 5: Product Highlights - Featured products included Guizhou's unique agricultural offerings such as the Du Yun Mao Jian tea, Guizhou sturgeon, and Zunyi Chao Tian chili, showcasing the region's diverse agricultural capabilities [33][34][55]. - The promotion also emphasized the quality and uniqueness of Guizhou's agricultural products, aiming to enhance consumer awareness and appreciation [26][32]. Group 6: Collaborative Efforts - The event facilitated direct connections between Guizhou agricultural enterprises and Sichuan's hot pot industry, fostering collaboration and mutual benefits [42][46]. - Industry associations from both regions expressed strong support for integrating Guizhou's products into Sichuan's culinary landscape, enhancing the overall dining experience [62][64].