记者 陈华 昨天，上汽浦东足球场涌入约1.5万名铁杆海港球迷。这是上海海港队2026赛季第一个主场赛事， 也是球队在亚冠精英联赛的收官战，海港队以0比0逼平韩国蔚山HD队。 作为"来浦东 过大年"新春系列活动及"新春嘉年华"消费季协同联动的重要平台之一，在上汽浦东 足球场上演的海港亚冠精英联赛收官战，成为1.5万名铁杆球迷欢度春节的时尚新选择。除了观赛，球 迷在开赛前还纷纷前往官方球迷商店，抢购俱乐部全新推出的"冠军四星"足球文化周边产品。129元一 条的围巾、600多元一件的球迷外套，在开赛前就宣告售罄。 比赛结束后，属于球迷的庆祝才刚开始。上汽浦东足球场和金桥站展开联动，包括LaLaport上海金 桥、金桥日月光中心、金桥太茂商业广场、新紫茂等核心商业体，都携手周边酒店、影院及文体消费场 景，共同推出服务海港球迷的专属礼遇。球迷凭赛事票根，享受各种优惠。 上海体育大学副教授陈国强认为，对于上海而言，顶级职业俱乐部正通过一张张票根，尝试"体育 +"的融合发展路径，将顶级体育赛事转化为推动消费、展示城市魅力的重要窗口。 ...

Core Viewpoint - The article emphasizes the need to build a modern sports industry system to foster new economic growth points and enhance the structure of sports industry development [1] Group 1: Sports Industry Development - The focus is on optimizing the sports industry development structure and expanding the scale of sports consumption to promote intrinsic growth within the industry [1] - Key areas of focus include the ice and snow economy, event economy, outdoor sports industry, and sports goods manufacturing [1] Group 2: Policy and Economic Impact - There is a call for increased policy support for the sports industry to ensure effective implementation of national policies [1] - The article highlights the importance of leveraging event economic benefits by creating a number of self-owned brand events [1] Group 3: New Economic Opportunities - Development of aviation sports and water sports is encouraged to support the low-altitude economy and marine economy, opening new avenues for "sports+" integrated development [1] - The article advocates for the transformation and upgrading of the sports goods manufacturing industry to create high-end brands in the field of "Chinese smart manufacturing" [1]

健康服务板块成为本次活动的一大亮点，来自西苑医院、北京老年医院、海淀医院、温泉社区卫生服务中心的专家团队现场坐诊，还有先进的医疗企业为市 民提供关节肌肉健康咨询、运动损伤防护义诊服务，针对老年人、运动爱好者等不同人群的需求，给出专业的健康建议和运动指导。 此次"体育过大年"活动，是海淀区体育局、海淀区体育场馆管理中心深入推进全民健身工作的生动实践，更是在传统节日深入推进体育+融合发展的创新探 索。未来，海淀区将继续以群众需求为导向，整合体育场馆资源，打造更多特色体育品牌活动，推动文商旅体展融合发展。 北京商报讯（记者 金朝力）2月5日，由海淀区体育局、海淀区体育场馆管理中心主办，温泉体育中心承办，温泉镇市民活动中心协办的"场馆开放日"活动 在温泉体育中心启幕。本次活动以"活力新场馆 体育过大年"为主题，汇聚400余名地区健身爱好者，打造了一场集文体演出、科技探秘、健康义诊、非遗体 验、商品展卖、运动互动于一体的新春活动，让市民在运动中感受年味，在欢乐中收获健康。 ...

Core Insights - Xinjiang is leveraging sports events as a dynamic link to unlock domestic demand potential, showcasing a vibrant economic and social development narrative as part of the "14th Five-Year Plan" [1] Group 1: Sports Events and Community Engagement - The Xinjiang sports system has developed a series of grassroots sports events, such as "Village Super" and "Village BA," which have gained popularity among the public [2] - The "2025 Pomegranate Seed Cup" league exemplifies a five-level event system that attracted over 1.8 million participants, fostering unity among various ethnic groups [2] - The "Run, Youth" national winter sports event in 2026 marked a significant gathering of 862 young athletes from 34 delegations, highlighting the region's commitment to youth sports [3] Group 2: Economic Impact of Sports Events - The "Bingchao" football league attracted 506,000 spectators, significantly boosting local tourism and consumption, with average visitor stay increasing from 2 hours to 5.5 hours [5] - The first "Daolang Cup" sheep racing event drew over 200 riders, promoting cultural exchange and economic activity in the region [5] - The "Atushi Cup" football invitation tournament brought in 191,600 visitors, generating approximately 92.17 million yuan in local consumption [6] Group 3: Tourism and Cultural Integration - The "China Rally" has become a major event, attracting 4.11 million tourists and generating 2.944 billion yuan in tourism revenue in 2025 [7] - The integration of sports events with tourism and local culture has led to significant increases in visitor numbers and spending, with a reported 26.53% increase in tourist visits to the Altay region [8] - The 19th Xinjiang Winter Tourism Industry Expo showcased the region's winter sports potential, with a record number of exhibitors and a focus on ice and snow tourism [8] Group 4: Development of Sports Infrastructure - Xinjiang has hosted over 300 sports events in 2025, including more than 20 international events, reflecting a commitment to enhancing sports infrastructure and international collaboration [10] - The establishment of specialized sports facilities and training programs aims to elevate the quality of sports events and foster talent development [10] - The region's investment in equestrian sports has led to the creation of a professional horse performance testing center, promoting the entire equine industry [11] Group 5: Future Outlook - The ongoing development of sports events in Xinjiang is seen as a microcosm of broader social improvements and economic upgrades, with a focus on high-quality growth and community cohesion [12] - The integration of sports into daily life is expected to continue driving economic development and fostering a sense of national unity among diverse ethnic groups [12]

