赛事+融合模式

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以东坡诗词为名备战“川超”,眉山文体旅“共振” “让每场球赛都成为文旅推介会”
Si Chuan Ri Bao· 2025-09-23 06:59
Core Viewpoint - The article highlights the integration of sports events with tourism and cultural activities in Meishan, aiming to enhance local economic growth and promote the city as a vibrant destination through various initiatives and events [5][10]. Group 1: Sports Events and Community Engagement - The Meishan team, "Meishan Shooting Star Team," is preparing for the 2025/2026 Sichuan Urban Football League, showcasing a diverse group of participants from various professions [5][7]. - Meishan is not only focusing on football but also hosting multiple events like the International Rock Climbing Cultural Festival and the Wawushan Huanyalake Cycling Race, coinciding with the Mid-Autumn and National Day holidays to create a cultural and sports resonance [5][6]. Group 2: Economic and Tourism Strategies - The "Event+" model is being implemented to enhance consumer engagement, offering discounts and special packages for event attendees to encourage tourism and local spending [7][8]. - The city is promoting a comprehensive experience for visitors, linking sports events to local attractions and culinary experiences, thereby driving tourism and consumption [8][10]. Group 3: Innovative Event Design - The 2025 Wawushan Huanyalake Cycling Race is designed to showcase the natural beauty of the area, with 80% of the race route along the lake, aiming to extend participants' stay and encourage exploration of local attractions [9]. - The 2025 Danling Laogeshan Mountain Race includes a family-friendly "Parent-Child Adventure Group," integrating public safety education into the event, thus broadening its appeal [9]. Group 4: Long-term Engagement and Marketing - Meishan is focused on maintaining the momentum generated by sports events through a series of planned activities during the National Day and Mid-Autumn Festival, aiming to convert short-term interest into sustained engagement [10]. - The city is leveraging technology and cultural performances to enhance the visitor experience, ensuring high-quality service and infrastructure to support ongoing tourism growth [10].