□ 翁文怡 秦珺 本始于社交媒体上徒步爱好者分享的"自然野趣"与"徒步之乐"，在政府及时响应多元需求、系统提升服 务水平下迅速"破圈"。常熟市虞山街道敏锐捕捉机遇，坚持以人为本，着力完善安全设施与配套服务： 增设防护栏、应急救援站、生态停车场；沿途打造7处休憩驿站；新建龙殿1、2号停车场缓解交通压 力；成立专业体育文化公司运营赛事……在此基础上，还创新推出AB坡难度差异化徒步路径、溯溪体 验、龙潭夜游等特色玩法，开发登山杖、文创雪糕等"雄鹰"系列周边产品，极大丰富"雄鹰线"内涵， 让"野趣"与"安全"、"专业"与"亲民"得以兼得，共同推动"小众爱好"走向"大众共享"。正如参与少儿雄 鹰户外障碍赛的孩子家长宋文婷所说："这场比赛既能让孩子在自然里撒野，又能全家共享运动快 乐，'班味'都跑没了。" 一条山径能让不同年龄、不同背景的人找到乐趣、收获感动、建立联结，它就拥有了强大的生命力，完 成了从"徒步路线"到"大众舞台"的华丽转身。 万千流量，怎样浇灌城市经济林 嘉年华的活力在夜间持续迸发，虞山街道以龙殿草坪音乐会和"苏超"赛事直播为互动纽带，以特色小 吃、非遗体验为消费触点，造就了一场"昼赛夜游"的沉浸式狂欢。 ...

Group 1 - The core idea of the articles revolves around the successful integration of sports, culture, and tourism in Suzhou through the "Super League" (苏超), which has significantly boosted local tourism and consumption [1][2][8] - The "Super League" has attracted a diverse range of visitors, with data showing that Jiangsu Province's leisure consumption orders have ranked first in East China since the league's inception, and Suzhou has become one of the top five cities for non-local tourist spending [2][3] - The league has led to a substantial increase in local tourism, with events drawing large crowds, such as 43,617 attendees for a match, 35% of whom were from outside the province, and a 40.2% increase in visitor numbers in the surrounding area [3][4] Group 2 - Suzhou has implemented various promotional strategies, such as offering free access to over 40 tourist attractions for ticket holders, enhancing the overall visitor experience and encouraging longer stays [4][5] - The integration of digital technology has improved tourism services, with platforms like "君到苏州" providing comprehensive travel information and services, making it easier for visitors to explore the city [7][8] - The city's commitment to maintaining a clean and welcoming environment, along with excellent customer service, has been crucial in converting transient visitors into repeat tourists [7][8]

Core Viewpoint - The transformation of Shenyang's Tiexi District from an old industrial area to a vibrant cultural and recreational hub is highlighted, showcasing the integration of historical industrial heritage with modern urban vitality [1][2]. Group 1: Cultural and Recreational Development - The Hongmei Cultural and Creative Park, transformed from the former Hongmei MSG factory, has become a popular venue for young people, featuring cafes, creative markets, and live music events, blending traditional industrial culture with modern artistic expressions [2][3]. - The Shenyang International Pump Track Park, opened on May 14, 2023, is the largest pump track park in the world, covering approximately 8,000 square meters and hosting various racing tracks. It aims to revitalize the ecological environment along the old industrial river and attract sports enthusiasts [2][6]. Group 2: Educational Infrastructure - The Shenyang No. 31 Middle School Sino-German Campus, completed on August 8, 2023, includes modern facilities such as classrooms, an auditorium, and a gymnasium. This school addresses the educational needs in the region and supports the overall improvement of livability in the old industrial area [4][7]. - The establishment of the school is part of a broader strategy to enhance educational resources, thereby attracting and retaining talent in the area, which is crucial for the district's transformation [4]. Group 3: Urban Renewal and Economic Vitality - The ongoing urban renewal efforts in Tiexi District are characterized by a combination of cultural, sports, and educational initiatives, which are revitalizing the area and enhancing its appeal to residents and visitors alike [5]. - The integration of industrial heritage with new recreational and cultural facilities is seen as a driving force for the organic renewal of the city, contributing to its economic vitality [5].

