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从苏超到十五运会:一座城市的体育叙事与雄心
21世纪经济报道· 2025-11-16 15:31
Core Viewpoint - The article discusses the increasing value of sports events as a powerful consumer IP, driving urban development and enhancing local economies through sports tourism and related activities [1][2]. Group 1: Impact of Sports Events on Urban Development - Sports events are becoming a key driver for urban development, with cities leveraging them to enhance cultural and economic vitality [2][12]. - The successful hosting of events like the 15th National Games has led to increased tourism and local spending, exemplified by Hainan's tourism revenue growth of 14.55% to 8.229 billion yuan [1]. - Cities are focusing on creating unique sports identities, such as Dongguan's development as a "Basketball City" and Hebi's ambition to become "China's Pickleball City" [2]. Group 2: Sustainable Development of Sports Venues - The sustainable use of sports venues post-event is a global challenge, with a shift from "built for the event" to "built for the city" being essential for long-term benefits [6][9]. - Cities are encouraged to open sports venues for public use and host various events to ensure ongoing engagement and revenue generation [9][10]. - The transformation of venues into community assets, as seen in Guangdong's Olympic Center, aims to create multifunctional spaces for public health and fitness [9][10]. Group 3: Long-term Economic Benefits - Major sports events can significantly boost local economies, as demonstrated by Harbin's hosting of the Asian Winter Games, which saw a 157% increase in inbound tourism orders [4]. - The development of a "sports industry chain" is recommended, extending beyond events to include professional leagues and community sports, fostering a continuous sports culture [10][13]. - Cities are advised to align their sports branding with local economic characteristics to create differentiated sports IPs, enhancing their unique cultural identities [12][13].