做好"新供给"这篇大文章，深化"体育+"融合发展，打造高质量赛事IP， 营造吃、住、行、游、购、娱 一体化消费场景，不断激发人们的消费意愿 "体育+"融合发展的深化，让消费场景愈发立体鲜活。四川结合世运会开展"跟着赛事去旅行"，1至7月 体育消费规模达1180亿元，同比增长8.3%；江西推动"体育赛事进景区、进街区、进商圈"活动，发挥赛 事引流作用打造消费场景，上半年全省居民体育消费总规模近550亿元，同比增长9.17%。当体育与文 旅、生态、科技深度融合，不仅延伸了产业链条，更将一时的赛事热度转化为可持续的发展增量。 今年9月，国务院办公厅发布《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》，提出 到2030年，体育产业总规模超过7万亿元；在微观层面上，提出培育一批具有世界影响力的体育企业和 体育赛事等，为下一阶段体育产业高质量发展指明了方向。 体育消费空间广阔，要做好"新供给"这篇大文章，增加优质供给，丰富消费场景，深化"体育+"融合发 展，打造高质量赛事IP，营造吃、住、行、游、购、娱一体化消费场景，不断激发人们的消费意愿。同 时，要持续优化消费环境，推动更多的场馆向社会开放，持续推进群众身边 ...

体育赛事进景区、进街区、进商圈，跟着赛事去旅行成为新风尚，"苏超""浙BA"等赛事活动掀起消费 热潮……如今，体育消费的热度从城市商圈蔓延到县域乡村，从传统场馆延伸到自然山水，既成为满足 人民美好生活向往的鲜活注脚，更成为扩大内需、稳定增长的重要引擎。 做好"新供给"这篇大文章，深化"体育+"融合发展，打造高质量赛事IP， 营造吃、住、行、游、购、娱 一体化消费场景，不断激发人们的消费意愿 11月9日晚，第十五届全国运动会在广东奥林匹克体育中心拉开大幕。本届全运会期间，粤港澳三地精 心设计"竞赛动线即文旅路线"，将19座办赛城市的体育场馆与文化旅游资源有机串联，构筑出一批文体 旅融合的"天然场景"。广州"赛事+珠江夜游"，珠海"观赛+海岛游"等，推动体育赛事进景区、进街区、 进商圈，培育融合发展新业态、新产品、新服务，带动住宿、餐饮、旅游等各行业增收，实现从赛事流 量到经济增量的转化。 "体育+"融合发展的深化，让消费场景愈发立体鲜活。四川结合世运会开展"跟着赛事去旅行"，1至7月 体育消费规模达1180亿元，同比增长8.3%；江西推动"体育赛事进景区、进街区、进商圈"活动，发挥赛 事引流作用打造消费场景，上 ...

Core Viewpoint - The article discusses the increasing value of sports events as a powerful consumer IP, driving urban development and enhancing local economies through sports tourism and related activities [1][2]. Group 1: Impact of Sports Events on Urban Development - Sports events are becoming a key driver for urban development, with cities leveraging them to enhance cultural and economic vitality [2][12]. - The successful hosting of events like the 15th National Games has led to increased tourism and local spending, exemplified by Hainan's tourism revenue growth of 14.55% to 8.229 billion yuan [1]. - Cities are focusing on creating unique sports identities, such as Dongguan's development as a "Basketball City" and Hebi's ambition to become "China's Pickleball City" [2]. Group 2: Sustainable Development of Sports Venues - The sustainable use of sports venues post-event is a global challenge, with a shift from "built for the event" to "built for the city" being essential for long-term benefits [6][9]. - Cities are encouraged to open sports venues for public use and host various events to ensure ongoing engagement and revenue generation [9][10]. - The transformation of venues into community assets, as seen in Guangdong's Olympic Center, aims to create multifunctional spaces for public health and fitness [9][10]. Group 3: Long-term Economic Benefits - Major sports events can significantly boost local economies, as demonstrated by Harbin's hosting of the Asian Winter Games, which saw a 157% increase in inbound tourism orders [4]. - The development of a "sports industry chain" is recommended, extending beyond events to include professional leagues and community sports, fostering a continuous sports culture [10][13]. - Cities are advised to align their sports branding with local economic characteristics to create differentiated sports IPs, enhancing their unique cultural identities [12][13].

