Core Insights - Fundraising and investment management are essential for driving corporate growth and addressing funding shortages, while also optimizing capital structure and balancing risk and return [2][5] Fundraising Management - Fundraising management encompasses various methods such as debt financing through bank loans, equity financing from investors, and innovative financing models like commercial credit and leasing [2][6] - The choice of financing channels is crucial, with bank loans being common for their lower costs but higher credit requirements, while bond issuance suits larger firms with good credit [6] - Timing of fundraising is significant, as favorable macroeconomic conditions and market liquidity can lower costs, while companies should avoid over-financing to prevent resource wastage [8] Investment Management - Investment management involves evaluating projects through financial metrics like Net Present Value (NPV) and Internal Rate of Return (IRR) to assess profitability and recovery [10] - Portfolio optimization is necessary to balance risk and return, allowing companies to invest in both stable, lower-yield assets and high-growth, higher-risk opportunities [13] - Effective risk management is vital, requiring the establishment of warning mechanisms and monitoring key risk indicators to address market, operational, and policy risks [14] Synergy and Balance in Fundraising and Investment - Fundraising and investment activities should be coordinated to ensure that the scale, duration, and cost of funds meet investment needs, while investment returns impact repayment and refinancing capabilities [15] - Companies should strategically plan fundraising and investment activities to ensure efficient capital operation and sustainable development [15]