中新网哈尔滨1月8日电 题：何以"完美"？多国市长亲历"冰天雪地也是金山银山"的哈尔滨答案 中新网记者刘锡菊 "完美！"这个冬季，谈及对哈尔滨冰雪经济的印象，站在松花江面的土耳其埃尔祖鲁姆大都会市副市长 扎费尔·艾纳勒给出了由衷的赞叹。 7日，作为"世界市长对话·哈尔滨"的重要环节，参会的各国嘉宾走进松花江冰雪嘉年华的"群众活动 区"，展开了一场沉浸式体验。 "One、Two、Three……"鼓手立在舟首，配合着"咚咚咚"的鼓声用英语大喊。舟上的嘉宾们闻令而动， 手握冰镐奋力朝斜后方的冰面凿去。龙舟却纹丝不动，在鼓手的指挥下，嘉宾们渐找到了节奏，冰舟开 始加速向前滑行。 作为一项典型的现代冰雪创新项目，冰上龙舟从传统的水上龙舟演变而来，是为了丰富冬季户外运动和 冰雪旅游而形成的新形态。2006年，来自哈尔滨的运动爱好者在传统水上龙舟的基础上，经过运动力学 改造和冰雪文化赋能，在全国首创了冰上龙舟这一项目，将盛行于中国南方的龙舟文化与北国的寒地环 境进行创造性结合，体现了"南俗北展"的文化融合智慧。 游客与市民或在冰场上翩然滑行，或在冰壶赛道凝神投掷，或在雪地排球网前跃起扣杀。间或还有科技 感十足的户外机器人穿 ...

转自：黑龙江日报 （来源：黑龙江日报） 本报7日讯（记者杨镭）7日，"冰超"·2025-2026赛季全国速度滑冰青年锦标赛在黑龙江省速滑馆开赛。 本次赛事由中国滑冰协会主办，为期四天。来自全国的380余名运动员将参加甲、乙组男子和女子单项、全 能、团体等项目的角逐，竞赛成绩将作为国家速滑集训队入队选拔的重要依据。青年健儿在赛场上风驰电 掣，展现出中国速滑后备力量的蓬勃朝气。同时，赛事也是黑龙江"冰超"、"竞技引领+全民参与"理念的生动 实践，为后备人才培养提供了肥沃土壤，也为"冰超"注入专业活力。 从专业赛场的奋力拼搏到大众冰雪的欢乐互动，黑龙江正以赛事为纽带，深化"体育+"融合发展，让"冷资 源"持续转化为"热经济"，持续推进"带动三亿人参与冰雪运动"，奏响"冰天雪地也是金山银山"的生动乐章。 比赛现场。图片由黑龙江省体育局提供 ...

齐鲁晚报.齐鲁壹点怀晓 12月31日上午，山东省人民政府新闻办公室举行"高质量完成'十四五'规划"系列主题新闻发布会，山东省体育局主要负责同志等介绍"十四五"时期山东体 育事业发展成就。 践行文化"两创"方针，连续举办四届体育影像大赛和三届体育文化创意与设计大赛。发起成立体育博物馆联盟，举办首届体育文化产业发展大会。依托尼 山世界文明论坛打造体育文化份论坛，巴赫主席视频致辞。全省16个项目获评中华体育文化优秀项目。 践行"两山"理念，推动体旅融合 依托我省丰富旅游资源，做好与户外运动的结合文章。累计创建国家体育旅游示范基地2个、省级示范基地29个，发布体育旅游精品线路80条，打造了"冰 雪+民俗""运动+康养"等多个消费场景。举办户外运动休闲季产生直接经济效益1.35亿元，对GDP贡献达3.82亿元。 激活消费市场潜力，助推体商融合 构建"赛事搭台、商贸唱戏"的协同机制，连续六年举办体育消费季。2025年创新消费惠民举措，联合山东银联、银行及商家发放体育消费惠民补贴，签约 商户400多家。办好山东体育用品博览会，组织企业参加中国体博会、两博会等重大展会，为企业搭建展销平台。持续推进体育赛事"进景区、进街区、进 ...