Core Insights - The integration of sports, culture, and tourism is driving a new wave of consumption, with events and performances becoming key economic engines for the tourism sector [1][2][5] - The ticketing economy is emerging as a vital lever for stimulating consumption across various sectors, including travel, accommodation, and local cultural experiences [6][7] Group 1: Event and Performance Impact - The summer season has seen a surge in demand for performances and events, with terms like "sold out" and "crowded" highlighting the vibrant market [2] - Events such as concerts and sports competitions are not only attracting large audiences but also significantly boosting local economies through increased consumer spending [3][5] - For instance, a concert in Linyi attracted 120,000 fans, generating direct consumption of 320 million yuan and overall consumption of 460 million yuan [3] Group 2: Consumer Behavior and Preferences - Consumers are increasingly seeking multi-dimensional experiences, with travel plans often revolving around attending performances or events [6] - The trend of "traveling to watch a show" is gaining traction, as cities develop travel packages that combine local attractions with performances [3][4] - The rise of smaller, unique music festivals and events is catering to short-distance travelers, providing clear destination points [4] Group 3: Economic Growth and Opportunities - The integration of sports and cultural events is creating new business opportunities and growth potential within the tourism industry [5][7] - Data indicates that tourism bookings in Jiangsu province have increased nearly 200% since July, driven by sports events [5] - The market for immersive performances is expanding, with a growing demand for high-quality theatrical productions that enhance overall consumer experiences [7]

Core Viewpoint - The article discusses the rise of local football leagues in China, particularly focusing on the "Su Super" and "Gan Super" leagues, highlighting their impact on regional economic growth and consumer spending through sports events [3][5][9]. Group 1: Economic Impact of Local Football Leagues - The "Su Super" league has successfully attracted over 1 million attendees, stimulating consumption in sectors like dining, accommodation, and retail [3]. - The "Gan Super" league, which started in July, has shown strong attendance with 66,960 spectators in its first round, indicating a growing interest in local football [5]. - The direct ticket revenue from "Gan Super" reached approximately 500,000 yuan, while related tourism activities generated over 20 million yuan in combined revenue, showcasing the economic benefits of sports events [9]. Group 2: Comparison of Local Leagues - "Gan Super" has outperformed "Su Super" in terms of attendance at its opening matches, with a record of 36,249 spectators in one game, compared to "Su Super's" 46,000 in its first round [5]. - The average age of players in "Gan Super" is 23, with 60% being students, reflecting a strong youth engagement in the sport [5]. - Despite the enthusiasm for "Gan Super," it still trails behind "Su Super" in online search interest, with "Gan Super" averaging 1,475 daily searches compared to "Su Super's" 20,123 [7]. Group 3: Challenges and Opportunities - Local leagues like "Gan Super" and "Chuan Super" face challenges in sustaining interest and balancing regional economic disparities [11][12]. - "Gan Super" aims to become a professional training ground for players, with partnerships established between teams and educational institutions [7]. - The article emphasizes the need for local leagues to develop unique cultural identities and avoid merely replicating successful models from other regions [13].

Core Viewpoint - The "Su Super" league has become a significant economic driver for the city, with low ticket prices attracting a large audience and boosting local service industries [6][5]. Group 1: Match Results and Team Performance - In the eighth round of the "Su Super," the results were: Lianyungang 2:3 Taizhou, Suqian 0:1 Wuxi, and Yancheng 5:0 Changzhou. Changzhou has yet to score a goal or win a match this season [1]. - The Changzhou team expressed their understanding of fans' disappointment and acknowledged the need for improvement in tactics and training [2][3]. Group 2: Fan and Community Support - The team thanked fans for their unwavering support, highlighting their presence during matches and emotional investment despite the team's struggles [2]. - Community support has been crucial for the team's growth, with various stakeholders contributing to the development of local football [2][4]. Group 3: Economic Impact of "Su Super" - The "Su Super" league has generated significant economic activity, with a reported service revenue of 379.6 billion yuan across tourism, dining, and sports sectors, marking a 42.7% year-on-year increase [6]. - The league's low ticket prices have made it accessible, encouraging participation and engagement from a diverse audience, including amateur players from various professions [6]. Group 4: Future Plans and Development - The team plans to enhance training management and tactical strategies to improve performance in upcoming matches, aiming for a more competitive edge [3][4]. - A three-year action plan for high-quality football development in Changzhou will focus on youth training and overall team strength [3][4].