Core Viewpoint - In 2026, Xinjiang is leveraging sports events as a dynamic link to unlock domestic demand potential, showcasing a vibrant economic and social development narrative through various sports activities and events [1] Group 1: Community Engagement and Participation - Xinjiang's sports system has developed a series of grassroots sports events, such as "Village Super" and "Village BA," which have gained popularity among the public [2] - The "2025 Pomegranate Seed Cup" league has established a five-level event system, attracting over 1.8 million participants from various ethnic groups, highlighting social unity and vitality [2] Group 2: Youth Sports Development - The "Run, Youth" national winter sports event will be held in Xinjiang, featuring 862 young athletes from 34 delegations, emphasizing youth engagement in sports [3] - Xinjiang has established over 959 football specialty schools, accounting for more than 20% of all primary and secondary schools, indicating significant investment in youth football [3] Group 3: Economic Impact of Sports Events - The "Bingchao" Super League attracted 506,000 spectators, significantly boosting local tourism and consumption, with average visitor stay increasing from 2 hours to 5.5 hours [5] - The "Dalao Cup" horse racing event has become a platform for high-level competition and cultural exchange, promoting the integration of ethnic sports and tourism [5] Group 4: Integration of Sports and Tourism - The "环塔" rally has attracted 4.11 million tourists and generated 2.944 billion yuan in tourism revenue, showcasing the economic benefits of sports tourism [7] - The winter tourism industry in the Altay region saw a 26.53% increase in visitors, with total spending rising by 28.59%, reflecting the positive impact of sports events on local economies [8] Group 5: Brand Development and Internationalization - Xinjiang has hosted over 300 sports events in 2025, including more than 20 international events, indicating a trend towards brand enhancement and international engagement in sports [10] - The establishment of the "Youth Campus Football Improvement Action Plan" aims to strengthen the foundation for high-quality sports event development [10] Group 6: Equine Sports and Industry Growth - The Ili region has hosted the "Ili Tianma International Tourism Festival" for 33 years, attracting over 1 million visitors, and has invested 8 million yuan to support the horse industry [11] - The development of horse-related products and brands has created a comprehensive industry chain, enhancing the value of equine sports in the region [11] Group 7: Overall Impact on Society and Economy - The flourishing of sports events in Xinjiang reflects improvements in people's livelihoods, industrial upgrades, and the activation of domestic demand, marking a significant chapter in the region's development [12]

2025中国崇义乡村滑板大赛上，参赛选手在乡村草垛飞跃赛项目中。 杨涂满摄 我国幅员辽阔，在不同地域"生长"出千姿百态的县域体育模式。不少县市区以体育为突破口，盘活存 量、做优增量，因地制宜发展特色产业。记者走访多地，看发展图景，探增收"密码"，这些实践给人启 发。 ——编 者 江西崇义推广潮流运动 从赛事流量到发展增量 顾客在山东乐陵市选购碳纤维运动自行车。 乐陵市委宣传部供图 滑行、尖翻、收板……在江西崇义县元田村的滑板基地，每逢节假日，不少身穿潮流服饰的滑板爱好者 便会来打卡。基地虽是建在村里，但街式、碗池、泵道等场地应有尽有，部分场地达到举办国家一级赛 事的标准。 2025年，多项国家级赛事落地元田村。中国轮滑（滑板）公开赛首站比赛在这里举办，带动8万余人次 游客到访，实现综合收益超2亿元。去年10月，由中国轮滑协会、江西省体育局指导的中国崇义乡村滑 板大赛举办。办赛为元田村带来了人气，越来越多滑板爱好者慕名而来。"在这里既能享受运动的乐 趣，又能感受田野与溪流的美好，颠覆了我们对传统滑板场地的印象。"滑板爱好者芦茵茵说。 赛事流量如何转化为发展增量？元田村建设主题街区，昔日闲置的农房被改造成充满现代 ...