转自：北京日报客户端 筹备全省城市足球联赛，是浙江在社会足球领域进行体系化建设的一次积极探索，从基层抓起，激发社 会足球活力，扩大足球人口，逐步完善业余竞赛结构。 同时，浙BA的成功实践已经表明，体育赛事能够与城市消费场景之间架起桥梁，释放体育促消费的强 大动能。相信随着浙江省城市足球联赛的举办，将进一步点燃浙江百姓的体育热情，为城市消费注入新 的活力。 来源：浙江体育 杭州将依托原有的"足协杯"赛事进行选拔，赛程和规程正在征求意见中，已有部分区县发出了"英雄 帖"。宁波已举行城市足球联赛新闻发布会暨分组抽签仪式，目前完整赛程表已全部出炉，赛事将于明 年1月1日揭幕，并延续至三月决出市级冠军。温州全力打造的本地足球赛事品牌——首届"瓯越足球冠 军联赛"（简称"瓯冠"）正火热进行，联赛覆盖全市12个县（市、区），吸引了超过4000名业余球员参 与。湖州选拔工作已于12月5日至6日展开，市级选拔赛事计划于明年1月中旬正式开赛。嘉兴各区县已 着手组建代表队，市级城市足球联赛计划于月底开赛。台州的市级足球联赛已于12月14日开赛，持续鏖 战至明年1月。丽水市足球超级联赛于12月20日上演了揭幕战，比赛将持续至明年1月 ...

当清晨7点的阳光洒在珠江上，两万多名跑者从天河体育中心出发，踏过优化升级的"一江两岸"赛道， 2025广州马拉松在冬至日的暖意中拉开帷幕。 一次奔跑的意义，在于激活城市发展的多元动能。广马早已不是单纯的体育赛事，而是"体育+"融合发 展的典范样本。参赛选手凭证明可免费畅游白云山、陈家祠等景点，专属餐饮消费券点亮"食在广州"名 片，海心沙嘉年华的专属专场、广马博览会的非遗与文创展示，让赛事流量转化为城市文旅消费增量。 智能机器人服务的引入、碳中和赛事的打造，彰显着广州建设"国际体育赛事之都"的智慧与担当；而粤 港澳三地裁判联合执裁的创新机制，更让湾区协同发展的理念在赛道上落地生根。 42.195公里的赛道终有尽头，但一座城市与体育共生、与湾区共荣的征程永无止境。2025广州马拉松用 奔跑证明：真正的城市名片，不仅在于光鲜的赛事场面，更在于对人的尊重、对文化的传承、对发展的 担当。 当最后一名跑者跨过海心沙的终点线，这场冬至日的奔跑已然落幕，但它所点燃的全民健身热情、凝聚 的湾区文化认同、激活的城市发展活力，正在珠江两岸持续发酵。 这场跨越42.195公里的奔跑，早已超越体育竞技本身，成为丈量广州城市底蕴、彰显大 ...

随着2025浙江省城市篮球联赛（浙BA）的成功举办，浙江又将打造全省性品牌群众体育赛事的目光瞄 向"世界第一大运动"足球，希望借鉴"浙BA"模式，再次上演"体育搭台、文旅唱戏"。 据"浙江体育"微信公众号12月21日消息，继"浙BA"之后，首届浙江省城市足球联赛也将拉开帷幕，目 前多个设区市正结合市级城市足球联赛组织开展预选赛。 "浙BA"是浙江规模最大、档次最高的群众篮球赛事，开赛于7月上旬，将持续至明年2月。赛事分预选 赛和城市争霸赛两个阶段，目前正在进行的城市争霸赛小组赛已接近收官，即将迎来八强淘汰赛。在12 月20日召开的浙江省委经济工作会议上，省委书记王浩强调，要大力推进文旅深度融合，积极培育文旅 新模式新业态，高质量办好"浙BA"。 其他设区市亦蓄势待发。杭州将依托原有的"足协杯"赛事进行选拔，赛程和规程正在征求意见中，已有 部分区县发出了"英雄帖"。宁波12月16日召开新闻发布会，宣布明年1月起正式举办2026宁波城市足球 联赛，并延续至3月决出市级冠军。湖州选拔工作于12月5日至6日展开，市级选拔赛事计划明年1月中旬 开赛。嘉兴各区县已着手组建代表队，市级城市足球联赛计划月底开赛。金华、舟山、 ...

(年终特稿)群"超"并起 中国体育"民间力量"激发新活力 中新社北京12月21日电 (记者 国璇)近日，"苏超"一词在各类2025年度热词盘点中多次榜上有名。作为 今年中国最成功的民间体育赛事之一，"苏超"带动了"赣超""蒙超"等多个"超"字号联赛涌现，点燃了全 民运动热情，带火了地方经济发展，成为活力中国的生动注脚。 自5月10日开赛至11月1日决赛，"苏超"超243万人次现场观赛，场均超2.8万人次；"赣超"单场观众最多 时有50168人，创下江西举办体育赛事单场观赛人数之最……群"超"热闹非凡，与其"民众唱主角"的定 位密切相关。赛事没有天价外援和高额奖金，大批注册参赛选手亦非"科班出身"，而是来自教师、厨 师、快递员和出租车司机等各行各业，对足球纯粹的热爱驱动他们走上绿茵场。 众多民间体育赛事人气爆棚的背后，是体育与城市文化的深度绑定。 "苏超"的13支城市代表队立足历史文化和产业特色打造城市足球名片，"楚汉争霸""早茶德比""美食大 战"等地域文化梗火"出圈"；赣州与萍乡互赠脐橙与"辣红安源"礼袋，吉安与新余书信传情，"赣超"成 为江西城市间的情感"黏合剂"；"蒙超"赛场上，安代舞和"草原出征仪式" ...