Core Viewpoint - The construction of the Jinpu New District Ice and Snow Sports Public Fitness Center marks a significant development in the region's winter sports infrastructure, aimed at enhancing the area's capacity to host major events and promote winter tourism [1][2] Group 1: Project Overview - The Jinpu New District Ice and Snow Sports Public Fitness Center is located in Dalian, covering an area of 340,000 square meters, and will include facilities for curling, cross-country skiing, and general skiing [1] - The center is designed to accommodate multiple ice sports, including curling, ice hockey, figure skating, and short track speed skating, making it a versatile venue for both professional events and public fitness activities [1] - The project is part of the key initiatives for the 2028 "Fifteenth Winter" Games, with an expected annual visitor capacity exceeding 200,000 [1] Group 2: Economic and Infrastructure Impact - The construction of the center fills a gap in the cultural, sports, and tourism integration in the Jinpu New District and initiates the development of the coastal tourism belt in the Puwan Economic Zone [2] - Jinpu New District officials emphasize the importance of high-standard project construction while also enhancing the supporting service systems for events, including accommodation and dining facilities [2] - The project aims to leverage the brand effect of the events to focus on the "ice and snow+" characteristic industrial chain, positioning the region as a new engine for winter tourism in Northeast China [2]

Group 1 - The "Su Super" event has significantly boosted the local economy, with service revenue reaching 37.96 billion yuan in the first half of 2025, a year-on-year increase of 42.7% [1] - Out of the total service revenue, the share of payments from non-local tourists in the travel and dining sectors accounted for 28.8% and 19.7%, respectively [1] - The integration of sports and tourism is evolving from a simple combination to a deep integration, driving economic growth in the industry chain [1] Group 2 - The sports industry in China began its explosive growth in 2014, with a target to exceed 5 trillion yuan by 2025, as outlined in government policies [2] - The "Su Super" model exemplifies how football events can be deeply integrated into urban culture, promoting tourism and consumption [2] - Other regions are inspired by the success of "Su Super" and are exploring similar sports-tourism integration models, such as "Xiang Super," "Chuan Super," and "Yue Super" [3]

Core Viewpoint - The "Foshan La Liga - Yunan Night" cultural and sports integration event showcases the rich cultural heritage and tourism resources of Yunan County, contributing to the cultural and economic development of the Guangdong-Hong Kong-Macao Greater Bay Area [2][4][40]. Cultural Integration - The event features a variety of performances, including traditional and modern art forms, highlighting the unique cultural and folk customs of Yunan County [3][4]. - The program is divided into three main chapters: "Fireworks in the World," "A Piece of Land," and "Rural Codes," blending tradition with modernity to engage the audience [8][9]. - Performances include traditional dances such as the "Maolong Dance" and "He Lou Dance," which received enthusiastic responses from the audience [12][14][16]. Economic Development - The event promotes local agricultural products, particularly the "nuclear-free yellow skin" fruit, enhancing its visibility and market reach [22][28]. - A total of 300 boxes of yellow skin and related products were distributed during the event, aiming to boost local agricultural sales [28]. Sports Integration - The "San Shui La Liga" football league serves as a platform for showcasing Yunan's cultural heritage, with traditional performances interspersed during the matches [29][30]. - The event is seen as a breakthrough for cultural and sports integration in Yunan County, with plans to leverage sports events to attract visitors and enhance cultural tourism [34][39]. Future Development - Yunan County aims to continue deepening cultural and sports integration, creating impactful brand events that promote local heritage and tourism [44][45]. - The initiative is expected to inject new vitality into the region's economic development and cultural dissemination, setting a new model for cultural and tourism integration [42][46].

Group 1: Core Insights - The "village brand" sports events, such as "village volleyball" and "village basketball," are gaining popularity across various regions, reflecting a vibrant scene of national fitness [4][5][8] - The "village volleyball" event in Wenchang, Hainan, has expanded from 20 teams in 4 cities to 32 teams across 11 cities, indicating significant growth and community engagement [5][6][7] - The "village basketball" event in Su Bei County, Gansu, attracted over 500 players and coaches, showcasing the increasing interest in modern sports alongside traditional activities [8][9] Group 2: Economic Impact - The "village volleyball" event has drawn over 1.2 million spectators since its inception in 2023, generating approximately 5 billion yuan in tourism revenue [7] - The local economy benefits from these events, with vendors reporting significant sales, such as a food stall earning nearly 6,000 yuan in one night [6] - The "village basketball" event in Su Bei County brought in over 30,000 tourists, contributing 2.17 billion yuan to local tourism revenue [10] Group 3: Community Engagement - The "village volleyball" event fosters local pride, with teams named after local delicacies and industries, enhancing community identity [6] - In Su Bei County, community involvement is evident, with residents actively participating in event preparations and beautification efforts [9][10] - The use of volunteers from various backgrounds, including local villagers, highlights the community's commitment to supporting these sports events [10]