Core Insights - The 2025 (3rd) Huizhou Trade Fair and Foreign Trade Quality Products Procurement Conference commenced on November 14, focusing on promoting the integration of domestic and foreign trade and supporting the dual circulation of quality foreign trade products, attracting around 300 participating enterprises [1][3] Group 1: Event Overview - The event features a 20,000 square meter exhibition area showcasing over 3,000 quality products from Huizhou, including specialty foods, agricultural products, beverages, cultural and creative products, fashion footwear, and home appliances, highlighting the diverse development of Huizhou's industries [1] - The fair has been recognized as a key exhibition by the Guangdong Provincial Department of Commerce for three consecutive years, serving over 1,000 enterprises and facilitating transactions exceeding 100 million yuan [3] Group 2: Participation and Support - The event is supported by over 20 trade associations, including the Huizhou Agricultural Products Circulation Industry Association and the Huizhou Footwear Industry Association, showcasing a variety of high-quality products from different sectors [3][4] - Notable products include geographical indication products and well-known local brands, emphasizing Huizhou's reputation as a hub for quality manufacturing [4] Group 3: Regional Collaboration - The event features a special exhibition area for the Qiannan work team from Guizhou Province, promoting local products such as Yi Ren rice and Pu'an red tea, enhancing the "Qianguo Out of the Mountain" initiative [6] - Other regions like Tibet and Daqing also participated, showcasing unique agricultural products, thereby enriching the exhibition's offerings and fostering trade connections [6] Group 4: Activities and Engagement - A series of activities are planned during the fair, including the "Brand Huizhou - West Lake Forum" and targeted matching events for the footwear industry, aimed at enhancing brand development and facilitating business cooperation [6] - Interactive experiences such as drone football and cultural performances are designed to engage attendees, creating a vibrant atmosphere that combines trade discussions with cultural and recreational activities [6][7] Group 5: Future Goals - The organizing committee aims to continuously optimize services to ensure exhibitors gain benefits, buyers find surprises, and citizens enjoy the event, contributing to Huizhou's development as a more influential regional consumption center [7]

Core Insights - The Guizhou Agricultural Special Products Index Matrix was officially launched, marking the initial formation of an evaluation index system for the development of Guizhou's agricultural special products [1][2] - The index matrix consists of a "1+3+6" system, including one brand index, three price indices, and six industry development indices, covering ten key agricultural products from Guizhou [2][3] Group 1: Index Matrix Structure - The index matrix includes a brand index, three price indices, and six industry development indices, focusing on products such as Zunyi chili, Water City prickly pear, and others [2] - The index aims to provide a "digital bridge" connecting Guizhou's ecological production areas with broader markets, enhancing the market competitiveness of Guizhou's agricultural products [2][3] Group 2: Industry Development Insights - The development indices for Water City prickly pear and Luodian dragon fruit are projected to show significant growth in 2024, while the e-commerce performance of Xingren Job's tears is expected to be strong in 2025 [3] - The release of the Luodian dragon fruit index has provided a quantifiable standard for quality, enhancing consumer trust [4] Group 3: Practical Applications and Case Studies - The Water City prickly pear index showcases the comprehensive view of industry development, aiding in resource allocation for enterprises [4][5] - The price index for Xingren Job's tears helps monitor national market trends, enhancing the industry's influence [5] Group 4: Future Outlook - The focus will be on deepening data integration, expanding financial attributes, and promoting brand collaboration to empower Guizhou's agricultural special products [7] - The index is seen as a crucial tool for brand communication, potentially leading to the creation of new brands and enhancing the overall quality of Guizhou's agricultural products [7][8]

Core Insights - Guizhou's "Xingren Job's Tears" rice has achieved national recognition by ranking 14th in the "2024 China Geographical Indication Agricultural Products (Grain and Oil) Regional Public Brand Reputation TOP100" with a reputation score of 817.03 [5][3][4] Industry Overview - The cultivation history of Xingren Job's Tears rice dates back to the Qing Dynasty, noted for its high quality as recorded in historical texts [8][9] - This product is recognized as a medicinal and edible food, rich in amino acids, zinc, and flavonoids, offering health benefits such as enhancing immunity and promoting digestion [9][10] Brand Development - Xingren Job's Tears rice has received three certifications: geographical indication agricultural product, geographical indication protected product, and geographical indication trademark [10][11] - The region has established a standardized production base covering 37,000 acres for green food [11] Production and Economic Impact - The planting area for Xingren Job's Tears rice is stable at 250,000 acres, with an annual production of 75,000 tons [14] - The industry supports over 40,000 farming households across 17 towns, with more than 10,000 households benefiting from poverty alleviation [15] Market Performance - Core enterprises in the industry, including Guizhou Xingren Job's Tears Rice Industry Co., Ltd., have achieved annual sales of 3 billion yuan, with products exported to Japan, South Korea, Australia, and Hong Kong [16][17] - The global market share of Xingren Job's Tears rice exceeds 70%, establishing a significant presence in the international market [17] Future Prospects - The Ministry of Agriculture and Rural Affairs has approved the establishment of a national modern agricultural industrial park for Job's Tears rice in 2024, which will integrate numerous patents to enhance production standards and quality traceability [13][21][22] - The local government aims to leverage the industrial park to deepen brand positioning and extend the industrial chain, targeting the creation of a comprehensive global Job's Tears rice industry hub [23][25]

