Core Insights - The "Su Super" football league in Jiangsu has gained significant popularity, generating substantial online traffic and discussions, which has become a focal point for local tourism and cultural enterprises [1][2] Group 1: Impact on Tourism and Cultural Consumption - The "Su Super" league has led to a remarkable increase in online cultural product sales, with a reported 85% growth in sales for themed merchandise [2] - Hotel bookings in host cities have surged, with Huai'an seeing a 150% increase, Suqian up 67%, and Xuzhou up 54% compared to the previous year [2] - Fans are increasingly choosing to stay 1-2 days in host cities to experience local culture, boosting weekend tourism [2] Group 2: Industry Focus on Event Positioning and Integration - The league's ticket pricing strategy has made it accessible, with tickets priced under 20 yuan, leading to high demand and rapid sellouts [4] - There is a growing emphasis on integrating sports events with cultural experiences, as seen in Suzhou's "Su Super + Cultural Experience" package, which has tripled per capita spending [3] - The league's rapid popularity growth presents a challenge in defining its positioning, whether as a professional league or a community sports event, requiring a balanced approach to commercialization and public interest [4][5] Group 3: Future Development and Product Integration - The potential for "Su Super" to serve as a government-led consumption promotion tool is being explored, with suggestions for collaborative efforts between government and market players [6] - The development of integrated tourism and sports products is still in its early stages, with examples from other regions indicating the need for time and sustained interest to build IP value [7] - Future planning for the league should consider seasonal tourism trends to enhance product development opportunities [7]