Core Viewpoint - The article emphasizes the growing trend of national fitness in various regions, highlighting its importance for public health and community well-being, as well as the need for improved infrastructure and community engagement in fitness activities [1][2][3] Group 1: Infrastructure Development - The construction of fitness facilities is crucial for promoting national fitness, with a focus on creating a "15-minute fitness circle" to ensure accessibility for the community [1] - Various regions are integrating fitness facilities with parks, communities, and sports venues to enhance the usability and efficiency of public spaces [2] Group 2: Community Engagement - Active participation in fitness activities is being encouraged through community sports events, fitness days, and various competitions, which cater to different age groups and demographics [2] - The shift in mindset from "being made to exercise" to "wanting to exercise" reflects a growing self-motivation among the public towards fitness [3] Group 3: Comprehensive Benefits - The ongoing promotion of national fitness is contributing to improved physical health, social cohesion, and community engagement, showcasing the broader impact of sports on public service and community development [3] - Continued efforts are needed to enhance facility networks, optimize service offerings, and improve scientific guidance for fitness activities to ensure sustainable development in national fitness [3]

Core Viewpoint - Harbin's ice and snow economy is being recognized as a successful model for transforming cold resources into a vibrant economic driver, showcasing the potential of winter sports and tourism [1][7]. Group 1: Event Highlights - The "World Mayors Dialogue in Harbin" featured international guests experiencing the city's ice and snow carnival, highlighting the integration of traditional and modern activities [1]. - Guests participated in various winter sports, including ice skating and ice dragon boat racing, which reflects the innovative spirit of Harbin's winter tourism [3][4]. Group 2: Cultural and Economic Integration - The ice dragon boat, a modern adaptation of the traditional water dragon boat, symbolizes the cultural fusion between southern and northern China, enhancing winter outdoor sports and tourism [3]. - Harbin's ice and snow sports benefit from a combination of natural resources and a passionate local population, creating a robust framework for competitive sports, public fitness, and sports industry development [7]. Group 3: Economic Impact - The transformation of Harbin's cold resources into a thriving economy is evident as the city explores new paths for "sports+" integration, driving cultural tourism and regional economic growth [7]. - The global influence of Harbin's ice and snow industry contributes significantly to the city's high-quality development, demonstrating that winter landscapes can be economically beneficial [7].

Core Viewpoint - The 2025-2026 National Youth Speed Skating Championships has commenced in Heilongjiang Province, showcasing the vigorous development of China's speed skating talent pool and promoting the integration of sports with economic growth [3]. Group 1: Event Overview - The event is organized by the China Skating Association and will last for four days, featuring over 380 athletes competing in various categories including men's and women's individual, all-around, and team events [3]. - The competition results will serve as a crucial selection criterion for the national speed skating training team [3]. Group 2: Economic and Social Impact - The championships embody Heilongjiang's "Ice Super" initiative and the concept of "competitive leadership + mass participation," fostering a nurturing environment for talent development [3]. - The event aims to transform "cold resources" into "hot economy," promoting the participation of 300 million people in ice and snow sports, and highlighting the economic potential of winter sports [3].

齐鲁晚报.齐鲁壹点怀晓 12月31日上午，山东省人民政府新闻办公室举行"高质量完成'十四五'规划"系列主题新闻发布会，山东省体育局主要负责同志等介绍"十四五"时期山东体 育事业发展成就。 践行文化"两创"方针，连续举办四届体育影像大赛和三届体育文化创意与设计大赛。发起成立体育博物馆联盟，举办首届体育文化产业发展大会。依托尼 山世界文明论坛打造体育文化份论坛，巴赫主席视频致辞。全省16个项目获评中华体育文化优秀项目。 践行"两山"理念，推动体旅融合 依托我省丰富旅游资源，做好与户外运动的结合文章。累计创建国家体育旅游示范基地2个、省级示范基地29个，发布体育旅游精品线路80条，打造了"冰 雪+民俗""运动+康养"等多个消费场景。举办户外运动休闲季产生直接经济效益1.35亿元，对GDP贡献达3.82亿元。 激活消费市场潜力，助推体商融合 构建"赛事搭台、商贸唱戏"的协同机制，连续六年举办体育消费季。2025年创新消费惠民举措，联合山东银联、银行及商家发放体育消费惠民补贴，签约 商户400多家。办好山东体育用品博览会，组织企业参加中国体博会、两博会等重大展会，为企业搭建展销平台。持续推进体育赛事"进景区、进街区、进 ...