Core Insights - The "2025 Qingdao Fashion Sports Consumption Season Fashion Sports Carnival" was held on November 2, showcasing ten sports challenges and activities, creating a vibrant atmosphere for the city [1] - The event was free for the public, featuring interactive projects like frisbee throwing, curling, pickleball, and baseball, attracting a diverse audience from youth to seniors [3] - A dedicated sports industry interactive display area was established, inviting ten local sports-related enterprises and clubs to showcase their products and services, facilitating a seamless transition from experience to consumption [6] Group 1 - The event integrated fashion sports into a bustling commercial area, utilizing low-threshold and engaging interactive formats to create immersive scenarios for sports engagement and consumer conversion [8] - The carnival served as a vivid example of how fashion sports can enter everyday life, unlocking the potential for sports consumption and promoting the "sports+" integration development concept [8] - Participants expressed enthusiasm for trying new sports, indicating a successful alignment with the event's goal of integrating sports into daily life and driving consumption through experience [9]

Core Insights - The "2025 Shandong Golden Autumn Consumption Season" was launched in Qingdao, aiming to promote international consumption scenarios and enhance consumer engagement in Shandong province [1] - Shandong has hosted 42 international events this year, including the Ironman Triathlon World Championship and the International Judo Grand Prix, attracting participants from various countries [3] - The province is focusing on integrating sports with tourism, launching multiple outdoor sports routes and events to stimulate consumer activity [4] - A successful sports expo was held, featuring over 1,200 brands and facilitating international business discussions, showcasing the potential for growth in the sports and tourism sectors [5] Group 1: Event Promotion - The event is co-hosted by multiple government departments and aims to enhance the quality of sports consumption in Shandong [1] - The launch included various promotional materials such as the "International Consumption Scenario Praise Map" and the "Authentic Taste List" [1] Group 2: International Events - Shandong has organized 42 international events this year, including significant competitions that attracted athletes from 31 countries [3] - Upcoming high-level events include the World Indoor Kite Championship and the ITF International Tennis Masters [3] Group 3: Sports Tourism Development - The province is promoting a "Sports+" integration strategy, launching eight leading events along cultural and natural routes [4] - Various local activities such as hiking and fishing will be incorporated into events to enhance consumer experiences [4] Group 4: Exhibition and Business Development - The sixth Shandong Sports Expo attracted 476 sports enterprises and over 1,200 brands, facilitating international trade discussions [5] - The 2025 Yellow Bohai City Sports Alliance Consumption Season will showcase over 130 brands and promote a diverse range of sports products [5]

Core Points - The issuance of the silver commemorative coin for the 15th National Games marks the first time in 66 years that a precious metal coin has been issued for the event [1][5] - The coin set includes two coins, both legal tender in the People's Republic of China, featuring designs that reflect Chinese culture and the spirit of the games [3][5] Group 1: Coin Specifications - The commemorative coin set consists of two coins, with a total maximum issuance of 500,000 coins for the 15th National Games and 10,000 coins for the 12th National Paralympic Games and the 9th Special Olympics [3][5] - Each coin weighs 31.104 grams, has a diameter of 38 mm, a face value of 10 yuan, and a purity of 99.9% silver [3][5] Group 2: Cultural and Economic Impact - The issuance aligns with the event's themes of "green, shared, open, and clean," aiming to enhance public engagement and promote the spirit of sports and humanitarianism [5] - The coin symbolizes the resilience of the Chinese people and serves as a collectible item that commemorates the sports event while promoting cultural heritage [5][7] Group 3: Distribution and Promotion - The commemorative coins will be available for public sale starting in October through various official partners and retail channels [7] - The event included a formal unveiling of the coin, with notable figures receiving special edition coins as part of the ceremony [7]

Group 1 - The 2025 China Sports Culture Expo and China Sports Tourism Expo were held in Suzhou from September 12 to 14, with the theme "Sports Empowering a Beautiful Life" [1] - The event showcased the integration of culture, technology, and sports, emphasizing the deepening of "Sports+" development [1][8] - Over 10 Olympic and world champions participated in the expo, engaging with visitors and promoting sports culture [3][5] Group 2 - The expo featured innovative technologies such as chess-playing robots and a mountain climbing assistance robot designed for the Tai Mountain, highlighting the intersection of technology and sports [8][9] - The climbing assistance robot has been in testing since the first half of the year and is frequently rented out during holidays, indicating strong demand for such technology [10][11] - A public information service platform for fitness was introduced, aiming to enhance the sports industry by connecting individuals, businesses, and government [13] Group 3 - The expo included 31 provincial sports departments showcasing local sports events and tourism projects, promoting the idea of "traveling with events" [14] - The National Sports Administration released 14 premium outdoor sports routes for the 2025 National Day holiday, providing new travel inspirations [14] - The sports industry in China is projected to reach a total scale of 3.67 trillion yuan in 2023, with domestic travel spending expected to hit 5.8 trillion yuan in 2024, indicating a significant market potential for sports tourism [15]

