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资产管理规模(AUM)考核
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存款集中到期窗口开启 银行留客强化AUM考核
Core Insights - The high-interest deposits are set to mature starting from October 2025, with a significant amount of funds, estimated to be in the tens of trillions, facing a critical decision point in 2026 [1][2] - The current downward trend in deposit rates has led to a shift in investment strategies among different risk-averse customer segments, with over half expected to reinvest in deposits while others may explore wealth management products and capital markets [1][2] Group 1: Market Dynamics - The concentration of high-interest deposit maturities is expected to peak in the first quarter of 2026, aligning with traditional banking practices for attracting new business [1] - The estimated scale of maturing high-interest deposits this year is projected to reach tens of trillions, indicating a substantial liquidity event in the market [2] Group 2: Customer Behavior - There is a notable divergence in product selection among customer groups based on their risk tolerance, with 50%-60% of maturing deposits likely to be reinvested in deposit products [2][3] - Customers prioritizing safety over yield are likely to convert maturing fixed deposits into demand deposits before potentially reinvesting in fixed deposits again [2] Group 3: Industry Response - Banks are undergoing a systemic transformation in response to the pressures of deposit outflows, focusing on product innovation and marketing strategies to retain customers [3][4] - The shift in assessment metrics from solely deposit volume to a broader asset management perspective encourages banks to prioritize comprehensive customer asset management [4] - Financial institutions are developing deposit-replacement products that offer better returns than traditional deposits, catering to clients willing to accept slight fluctuations in net value [4]