Core Viewpoint - The 2025 Guangdong-Guizhou Cooperation Agricultural Promotion and Consumption Matching Event successfully facilitated the sale of Huizhou lychees in Qianxinan, with intention contracts exceeding 5 million yuan, showcasing the deepening agricultural collaboration between Guangdong and Guizhou [11][13][66]. Group 1: Event Overview - The event attracted over 102,000 visitors and resulted in intention contracts worth more than 5 million yuan [13][19]. - The event was organized under the theme of "government platform, enterprise performance, and farmer benefits" [11][12]. - Local ethnic celebrations and performances were integrated to enhance consumer engagement and product sales [15][110]. Group 2: Agricultural Collaboration - The collaboration has led to the establishment of 78 enterprises on the "832" procurement platform, with 1,518 products listed [19][20]. - 14 enterprises received certification as "vegetable basket" bases in the Guangdong-Hong Kong-Macao Greater Bay Area, with 38 bases successfully applied for [20][21]. - The shift from "Qian goods out of the mountains" to "Huizhou lychees entering Qian" reflects the commitment to agricultural industry support [21][22]. Group 3: Product Promotion and Sales - Huizhou lychees were showcased with retail prices ranging from 10 to 15 yuan, quickly selling out due to high demand [39][41]. - The logistics involved a cold chain system ensuring freshness, with lychees reaching consumers within 48 hours of harvest [61][62]. - The event also featured local specialty agricultural products from Qianxinan, with total sales nearing 1 million yuan on the event day [79][82]. Group 4: Future Prospects - The introduction of lychee cultivation in Qianxinan's Ce Heng County is expected to yield significant production, with plans for large-scale market entry next year [84][90]. - The collaboration aims to enhance local agricultural technology and practices, promoting high-value fruit cultivation [100][108]. - The event coincided with local ethnic celebrations, fostering cultural exchange and community engagement [109][116].

Core Viewpoint - The event held in Guizhou aimed to connect agricultural production and sales, promoting the consumption of high-quality agricultural products from Huizhou, particularly lychees, in the Qiannan region [5][12][36]. Group 1: Event Overview - The "2025 Guangdong-Guizhou Cooperation to Assist Farmers and Promote Consumption" event was co-hosted by various local agricultural and business authorities, attracting over 102,000 visitors and resulting in sales intentions exceeding 5 million yuan [6][7][8]. - The event showcased not only Huizhou lychees but also other local products from Qiannan, facilitating mutual exchange and cooperation between the two regions [13][14][15]. Group 2: Agricultural Development - The event reflects a broader strategy to enhance agricultural quality and ensure that markets actively seek agricultural products, rather than the other way around [10][11]. - The introduction of Huizhou lychees to Qiannan is part of a larger initiative to integrate agricultural resources and promote regional specialties, thereby driving economic growth [15][32]. Group 3: Local Impact - The event highlighted the successful introduction of lychee cultivation in Guizhou, with local farmers experiencing increased income and job opportunities due to the development of this new agricultural sector [27][30]. - The collaboration between Huizhou and Qiannan is seen as a model for effective regional cooperation, aiming for long-term benefits and sustainable agricultural practices [31][37].

Core Viewpoint - The event on June 29 aims to promote consumption and facilitate agricultural product sales in Qianxinan, Guizhou, featuring Huizhou lychee and other local products [5][10][18]. Group 1: Event Details - The consumption promotion and product sales matching event will take place at Jueshan Square in Qianxinan's Xingyi City [5]. - The event will feature over ten enterprises collaborating to provide a variety of consumer choices, including Huizhou lychee, which was favored by Su Dongpo [6][9]. - The event is part of the 2025 Guangdong-Guizhou cooperation to assist farmers [4]. Group 2: Promotional Activities - The event will include promotional activities with discounts such as "spend 10 get 5 off" and "spend 30 get 5 off" [10][11]. - A total of 300 coupons for each discount type will be distributed on-site, with specific booths designated for each coupon type [14][15]. - Coupons will be available on a first-come, first-served basis, and participants can only claim one coupon during the event [16][17].

Group 1 - The event on June 29 in Qianxinan, Guizhou, marks the launch of the 2025 Guangdong-Guizhou cooperation to promote agricultural products, featuring a delegation from Huizhou showcasing lychee [3][29] - Huizhou is recognized as a key region for lychee cultivation in Guangdong, with an area of 396,000 acres, accounting for about 10% of the province's total lychee planting area [8][10] - The lychee varieties presented include Guiwei, Nuomici, and Feizixiao, with "Zhenlong Lychee" and "Luofushan Lychee" receiving national geographical indication certification [9][10] Group 2 - The event will also feature local specialties from Qianxinan, such as Yiren rice, red tea, and stone flower, allowing attendees to enjoy a variety of high-quality agricultural products [15][16] - The promotion includes tasting sessions for Huizhou lychee, where visitors can sample different varieties for free [46][50] - The event coincides with the "June 6" Buyei Festival, showcasing cultural performances and enhancing community engagement [57][60] Group 3 - Qianxinan is an important area for high-quality mountain agriculture in Guizhou, with favorable ecological conditions for crop growth [61] - The region has certified 29 geographical indication agricultural products and has a variety of organic and green food certifications [63] - The introduction of lychee cultivation in Ceheng County, with 10,000 pounds expected to bear fruit this year, aims to establish a local lychee market [70][72]