Group 1 - The core viewpoint of the articles emphasizes the importance of promoting the integration of sports with other industries, such as tourism, culture, and health, to enhance consumption and drive high-quality development [1][2] - The Ministry of Commerce highlights that sports consumption is a significant area of service consumption, and the integration of various sectors can effectively stimulate consumer demand and meet the needs of the public [1] - Various regions have successfully implemented sports integration initiatives, such as Harbin's use of the Winter Universiade to boost local tourism and consumption, and Jiangxi's promotion of sports events in scenic areas, leading to a total sports consumption scale of nearly 55 billion yuan in the first half of the year, a year-on-year increase of 9.17% [1] Group 2 - Future trends in the "sports+" integration development include deep integration of events with tourism and commerce, the rise of digital sports new business formats, and the combination with agriculture, transportation, and elderly care industries [2] - Recommendations for promoting multi-industry integration include establishing cross-departmental management mechanisms, organizing various activities to enhance consumer engagement, and creating diverse consumption scenarios utilizing new technologies [2] - The need for accelerated construction of new consumption scenarios and the optimization of the integration development environment through improved consumption policies and the development of international consumption centers is emphasized [2]

Core Insights - The 6th Shandong Sports Goods Expo successfully concluded, featuring a total exhibition area of 36,000 square meters and attracting 476 sports enterprises and over 1,200 brands [1][2] - The event drew 36,700 visitors from 125 cities across 34 provinces, significantly boosting related industries such as dining, accommodation, transportation, and shopping [1][2] - The expo emphasized the integration of sports with technology, culture, tourism, and international trade, aiming to create a comprehensive sports industry ecosystem [2][4][5] Exhibition Overview - The expo was co-hosted by the Shandong Provincial Sports Bureau and the Linyi Municipal People's Government, featuring 1,508 standard booths [1] - Six major exhibition areas were set up, including smart fitness equipment, outdoor sports gear, and sports education equipment, showcasing a full industry chain [1][3] Activities and Events - A total of 12 supporting activities were held, including the Shandong Provincial Sports Industry Association meeting and various training sessions [2] - The 6th China Sports Intelligent Manufacturing Innovation Competition awarded multiple projects, highlighting advancements in sports technology [3] Integration and Collaboration - The expo promoted the "Sports+" integration development concept, enhancing collaboration between sports, commerce, culture, and tourism [2][4] - Various promotional activities were conducted, including the "2025 Shandong Sports Consumption Season" and partnerships with local tourism resources [4] International Trade and Market Expansion - The expo targeted the "sports going global" trend, featuring an international trade display area and facilitating connections with international e-commerce platforms [4][5] - An international procurement meeting attracted 126 overseas buyers from 38 countries, creating opportunities for exhibitors to expand into international markets [5] Marketing and Promotion - The event achieved extensive promotion through various channels, including social media and traditional media, resulting in a total exposure of 290 million times [6] - The presence of 259 influencers and significant online engagement highlighted the event's reach and impact [6]

Group 1 - The sixth Shandong Sports Goods Expo successfully concluded, featuring an exhibition area of 36,000 square meters and 1,508 standard booths, attracting 476 sports enterprises and over 1,200 brands [1] - The event drew 36,700 visitors from 125 cities across 34 provinces, boosting related industries such as dining, accommodation, transportation, cultural tourism, and shopping [1] - The expo showcased six major exhibition areas, including smart fitness equipment, outdoor sports gear, smart sports venue facilities, educational sports equipment, ball sports and leisure apparel, and a comprehensive "Sports+" area, covering the entire sports industry chain [1] Group 2 - Accompanying activities included the second council meeting of the Shandong Sports Industry Association, a sports standardization seminar, and a public service training class for national fitness, facilitating policy release, resource matching, consumption promotion, and achievement recognition [2] - The expo emphasized the "Sports+" integration development concept, promoting deep integration with commerce, culture, sports, and tourism, aiming to create a comprehensive sports industry ecosystem [2]