Core Insights - The article emphasizes the importance of enhancing "new supply" in the sports industry, promoting the integration of sports with other sectors to create high-quality event IPs and comprehensive consumption scenarios [1][3] - The growth of sports consumption is driven by a resonance between supply and demand, evolving from traditional physical goods to a diverse landscape that includes services and experiences [2][3] Group 1: Sports Consumption Trends - Sports consumption has shifted from focusing primarily on physical goods like apparel and equipment to a more diverse model that includes event viewing, fitness training, and outdoor experiences [2] - In the first half of the year, sales of sports entertainment products in designated units increased by 22.2%, with key events in regions like Fujian and Sichuan generating an average consumption of over 30 million yuan per event [2] - The online consumption in outdoor sports exceeded 300 billion yuan last year, and the consumption in ski resorts during the 2024-2025 winter season is projected to reach 78.613 billion yuan [2] Group 2: Policy and Development Initiatives - The State Council's recent policy aims for the sports industry to exceed 7 trillion yuan by 2030, focusing on cultivating world-class sports enterprises and events [3] - The article advocates for enhancing the quality of supply, enriching consumption scenarios, and deepening the integration of sports with tourism, ecology, and technology [3] - Recommendations include optimizing the consumption environment, promoting the opening of more venues to the public, and encouraging local governments to implement sports consumption vouchers and discounts to stimulate demand [3]

Core Insights - The article emphasizes the importance of enhancing "new supply" in the sports industry, promoting the integration of sports with tourism and other sectors to create high-quality event IPs and comprehensive consumption scenarios [1][3] - The growth of sports consumption is driven by a resonance between supply and demand, evolving from traditional physical goods to a diverse landscape that includes services and experiences [2][3] Group 1: Sports Consumption Trends - Sports consumption has shifted from focusing primarily on physical goods like apparel and equipment to a more diverse model that includes event viewing, fitness training, and outdoor experiences, with niche sports gaining popularity [2] - In the first half of the year, sales of sports entertainment products in monitored units increased by 22.2% year-on-year, with key events in regions like Fujian and Sichuan generating average consumption exceeding 30 million yuan per event [2] - The online consumption in outdoor sports reached over 300 billion yuan last year, and the projected in-field consumption for ski resorts during the 2024-2025 winter season is expected to reach 78.613 billion yuan [2] Group 2: Policy and Development Initiatives - The State Council's recent policy aims for the sports industry to exceed 7 trillion yuan by 2030, focusing on cultivating world-class sports enterprises and events [3] - To stimulate sports consumption, the article suggests enhancing the quality of supply, enriching consumption scenarios, and promoting the integration of sports with tourism, ecology, and technology [3] - Recommendations include optimizing the consumption environment, increasing public access to sports venues, and implementing local initiatives like sports consumption vouchers to boost engagement [3]

Core Viewpoint - The article discusses the increasing value of sports events as a powerful consumer IP, driving urban development and enhancing local economies through sports tourism and related activities [1][2]. Group 1: Impact of Sports Events on Urban Development - Sports events are becoming a key driver for urban development, with cities leveraging them to enhance cultural and economic vitality [2][12]. - The successful hosting of events like the 15th National Games has led to increased tourism and local spending, exemplified by Hainan's tourism revenue growth of 14.55% to 8.229 billion yuan [1]. - Cities are focusing on creating unique sports identities, such as Dongguan's development as a "Basketball City" and Hebi's ambition to become "China's Pickleball City" [2]. Group 2: Sustainable Development of Sports Venues - The sustainable use of sports venues post-event is a global challenge, with a shift from "built for the event" to "built for the city" being essential for long-term benefits [6][9]. - Cities are encouraged to open sports venues for public use and host various events to ensure ongoing engagement and revenue generation [9][10]. - The transformation of venues into community assets, as seen in Guangdong's Olympic Center, aims to create multifunctional spaces for public health and fitness [9][10]. Group 3: Long-term Economic Benefits - Major sports events can significantly boost local economies, as demonstrated by Harbin's hosting of the Asian Winter Games, which saw a 157% increase in inbound tourism orders [4]. - The development of a "sports industry chain" is recommended, extending beyond events to include professional leagues and community sports, fostering a continuous sports culture [10][13]. - Cities are advised to align their sports branding with local economic characteristics to create differentiated sports IPs, enhancing their unique cultural identities [12][13].